Search results for "Consumer"

Particularities of consumer`s behavior in the context of COVID 19 pandemic

2021

Marketing activities often influence the given circumstances in the given settings in order to emphasize or gradually create the predictable consumers’ behaviour. It works very well, if the context of available opportunities, overall structure and logic are principally stable and unchanging. Coronavirus has blown up everyone’s mind, destabilizing the settings all over the world. If the disease spreads over, the rate of instability subject to constant changes increases and world functions without a predictable context or models. A human being adapts to changing, unstable environment and takes different decisions. The sales increased and the flow of new customers rocketed literally. Online sh…

Administracyjnoprawna ochrona konsumenta na rynku finansowym

2018

Citizen's attitudes and involvement in public consumer information

2005

Ritorno al futuro. La tutela del consumatore nei foreign currency loans

2022

La diffusione di finanziamenti indicizzati al cambio fra valute ha sollevato, in numerosi ordinamenti dell’Unione Europea, il problema della tutela del consumatore avverso l’assunzione del rischio di cambio. Il paper muove dall’insufficienza del dato normativo eurounitario per interrogarsi sulla compatibilità dei rimedi previsti per le clausole abusive nell’affrontare il fenomeno in esame. In particolare, è passata in esame la dinamica fra convenzioni sul rischio e clausole che definiscono l’oggetto principale del contratto

Debt relief through creditors' repayment plan in Poland

2019

Consumer bankruptcy is a relatively new institution in Poland. It has been functioning in the Polish legal system since 2008. The serious amendment to the provisions on consumer bankruptcy made by the Act of 30 August 2019 amending the Act – Bankruptcy Law and some other acts (Journal of Laws 2019 item 1802) will certainly have a significant impact on the remarkable increase in the number of bankruptcy cases. The debt relief of an insolvent natural person non conducting business activity is possible by canceling the debtor's obligations by court order in a separate procedure after the repayment plan has been completed. The debt relief mode discussed in this paper can be described as "classi…

LA DIR. 2020/1828/UE SULLE AZIONI RAPPRESENTATIVE E IL “SISTEMA DELLE PROVE”. LA PROMOZIONE DELL’INTERESSE PUBBLICO ATTRAVERSO LA TUTELA DEGLI INTERE…

2022

The EU Directive 2020/1828 is the arrival point of a troubled harmo-nization process on collective techniques for consumers’ protection, no longer limited to injunctive measures but also extended to redress ones. The essay focuses on the two provisions dedicated, respec-tively, to the binding effects of jurisdictional/ administrative decisions as well as to the exhibition orders. The Author stresses how, through those legislative measures and despite the uncertainties still related to the ongoing implementation process, a European Regulatory Pri-vate Law enforcement is being shaped more and more oriented to the consistency between its “private” and “public”dimension.

Résistance du consommateur : vers une clarification des concepts.

2010

The purpose of this paper is to clarify what is consumer resistance, following a microindividual approach. For this, it uses the linguistic to extract from a set of definitions specific to every disciplinary field the elements of sense that must be the ingredients of a definition relevant to the field of experimental research in consumer behaviour.

El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente

2010

AbstractInformation and communication technology (ICT) may represent a source of benefits for retailers. However, there is a debate in the literature on how ICT influences customer-supplier relationships. In addition, the evidence on the effect of age on consumer attitudes towards retail technological solutions is not conclusive. This paper proposes and tests a model to analyze the influence of retail ICT on consumer loyalty towards the retailer, as well as to assess the moderating role of consumer age on this relationship. As a result, customer assessment of retail ICT, together with perceived value, exerts a positive influence on consumer commitment and satisfaction, being the latter an a…

Reflective and Impulsive Processes Underlying Saving Behavior and the Additional Roles of Self-Control and Habit

2018

Using a dual-process framework, the aim of this research was to investigate the associations between reflective and impulsive processes and saving behavior. Self-control and saving habit were tested as additional factors that potentially moderate the relationship between constructs representing reflective and impulsive processes and behavior, or exert indirect effects on behavior through these systems. A community sample of 594 participants completed measures of saving intention, buying impulsiveness, trait self-control, saving automaticity, and propensity to save money. A well-fitting variance-based structural equation model, goodness-of-fit index = 0.338, average path coefficient = .119, …

A New Development in Online Marketing: Introducing Digital Inbound Marketing

2015

This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…