Search results for "Content Analysis"

FORMULATIONS OF THE MAIN GOAL IN LIFE: A QUALITATIVE CONTENT ANALYSIS

2018

Humanistic tradition emphasizes the main goal in life as something towards which people determine themselves. The main goal (or a group of goals with the highest priority) provides the basis for the sense of purpose in life and for development of its meaning. This study aimed at revealing categories in formulations of the main goal in life. Participants were 226 adults aged from 18 to 69 (M = 25.34, SD = 8.51, 65% females). They answered an open question: “Kā Jūs raksturotu galveno dzīves mērķi? Lūdzu, padalieties ar savām pārdomām. [How could You describe the main goal in life? Please, share your opinion.]” The qualitative content analysis resulted in 29 categories. Inter-rater agreement a…

2018

The decision to search or not to search for work is usually considered a purely individual choice. However, this is a simplistic view, which ignores important structural and situational aspects of job search behaviour. This article discusses the reasons why long-term unemployed youth in Finland give up their search for work or a student place. The data comprise 28 life course interviews that were analysed by means of content analysis. The data show that young people’s job seeking behaviour is greatly influenced by how they view their labour market position and prospects. Job search abandonment is often temporary and young people soon resume their search because of the expectations of the so…

Franchising research on emerging markets: Bibliometric and content analyses

2021

Abstract This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative review…

Content analysis of the empirical research on IMC from 2000 to 2015

2016

AbstractThe overall objective of this paper is to build upon previous empirical research into integrated marketing communications (IMC) and to provide guidelines for future research. A total of 80 empirical studies on IMC published between 2000 and 2015 are examined and systematically presented and discussed. IMC implementation, impact, perception, measurement and its relationship with technology emerge as five main research topics. Researchers seem to prefer quantitative research over qualitative and descriptive statistics analysis over more elaborated techniques. Europe is established as the top IMC research region, followed by America and Asia. Communication, education, retailing and tou…

Servitization research: A review and bibliometric analysis of past achievements and future promises

2021

Abstract Manufacturing firms are increasingly adopting a strategy known as 'servitization' to add services to existing product-based offerings to stimulate additional revenue and growth. While the emerging research domain of servitization is mobilizing relevant knowledge across academic establishments, the present study aims to perform a comprehensive bibliometric analysis to organize the prior knowledge in this area, more importantly, highlights areas for future research. This study acknowledges important contributions from authors and organizations, as identified through analyses of citation chains and co-authorship networks. Next, a co-citation analysis of the prior literature is used to…

Social Franchising : A Bibliometric and Theoretic Review

2019

Author's accepted manuscript. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 07/03/2019, available online: http://www.tandfonline.com/10.1080/10496491.2019.1584777. We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual fr…

How does brand-related user-generated content differ across social media? Evidence reloaded

2019

Abstract In light of the relevant changes in the social media environment in recent years, this paper extends the theoretical framework of user-generated content (UGC) dimensions and updates evidence on how brand-related UGC characteristics vary across social media. Using content analysis and statistical analysis of frequencies, we compare how different social media (Facebook, Twitter, and YouTube) shape twelve important UGC dimensions. Our findings suggest that, by flattening the differences on visual and richer content, the recent trends have made Facebook and Twitter more similar to YouTube on certain brand-related UGC dimensions (e.g., self-presentation, brand centrality, brand recommen…

Online authority communication during an epidemic: A Finnish example

2011

Abstract Social media are creating new challenges for authority communications during crises, such as a pandemic. This study examined Finnish citizens’ opinions about authorities as crisis managers during the swine flu epidemic of 2009–2010 and examined the success of authority intervention to online discussion forums. Through a content analysis carried out at the discussion forums, the study showed that though authorities are highly trusted in general in Finland, this trust is not extended to the online environment. Online, civilians did not trust authorities and the protective actions taken. Moreover, the authorities’ intervention to the discussion forums aimed at correcting false informa…

Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies

2015

Social media provide numerous possibilities for consumers and other stakeholders to voice their complaints about organizations in public. While this can damage the reputation of an organization, effectively handling complaints also bears considerable opportunities to win back complainants and to win over observers of the interaction. This study analyzes how large companies handle complaints on their Facebook and Twitter pages. Results reveal that the companies are not fully embracing the opportunities of social media to demonstrate their willingness to interact with and assist their stakeholders. Organizational responsiveness is only moderate, and companies often try to divert complainants …

The effect of an MBA on the development of women's management competencies: A gender viewpoint

2014

Purpose – This article aims to report the findings of a study of the effect of a women's Master of Business Administration (MBA) programme in Finland called the femaleMBA on the development of women's management competencies. The gendered nature of the competency development was also analyzed. Design/methodology/approach – A qualitative interview study was conducted with 20 women who completed the programme. Content analysis was used to analyze the data. Findings – In addition to improving the women's business competencies and their mastery of management language, the programme contributed to the creation of a clearer managerial identity, greater assertiveness, and increased credibility in…