Search results for "Criticism"
showing 10 items of 597 documents
Perspectivas teóricas usadas para el estudio de la responsabilidad social empresarial: una clasificación con base en su racionalidad1
2011
ResumenMediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero, identificar, revisar y sintetizar las teorías empleadas en la literatura para el estudio de la Responsabilidad Social Empresarial (RSE), exponiendo tanto sus preceptos fundamentales como las principales críticas a que se han visto sujetas. Segundo, se pretende establecer una clasificación de dichas teorías de la RSE basada en dos criterios: (i) la racionalidad predominante que subyace a cada una de ellas y (ii) la concepción del rol de la institución empresarial en la sociedad que defienden. Esta clasificación es una herramien…
Theory of Legal Interpretation and Contextualism. Replies to Kristan, Poggi and Vignolo
2012
In this essay I will attempt to answer the critical observations made by Kristan, Poggi and Vignolo of my theory of legal interpretation. I express the opinion that, apart from some gaps and defects to be addressed, my theory can satisfactorily overcome this criticism. In answering these observations, I again stress the fruitfulness of moderate contextualism as a semantical point of reference for legal interpretation, also striving to deepen the notion of “background context”, and to clarify the differences among four types of interpretative disagreements. I also maintain that the most important and problematic issues in interpretative legal practices today are those which express, as in bi…
Measuring hospital service quality: a methodological study
1999
Quality in the service sector has been extensively researched during the last years. The publication of a sequence of measurement tools has allowed homogenizing the study of this issue. The object of the present work is to develop a methodological analysis for the use of the SERVQUAL measure scale in the Spanish public health sector. We analyse the reliability of this measure scale, its dimensionality, using comparison with other studies. Finally we consider the main criticism frequently made in the literature.
Aspects of anthropomorphism in food advertising
2019
Abstract The article outlines the evolution of anthropomorphism, from the prehistoric phase in the contemporary one, along with related concepts such as animism and personification. A number of food brands now use this metaphorical language to influence consumers behavior. Anthropomorphic archetype becomes thus the stereotype of communication strategies and the environment in which messages propagate is governed by the paradigm of corporeality. The rhetoric of many advertising campaigns “sex exploits” successfully the cliché of carnal seduction, namely to arouse gastronomic appetite by the erotic appetite.
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
“Man as Literature. Recurring Memories”
2020
Abstract In the reading cultural openness, the human effort is the key to a de-construction that opens the source of knowledge. Can we only build libraries? Do we only read the book or also the author? The line of the book’s culture runs parallel to daily life or breaks the rhythm or tense knowledge. How do we build man-literature? Is knowledge an Oath in Gandhi’s meaning, a Covenant with a memory? And how does the dimension of human dignity evolve from reading into knowledge? We have no answer. However, we have a description of the interrogation process.
“The archetype of the pathetic man, between objectivation and objectification”
2020
Abstract The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just „trendy”, the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.
The Bread of God: religious and symbolic aspects of bakery
2019
Abstract The present conference discusses the symbolic meaning of bread in the religious mentality of the Ancient Near East. We will find that bread, besides being a food necessary for its existence, also represented a cultural archetype that summed up and assumed in itself either different divinities of Oriental civilizations, or had a ritual-sacrificial character, in order to facilitate man rather immortality.
Doxography as cultural posology
2019
Abstract The current review analyzes the last editorial issuance of Professor Gabriel Hasmaţuchi. Dedicated with much accent on cultural phenomenology, the author proposes interpretations that develop a binary, alike, contradictory, concurrent, complementary or congruent character. The work has the smell of ancient doxographies being a truly protreptic one, as well as a treaty of cultural posology.
Adriana Bittel: Meta and intertextual accents of writing
2019
Abstract This essay proposed to analyze the profile of Adriana Bittel’s writing with deep meta and intertextual accents. In a transgressive and textual framework of the 80’s generation prose, the work presents a new way of approaching the narrative by intentionally disposing all its mechanisms of conception, in a context in which the fiction self-comments and brings the reader with all the tools and components of “textual engineering”.