Search results for "Crypt"
showing 10 items of 1111 documents
Statistical formats to optimize evidence-based decision making: A behavioral approach
2013
Abstract Statistical information is crucial for managerial decision making. The decision-making literature in psychology and mathematical cognition documents how different statistical formats can facilitate certain types of decisions. The present analysis is the first of its kind to assess the impact of statistical formats in the presentation of data from market research on both the optimality of market decisions and the time required to perform the decision-making process. An economic experiment provides the data for this study. The experiment presents statistical information in simple frequencies and relative frequencies using numerical and pictorial representations in the context of diff…
Innovative strategic relationships among sustainable start-ups
2021
Abstract This short note introduces the Industrial Marketing Management special issue entitled “Innovative strategic relationships among sustainable start-ups”. After reviewing the key concepts and recent studies on the interrelationships between sustainability, innovation, and entrepreneurship, the seven papers that make up the special issue are placed within a macro-meso-micro framework to analyze how innovation can contribute to the transition toward sustainability. The methodological approaches and results of these seven studies are briefly summarized and their main implications highlighted. To conclude, paths for future research are suggested. These paths provide opportunities to advan…
Examining key drivers of consumer experience with (non-financial) digital services—An exploratory study
2020
Abstract Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), …
Innovative governance from public policy unities
2016
Abstract This study examines which configurations explain the public policy for innovative governance through comparative qualitative analysis (QCA). The research analyzes the sub-system conditions through a case of Vietnam. The results show the minimum configurations of key variable conditions to achieve the outcome.
Measuring value levers: Experimental and contingent approaches
2014
Abstract This paper compares two alternative methodologies—the experimental–behavioral approach and the contingent approach—for measuring the value that an attribute of a good (product or service) creates for potential customers. In the experimental–behavioral methodology, potential buyers make actual purchase decisions by receiving financial incentives. In the contingent approach, commonplace in marketing research and purchase decisions are hypothetical. A case–control experiment shows that both methodologies discriminate between key and less relevant attributes in purchase decisions, and provide reliable qualitative information on the value of an attribute. Contingent methodologies fail, …
Mobile Semantics: Defining Concepts and their Interrelationships
2006
Abstract As service offerings and technologies constantly develop there seems to be confusion over what we are actually talking about when we talk about mobile services. A requirement for constructing an organized body of knowledge in a specific area of research is the clarity of its basic concepts. Often, we are not specifically interested in defining things but to examine and discuss the subjects of our primary interest we need unambiguous and shared definitions of our key concepts. Although many relevant concepts undoubtedly have clear definitions in the minds of experienced scholars working in the field of mobile offerings, for some reason these definitions are not well articulated or e…
Aggregation systems for sales forecasting
2015
Abstract Sales forecasting consists of calculating the expected sales of a specific product or company. An important issue when dealing with sales forecasting is the calculation of the average sales, usually using the arithmetic mean or the weighted average. This study introduces new methods for calculating the average sales. These methods are two modern aggregation operators: the ordered weighted average, and the unified aggregation operator. The main advantage of this approach is the possibility to deal with uncertain and complex environments in a more complete way. The study develops some key examples through multi-person and multi-criteria techniques. The study also presents a numerical…
Using Daily Store-level Data to Understand Price Promotion Effects in a Semiparametric Regression Model
2009
Though it has been widely reported in the marketing literature that temporary price discounts generate substantial short-term sales increase, the shape of the deal effect curve constitutes a key research topic, for which there are still limited empirical results. To address this issue, a semiparametric regression approach is used to model the complex nature of this phenomenon. Our model is developed at the brand level using daily store-level scanner-data, which allows the study of several nonreported promotional effects, such as the influence of the day of the week both in promotional and nonpromotional periods. The results show that the weekend is the most effective in increasing promotion…
Using high-potential firms as the key to achieving territorial development
2016
Abstract This study examines which entrepreneurial antecedents like education, gender, motivation, and age; and environmental variables like citizen insecurity enable high-potential firms to establish themselves and act as the key to territorial development. The inclusion of the variable citizen insecurity is unusual, but several authors note how a violent context can affect entrepreneurial activity in Latin America. Insecurity generates massive expenses for entrepreneurs, who must invest to protect themselves against violence and cover the extraordinary expenses arising from this violence. The data analysis technique is fuzzy-set qualitative comparative analysis (fsQCA), a powerful techniq…
Frequency Determined Homomorphic Unsharp Masking Algorithm on Knee MR Images
2005
A very important artifact corrupting Magnetic Resonance (MR) Images is the RF inhomogeneity, also called Bias artifact. The visual effect produced by this kind of artifact is an illumination variation which afflicts this kind of medical images. In literature a lot of works oriented to the suppression of this artifact can be found. The approaches based on homomorphic filtering offer an easy way to perform bias correction but none of them can automatically determine the cut-off frequency. In this work we present a measure based on information theory in order to find the frequency mentioned above and this technique is applied to MR images of the knee which are hardly bias corrupted.