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RESEARCH PRODUCT

Innovative strategic relationships among sustainable start-ups

Domingo Ribeiro-sorianoJuan Piñeiro-chousa

subject

MarketingMicro levelEntrepreneurshipProcess management05 social sciencesStart up0502 economics and businessSustainabilityKey (cryptography)050211 marketingIndustrial marketingBusinessMacro050203 business & management

description

Abstract This short note introduces the Industrial Marketing Management special issue entitled “Innovative strategic relationships among sustainable start-ups”. After reviewing the key concepts and recent studies on the interrelationships between sustainability, innovation, and entrepreneurship, the seven papers that make up the special issue are placed within a macro-meso-micro framework to analyze how innovation can contribute to the transition toward sustainability. The methodological approaches and results of these seven studies are briefly summarized and their main implications highlighted. To conclude, paths for future research are suggested. These paths provide opportunities to advance the analysis of how sustainable start-ups at the micro level can bring about systemic changes at the meso and macro levels through the management of innovative strategic relationships.

yearjournalcountryeditionlanguage
2021-04-01Industrial Marketing Management
https://doi.org/10.1016/j.indmarman.2021.01.008