Search results for "Cultural studie"
showing 10 items of 1985 documents
Cross-cultural validation of the Compulsive Internet Use Scale in four forms and eight languages
2019
International audience; The 14-item Compulsive Internet Use Scale (CIUS) is one of the most frequently internationally adapted psychometric instruments developed to assess generalized problematic Internet use. Multiple adaptations of this instrument have led to versions in different languages (e.g., Arabic and French), and different numbers of items (e.g., from 5 to 16 items instead of the original 14). However, to date, the CIUS has never been simultaneously compared and validated in several languages and different versions. Consequently, the present study tested the psychometric properties of four CIUS versions (i.e., CIUS-14, CIUS-9, CIUS-7, and CIUS-5) across eight languages (i.e., Germ…
Effects of Suboptimally Presented Erotic Pictures on Moral Judgments: A Cross-Cultural Comparison.
2015
Previous research has identified a set of core factors that influence moral judgments. The present study addresses the interplay between moral judgments and four factors: (a) incidental affects, (b) sociocultural context, (c) type of dilemma, and (d) participant’s sex. We asked participants in two different countries (Colombia and Spain) to judge the acceptability of actions in response to personal and impersonal moral dilemmas. Before each dilemma an affective prime (erotic, pleasant or neutral pictures) was presented suboptimally. Our results show that: a) relative to neutral priming, erotic primes increase the acceptance of harm for a greater good (i.e., more utilitarian judgments), b) r…
The role of culture and personality traits in board game habits and attitudes: Cross-cultural comparison between Denmark, Germany, and USA
2021
Abstract This study investigated whether variations in personality traits are related to board game usage patterns and attitudes, and whether such associations are expressed differently across countries that reflect different cultural orientations and values. A cross-sectional online survey was distributed among 486 Danes, Germans, and Americans, whose personalities were assessed through the NEO-FFI questionnaire. Participants also indicated their liking levels, attitudes, and playing frequency of board games. Results showed significant associations between personality traits and board game-related attitudes and habits. However, these associations were moderated by culture and primarily pre…
A Cross-Cultural Comparison of Business Complaint Management Expectations
2015
This study explores the complaint management expectations of 72 British and 74 German organizational buyers using automated online means-end laddering and a Hierarchical Value Map presentation. It conceptualizes the links between expected complaint resolution attributes by the buyer (i.e. means) and the buyerâs value perceptions (i.e. ends). Unlike previous research, we highlight similarities and differences in the drivers behind and attributes of complaint management expectations across two countries (Germany and the UK). Even in countries appearing to be similar economically and culturally, we find differences in the desired attributes. British buyers, for example, emphasize softer comp…
Aspects of anthropomorphism in food advertising
2019
Abstract The article outlines the evolution of anthropomorphism, from the prehistoric phase in the contemporary one, along with related concepts such as animism and personification. A number of food brands now use this metaphorical language to influence consumers behavior. Anthropomorphic archetype becomes thus the stereotype of communication strategies and the environment in which messages propagate is governed by the paradigm of corporeality. The rhetoric of many advertising campaigns “sex exploits” successfully the cliché of carnal seduction, namely to arouse gastronomic appetite by the erotic appetite.
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
“Man as Literature. Recurring Memories”
2020
Abstract In the reading cultural openness, the human effort is the key to a de-construction that opens the source of knowledge. Can we only build libraries? Do we only read the book or also the author? The line of the book’s culture runs parallel to daily life or breaks the rhythm or tense knowledge. How do we build man-literature? Is knowledge an Oath in Gandhi’s meaning, a Covenant with a memory? And how does the dimension of human dignity evolve from reading into knowledge? We have no answer. However, we have a description of the interrogation process.
“The archetype of the pathetic man, between objectivation and objectification”
2020
Abstract The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just „trendy”, the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.
The Bread of God: religious and symbolic aspects of bakery
2019
Abstract The present conference discusses the symbolic meaning of bread in the religious mentality of the Ancient Near East. We will find that bread, besides being a food necessary for its existence, also represented a cultural archetype that summed up and assumed in itself either different divinities of Oriental civilizations, or had a ritual-sacrificial character, in order to facilitate man rather immortality.
Doxography as cultural posology
2019
Abstract The current review analyzes the last editorial issuance of Professor Gabriel Hasmaţuchi. Dedicated with much accent on cultural phenomenology, the author proposes interpretations that develop a binary, alike, contradictory, concurrent, complementary or congruent character. The work has the smell of ancient doxographies being a truly protreptic one, as well as a treaty of cultural posology.