Search results for "DISCOURSE"
showing 10 items of 925 documents
Markedsføring av kosmetiske inngrep – en kvalitativ analyse
2021
Background Marketing cosmetic surgery is an under-researched topic in a Norwegian context, even though problematic aspects of such marketing have been pointed out in several contexts. This study draws attention to how providers of cosmetic surgery market their services, whom they target and how they do so. Material and method Critical discourse analysis was used as a framework for a qualitative study of the marketing activity of 36 private clinics. The data material was collected from the Internet and newspapers, and consists of text, still photos and video clips. Results and interpretation The article identifies the following marketing strategies: The providers refer to customers as patien…
Memory in Action – Performative Practices in a Dispute about the Past: Serbia and Croatia at the Turn of the 20th and 21st Century
2019
The article is an attempt to combine in one reflection the elements of two directions of critical thinking: discursive and performative. The starting point of the analysis is the assumption (derived from beliefs common in pre-performative times) that every space (including a city’s territory) can be treated as a text. This means that both static artifacts and activities in a given space communicate a certain message and can be seen as signs or symbols that refer to something outside of them. Our reflection focuses on practices in which the performative potential is fully revealed and which can be interpreted as a kind of rebellion against the present reality and official policies of memory.…
Engagement of readers/customers in the discourse of e-tourism promotional genres
2017
El turismo 2.0 afecta la comunicación entre viajeros y el sector turístico, y necesita de páginas web que atraigan a los clientes potenciales. La investigación reciente en este campo (Austin 2009; Brodie, Hollebeek et al. 2011) sugiere que también han de incluir la co-creación de valores que se alineen con el cliente de alguna manera. Su diseño ha de ser persuasivo y veraz. Esto se alcanza en parte a través de estrategias discursivas que reflejen la voz de la institución o empresa (el autor), y otras que impliquen al cliente (el lector). Este estudio argumenta sobre la implicación como elemento clave en las webs promocionales (hoteles, guías turísticas, etc.) desde la interpersonalidad, bas…
Metateoretyczne uwagi do koncepcji polityczności Chantal Mouffe w kontekście jej ideologicznych uwikłań
2017
The article contains the thesis that in political science theories a scientific, ideological and philosophical components are so fused that it is impossible to separate them completely. For this reason, the ideological content not only does not undermine the cognitive value of theoretical argument, but even contributes to it — if the relevant criteria are metI think, that the metatheoretical optics is the most appropriate approach to analyse these criteria. It allows not only to describe given theory, but also enables more problematic deconstruction of its conditions and cognitive status. In this article the analysis of this type is presented on the example of Chantal Mouffe’s agonistic co…
Linguistic landscapes of a minoritized regional majority: Language ideologies among Hungarians in South-West Slovakia
2016
[Introduction] This article is an investigation of the linguistic situation in South-West Slovakia and its interpretation by local inhabitants through the notion of linguistic landscape (LL hereafter), here understood broadly as texts displayed in visual space.1 This study has two broad aims. Firstly, the general distribution of the languages in the LL of two historically Hungarian villages is established. This distributional picture is compared to (inter)national and local conceptions about the visual use of different languages in South-West Slovakia. Secondly, using an ethnographic approach and making use of the data gathered during one month fieldwork, a set of individual signs and sign …
Ethica cordis
2007
La ética del discurso es un óptimo fundamento para la ética cívica de una sociedad moralmente pluralista, pero siempre que no se contente con su dimensión procedimental, sino que saque a la luz su dimensión cordial. Sólo que entonces pasa de ser ética del discurso a ethica cordis. El presente trabajo intenta dar ese paso, y con ese fin cubre tres etapas: 1) en qué medida son necesarios los vínculos, 2) en qué consiste el vínculo discursivo, 3) cómo el vínculo comunicativo incluye el discursivo y va más allá, dando lugar a una ética de la razón cordial. Discourse ethics is the best foundation for the civil ethics of a morally pluralist society, but only on condition that it does not remain m…
Multi-word Clusters, Keywords and Key Terms in English Car Reviews: a Preliminary Corpus Linguistic Study
2018
Classroom use of authentic texts used in everyday communication has not always been an inseparable part of foreign language teaching. According to Grigaliuniene (2013, p. 17), “the structures many current textbooks teach for certain functions are either never used or used infrequently while quite unexpected structures are the ones that actually occur”. Despite the awareness of the importance of authentic patterns of language use, students often learn structures (lexical or grammatical) which are rarely used in actual communication. Teaching authentic phrases is even more important in English for Specific Purposes (ESP) where learners’ specific needs impact the design of a course (Dudley-Eva…
Objects as artifacts: synchronic convergence in multilingual contexts
2011
In this paper, I propose a shift in analytic focus from language to artifacts – that is, to personally meaningful objects that surface in interaction and generate talk – as a means of accounting for the historical dimension of the relationship between form and meaning. Artifacts activate memories and feelings from other times and places, informing ways of speaking in the conversational here-and-now. By applying discourse analysis to a conversation recorded during fieldwork at a social center for Spanish senior citizens in Paris, I show how various timescales – that is, the microgenetic scale of unfolding talk, the “series of connected discourse events” over weeks, months or even years, and …
Making Biosciences Visible for Popular Consumption: Approaching Image–Text Relations in Newscientist.com Through a Critical Multimodal Analysis
2018
Salience or visibility of science-related issues can be strategically projected by means of linguistic and visual resources. This article presents a methodology for examining the relations between the textual properties of popular science discourse and the visual features of accompanying images. The advantages of this approach are demonstrated through a multimodal analysis of a sample of biomedical articles from New Scientist, which reveals the frequency and distribution of selected properties of visual images, typical aspects of layout, attributed functions of the images, and their relation to the text. Humanization, domestication, and aesthetization are dominant discursive strategies of …
The portrayal of female characters in Grand Theft Auto V
2017
Videopelit ovat yksi nykypäivän suosituimmista ajanviettotavoista. Pelaajien melko tasaisesta sukupuolijakaumasta huolimatta videopelien ajatellaan kuitenkin yleisesti olevan vain miesten kiinnostuksenkohde. Yksi suurimmista syistä tähän lienee miesten ja naisten esittämisen erot videopeleissä: suurin osa videopelihahmoista on miespuolisia, kun taas naispuolisia hahmoja on vähän ja he ovat usein seksualisoituja. Myös medialla on tähän vaikutusta, sillä naispuolisista videopelihahmoista nostetaan yleensä esille ainoastaan seksualisoidut naishahmot. Tämän tutkimuksen tavoitteena oli selvittää, kuinka naispuolisia hahmoja esitetään Grand Theft Auto V -videopelissä. Kyseinen peli on uusin osa G…