Search results for "DUI"
showing 10 items of 221 documents
Prise en compte du naturel dans la consommation : clarification du concept de naturel et proposition d'une échelle de mesure de la sensibilité au nat…
2007
disponible sur : fftp://ungaro.u-bourgogne.fr/cermab/jrmb12/Thevenot.pdf; On assiste aujourd'hui à un retour vers la nature, à travers la consommation de produits naturels, dans de nombreux domaines. Il paraît intéressant d'essayer de comprendre, voire d'expliquer l'origine de cette tendance, puisqu'il ne s'agit pas du retour aux sources nostalgique qui a pu avoir lieu par le passé. Il faudra donc tout d'abord, après avoir précisé certaines notions, mettre en valeur le rôle du naturel, véritable interface entre la nature et la consommation. Ensuite, la Sensibilité au naturel, concept central dans l'explication des comportements de consommation de produits à évocation naturelle, sera présent…
« Parce que la culture n'est pas une marchandise »
2007
L'article revient sur les notions de consommation culturelle, de produit et de client pour contester une certaine vision utilitariste et économique qui sévit dans certains discours d'un certain marketing appliqué trop rapidement au culturel, discours qui a tendance à se retrouver véhiculé y compris chez les acteurs du monde de la culture.
Le sens du regard Contribution sémiotique à la technique de l'eye-tracking face aux packagings produits
2009
International audience; This work is presenting a semiotic point of view of a promising but problematic tool of the communication field -eye-tracking- which is used in various fields to track and exploit the eye-path on an object. Drawing form a list of eye-paths on various packagings, the first step of the analysis was the identification without theoretical a priori- of fixed patterns in these paths. Several models can then be inferred on how the order of acquisition of the elements of an image or a pack might have an influence on the construction of their overall meaning.; Ce travail propose un point de vue sémiotique sur un outil du champ de la communication prometteur mais problématique…
Préface à l'ouvrage de Clotilde Jourdain-Fortier, Santé et commerce international. Contribution à l'étude de la protection des valeurs non marchandes…
2006
Préface
Proximité ou ultra-proximité du lieu de fabrication des produits non alimentaires : quels effets sur les préférences et le consentement à payer ?
2023
Abstract: Products promoted as being made in France (MIF) are supposed to attract consumers and justify higher prices. Indeed, they maintain greater proximity to local consumers. We can therefore wonder whether greater spatial proximity, with products manufactured in the region or department of the consumer, would be associated with better reactions in terms of preference and willingness to pay (WTP), in particular in the case of non-food products not typical of the territories (less studied cases). Based on the literature on proximity and country of origin (COO) effects, three hypotheses are proposed and then tested using the conjoint measures method on a representative sample of the Frenc…
Dumping effects measured in cream cakes: influence of response alternatives
2011
Sensory panellists are often asked to make intensity judgments for a sensory attribute of a stimulus. However, it is well known that a multidimensional stimulus entails this judgment, and could lead to a carryover effect of the intensity of sensations as a function of the number of available attributes. This phenomenon has been called the “dumping” effect and could especially appear as a methodological issue in cross-modal interactions studies. The aim of this study was to investigate the influence of the number of attributes on the rating of a target attribute (saltiness) of several variants of a food-product and to assess the extent to which dumping affect judgment between variants. Nine …
POPOLAMENTI MARGINALI DI FAGGIO E CAMBIAMENTI CLIMATICI IN SICILIA: CRITICITÀ ED EFFETTI DELL’APPLICAZIONE DI PRATICHE SELVICOLTURALI TRADIZIONALI NO…
2016
Il faggio (Fagus sylvatica) è una tipica specie medio-Europea; in Sicilia si rinvengono i boschi di faggio più meridionali d’Europa. La marginalità ecologica di questi boschi è particolarmente evidente nei pattern frammentati e isolati di questi soprassuoli, in prossimità del limite della vegetazione arborea e/o localizzati nelle condizioni topografiche meno favorevoli. Nel presente lavoro si mettono a confronto i parametri dendrometricostrutturali e lo stato di salute delle piante in soprassuoli delle Madonie, confrontando cedui di faggio recentemente sottoposti a pratiche di taglio e aree di controllo non trattate da tempo. Inoltre, questi aspetti sono stati messi in relazione con il grad…
Visual scale factor for speed perception rendering in car driving simulation
2010
Speed perception is an important task that the driver must perform continuously to control his/her vehicle. It appears that many factors influence this perception: height of the point of view, field of view, realism of the environment, but also realism of audio and proprioceptive rendering. If some high-performance car driving simulators are able to render motion satisfactorily according to all these criteria, it is not always the case. As a result, speed perception is thus often under estimated, leading into producing higher speeds than in real conditions. Perceptual validity is then not good enough to study driver's behavior. To solve this problem, a technique has recently seen the light,…
De Bibracte à Augustodunum : permanences et évolutions des activités manufacturières de l’époque gauloise à la fin du Haut-Empire
2007
L’importance de l’artisanat autunois et son développement jusqu’au iiie siècle prennent racine à Bibracte qui a su exploiter les ressources naturelles de son environnement et parfaire un savoir-faire local ayant survécu à la conquête. Les recherches sur ces activités manufacturières menées conjointement à Bibracte et à Autun nous offrent ainsi une opportunité d’étudier ces problématiques sur la durée. À Bibracte, puis à Autun, les artisans du métal sont omniprésents, mais d’autres métiers, aux témoins plus discrets, ont pu aussi êtres identifiés. Dans le cadre de cet article, nous présentons succinctement les lieux de production et un bilan des différents corps de métier. Enfin, nous évoquo…
2016
The mechanisms of hazardous silicic eruptions are controlled by complex, poorly-understood conduit processes. Observations of recent Chilean rhyolite eruptions have revealed the importance of hybrid activity, involving simultaneous explosive and effusive emissions from a common vent. Such behaviour hinges upon the ability of gas to decouple from magma in the shallow conduit. Tuffisite veins are increasingly suspected to be a key facilitator of outgassing, as they repeatedly provide a transient permeable escape route for volcanic gases. Intersection of foam domains by tuffisite veins appears critical to efficient outgassing. However, knowledge is currently lacking into textural heterogeneiti…