Search results for "Destination"
showing 10 items of 253 documents
The Carbon Footprint of Volunteer Tourism
2019
Abstract Tourism is growing at a fast rate and so is its carbon footprint. Alongside conventional tourism, a new form of tourism, so-called voluntourism, has emerged. The discussion on voluntourism in the existing literature has hereby mainly centred around its positive impacts on the health and education of communities and the local environment in developing countries. Nevertheless, little attention has been drawn to its climate impacts. This study set out to investigate the carbon footprint of voluntourism. The data were collected at a local non-governmental organisation (NGO) in India working with voluntourists. Both the carbon footprint of the stay in India and that from the round trip …
Viaggi nell’immaginario: il turismo virtuale nel sito UNESCO di Tarragona
2023
Le nuove tecnologie hanno trasformato in modo radicale non solo la geografia come disciplina, ma anche le geografie del mondo. Il digitale ha assunto, infatti, un ruolo di mediazione sempre più pervasivo nella produzione dello spazio, come delle conoscenze e degli immaginari geografici. Le possibilità offerte dal virtuale, in particolare, offrono oggi un contributo decisivo nella comunicazione dei significati attribuiti ai luoghi e rispondono in modo sempre più efficace ai bisogni emergenti del settore turistico. Le esperienze di visita mediate dal digitale mirano a coinvolgere i sensi e risultano efficaci quando promuovono immersioni rigorosamente realistiche. Nel quadro di queste riflessi…
Harnessing stakeholder input on Twitter: A case study of short breaks in Spanish tourist cities
2019
Abstract Knowledge of how destination marketing organisations (DMOs) use Twitter is still limited. This study aimed to assess how DMOs' Twitter activity affects hotel occupancy in short-break holidays. Key dimensions of Twitter that may affect hotel occupancy in tourist destinations were first identified. A longitudinal study using data for 10 Spanish DMOs was conducted to forecast hotel occupancy. Twitter application programming interfaces were used to gather data on tweets by DMOs and retweets and likes by users. Text mining was used to analyse the tweets by DMOs, differentiating between tweets related to events, attractions, socialisation, and marketing. Data were analysed using artifici…
Advance booking across channels: The effects on dynamic pricing
2021
This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed…
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
2018
PurposeThe purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analyse how social media communication affects brand awareness, brand image, customer value, brand quality and loyalty.Design/methodology/approachThe authors carried out a quantitative study through a personal survey with structured questionnaire. The study population were international tourists, over 18 years of age, who were visiting the city of Valencia, Spain. Respondents were asked to take the questionnaire upon arrival in Valencia, that is, before …
Impact of incentives on tourist activity in space-time
2020
Abstract No tourism study to date, has examined the ability of incentives to shape the spatio-temporal behaviour of tourists. Data collected from the port of Palermo in Sicily (Italy), using traditional survey instruments as well as GPS technology, was employed to investigate the effect of incentives on cruise passengers' space-time activities. The results show the incentives' clear and significant impact in influencing the space-time activities of cruise passengers' while visiting the city. Understanding the movement patterns of visitors at destinations can give destination managers information that can assist in dealing with the negative effects of overtourism that are caused due to high …
Suitability Of Cellular Network Signaling Data For Origin-Destination Matrix Construction: A Case Study Of Lyon Region (France)
2019
TRB 2019, 98th Annual Meeting Transportation Research Board, Washigton, D.C., ETATS-UNIS, 13-/01/2019 - 17/01/2019; Spatiotemporal data, and more specifically origin-destination matrices, are critical inputs to mobility studies for transportation planning and urban management purposes. In this paper, we propose a methodology to infer origin-destination (O-D) matrices based on passively-collected cellular signaling data of millions of anonymized mobile phone users in the Rhône-Alpes region, France. This dataset, which consists of records time-stamped with users' unique identifier and tower locations, is used to first analyze the cell phone activity degree indicators of each user in orde…
Destination Governance at Stake: Fostering Policy Coordination Among Decision-Makers of a Small Town
2018
This research aims to foster small-town decision-makers’ awareness of policy coordination as a central issue in either implementing collaborative governance and designing tourism development policies. To this end, a System Dynamics-based Interactive Learning Environment (ILE) has been designed with the intent of challenging decision-makers to increase tourism in the small town, while managing trade-offs among individualistic vs. collaborative behaviour. The action research took place in Castelbuono, a small tourism destination in Sicily (Italy). Three major decision-makers were involved: the mayor of the town, the museum’s director, and a restaurant owner. The use of the ILE has enabled dec…
Challenging the negative images of Haiti at a pre-visit stage using visual online learning materials
2016
Post-conflict destinations can struggle to attract visitors because of their negative image. Research addressing this remains limited. The same can be said about the education of tourists. This research paper contributes to the literature in both areas as it examines the proposition that the education of tourists at a pre-visit stage using online, game-based material could be effective in challenging the negative perception of these destinations. From a destination management point of view, this paper offers an alternative to existing promotional material as there is little evidence at the moment that existing strategies are effective. From a conceptual point of view, this paper contributes…