Search results for "Destination"
showing 10 items of 253 documents
The image of cruise ship holidays on Italian television: a comparative analysis.
2017
By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.
Representations of Finland in tourism brochures between 1973 and 2008
2009
An analytical review of destination competitiveness´ indicators
2015
The role of indicators in assisting tourism planners and decision-makers in evaluating performances, setting targets and anticipating future scenarios has been widely acknowledged by scholars. The purpose of this study is to provide an evaluation of existing composite indicators of tourism destination competitiveness (TDC) and propose a statistical toolbox/protocol to assess their effectiveness in empirical evaluations. We built the study’s protocol by enriching the OECD technical guidelines to build composite indicators. The protocol contains now 15 criteria used to examine the reviewed indicators, among these two useful quality measures. Ten studies were identified as providing a composit…
Assessment of tourism competitiveness by analysing destination efficiency
2013
Promoting cruise ship as 'tourist destination' on Television: the case of Italy
2019
Destination image is one of the elements that most affect tourists’ decision-making processes (Baloglu and McCleary, 1999). Since a distinctive image can differentiate a destination from its competitors, destinations usually compete also via images (Urry, 1990). In this regard, cruise tourism is no exception, since “image is what sells cruises” (Klein, 2002). Over the past 30 years this has led to significant growth in advertising activities aiming to promote the cruise ship “as the destination in itself” (Wood, 2004). Similar trends can be observed among Italian cruise lines as well. Among different types of promotional texts, the importance of the visual ones in shaping the ways tourist r…
Destination image and tourism intermediation. A possible interdisciplinary approach
2009
Relational tourism: challenges and capabilities
2010
The observed changes in the orientation of tourism demand, both in taste and in the needs and preferences of the tourist consumer, in the last three decades, have brought to the birth of new ways of interpreting the tourism phenomenon; among these we highlight Relational Tourism, a phenomenon that can be perceived as human-scale tourism, clearly based on territorial, cultural and environmental constraints that include travel formats such as rural tourism, cultural tourism, farm tourism, environmental tourism, outdoor activity tourism and many new ways, which have shown an important quantitative growth of Relational Tourism demand in Europe and internationally in the last decades, offering a…
Relational Tourism : challenges and capabilities
2009
preferences of the tourist consumer, in the last three decades, have brought to the birth of new ways of interpreting the tourism phenomenon, among these we highlight the Relational Tourism, phenomenon that can be perceived as human-scale tourism, clearly based on territorial, cultural and environmental constraints that include travel formats such as rural tourism, cultural tourism, farm tourism, environmental tourism, tourism, outdoor activity and many new ways, which have shown an important quantitative growth of Relational Tourism demands in Europe and internationally in the last decades, offering an alternative and increasingly more appreciated tourism to the traditional depersonalized …
Humanities and Social Sciences Latvia. Vol. 25, N. 2 (Autumn-Winter 2017)
2017
The Eco-tourist in Canadian and Italian national Parks
2013
The present paper aims to compare the image of the eco-tourist across languages and cultures, Canadian and Italian. An ad-hoc comparable corpus has been created from the official websites of National Parks which represent a kind of eco-tourist destination. The analysis attempts to trace a profile of Canadian and Italian eco-tourists Drawing upon the Functional Grammar (Halliday 1985) and addresses issues connected with Hall’s model (1983): Are Canadian and Italian ecotourism discourses shaped by their own cultural orientation, or do they attempt to speak in the tongue of the displaced tourist?