Search results for "Destination"
showing 10 items of 253 documents
Viaggi multi destinazione e turismo sommerso: l'indagine sul turismo incoming in Sicilia
2013
La competittività di una destinazione turistica
2013
Measuring destination competitiveness and identifying its determinants are strategic goals for pol-icy makers and tourism stakeholders. In order to do so, the availability of valid and reliable moni-toring tools is requested. In this context quantitative measurement tools, such as composite indi-cators, able to account for complexity and providing easily interpretable measures, represent a useful option. Nowadays composite indicators are commonly used for these aims but some criticism is suggested on how this happens. In this paper we provide some definitions of destination competitiveness and focus on related measurement approaches. In particular, supply-side competitiveness is distinguish…
POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES
2014
Concerned with asserting itself as a unique tourism destination, Romania has spent time and money and has put a lot of hope in choosing its brand elements and secondary associations, forgetting that brands are not built only through advertising. The points of contact through which customers get to know a brand are various: observation and personal use, oral advocacy, interactions with Romania’s citizens, online and mobile experiences, etc. This paper aims to highlight the importance of Romania’s positioning statement, as a tourism destination, based on the information from major online international travel guides, and to argue the harmonization of this approach in differentiating the brand …
Tourism destination and the role of trust
2012
Tourism destinations increasingly pose new challenges to the organizational and management aspects of tourism. The non-cooperative behavior of some companies, the difficulties of sharing a system of values, the absence or inadequacy of destination managers keep some destinations off the map of growth that is sought for by the stakeholders and shareholders of a given resort. This difficulty seems to lie in the scarce knowledge of the system of relations existing between firms and their degree of cooperation. The application of Social Network Analysis (SNA) and some indicators for network analysis provides a clearer and more analytical map of the links between tourism businesses located withi…
Soluzioni smart per la fruizione del patrimonio culturale in siti UNESCO
2022
Destinazione turistica e networks interni ed esterni: il turismo relazionale
2022
The limitation in the relations between people caused by the pandemic today pushes more and more travellers in search of experiences and interactions with the territories, especially those excluded from the current production processes and the dominant market logic. In this context, the tourism of the roots or return tourism is motivated by a need to rediscover their origins, discover them, or trace them in places related to the history of travellers or their families. We, therefore, describe the main dimensions of the relationship tourism model so that it can be applied to root tourism.
Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations
2023
AbstractThis study explores the consistency between star ratings and sentiments expressed in online reviews and how they relate to the different components of the customer experience. We combine deep learning applied to natural language processing, machine learning and artificial neural networks to identify how the positive and negative components of 20,954 online reviews posted on TripAdvisor about tourism attractions in Venice impact on their overall polarity and star ratings. Our findings showed that sentiment valence is aligned with star ratings. A cancel-out effect operates between the positive and negative sentiments linked to the service experience dimensions in mixed-neutral reviews.
Piani strategici sul turismo delle regioni italiane: un’analisi comparativa
2021
In Italy, the recent constitutional reforms have given regional administrations an increasing weight over government and tourism regulation. Therefore, observing the regions' Strategic Plans represents a valuable model for understanding the Italian tourist reality. For this reason, the article proposes a comparison of the tourist planning documents of the Italian regions, recalling indicators extracted from the paper of the UNWTO - World Tourism Organization - on the policies and objectives of spatial tourism planning. The article analyses the strategic plans through a synthesis indicator, which compares the main items considered in the regional strategies and their presence in the general …
The Need to Approach the Management of the Tourist Destination by the Central and Local Public Authorities in Romania
2017
Abstract In the medium and long term, priorities in the development of tourism aim to develop a complex tourist offer, making the most of the natural and anthropogenic resources existing in connection with the preservation of the environment and the heritage. On the long run, it will contribute to raising the living standards of the population, especially social categories with lower chances of reintegration into the labour market (people made redundant in industry, elderly people etc.). Implementation of the strategy at regional level must be achieved through an active partnership between Romanian public authorities, economic agents and private investors, with the involvement of the federa…