Search results for "Digital media"

Two Half-Truths Make a Whole? On Bias in Self-Reports and Tracking Data

2019

The pervasive use of mobile information technologies brings new patterns of media usage, but also challenges to the measurement of media exposure. Researchers wishing to, for example, understand the nature of selective exposure on algorithmically driven platforms need to precisely attribute individuals’ exposure to specific content. Prior research has used tracking data to show that survey-based self-reports of media exposure are critically unreliable. So far, however, little effort has been invested into assessing the specific biases of tracking methods themselves. Using data from a multimethod study, we show that tracking data from mobile devices is linked to systematic distortions in sel…

The overstated generational gap in online news use? A consolidated infrastructural perspective

2021

Recent research by Taneja et al. suggested that digital infrastructures diminish the generational gap in news use by counteracting preference structures. We expand on this seminal work by arguing that an infrastructural perspective requires overcoming limitations of highly aggregated web tracking data used in prior research. We analyze the individual browsing histories of two representative samples of German Internet users collected in 2012 ( N = 2970) and 2018 ( N = 2045) and find robust evidence for a smaller generational gap in online news use than commonly assumed. While short news website visits mostly demonstrated infrastructural factors, longer news use episodes were shaped more by …

Informal use of social media in higher education: A case study of Facebook groups

2017

Abstract Recent research in Norway reveals significant differences between how students and educators in higher education report using social media in the context of university activities. Students seem to use such media at their own initiative and largely outside the academic agenda. This study looks further into students’ use of social media by means of a case study of four, student-initiated, Facebook groups created in connection with campus-based courses. The main function of such groups appears to lie in providing an arena for managing practical and social aspects of academic life and for asking for and disseminating information. Occasionally, academic contents are addressed by student…

CRM in the digital age: implementation of CRM in three contemporary B2B firms

2015

Purpose – The purpose of this study was to contribute to the current discussion on digitization in companies’ marketing from a customer relationship management (CRM) perspective by examining the role and objectives of CRM and the exploitation of social media to serve the objectives of CRM in contemporary business-to-business (B2B) companies. Design/methodology/approach – The data are collected through semi-structured themed interviews with key marketing/sales managers from three B2B firms. Findings – CRM seems to be moving closer to the company’s core activity and becoming everybody’s business to a greater extent than ever before, but its main goal, to enhance customer relationships, will …

Effective strategies for promoting physical activity through the use of digital media among school-age children: A systematic review

2021

Digital media are widespread among school-age children, and their incorrect use may lead to an increase in sedentary levels and the consequences associated with it. There are still few studies that have investigated whether physical activity levels could be increased through their use. The aim of this study was to systematically review the scientific literature in order to identify whether digital strategies and technologies are capable of increasing the level of physical activity. A literature search was performed using the following databases: Pubmed, Scopus, and Web of Science. The main outcomes evaluated the increase in physical activity levels, the number of steps, and the reduction of…

Disease awareness campaigns in printed and online media in Latvia: cross-sectional study on consistency with WHO ethical criteria for medicinal drug …

2018

Background European legislation prohibits direct-to-consumer advertising of prescription medicines, but allows drug manufacturers to provide information to the public on health and diseases. Our aim was to measure the frequency of disease awareness campaigns in Latvian media and assess their compliance with international and European standards. Methods Materials on health/disease and treatments were collected between April and September 2015 from 12 newspapers and magazines and six online portals. Disease awareness campaigns were assessed using a previously developed instrument based on the WHO Ethical Criteria for Medicinal Drug promotion and European standards (EU law and pharmaceutical i…

Media crisis and disinformation: the participation of digital newspapers in the dissemination of a denialist hoax

2021

Disinformation is a communicative phenomenon that frequently feeds on political or electoral topics, as well as other aspects of our reality. This research takes as a case study the coverage given by the Spanish digital media to a hoax broadcast during the Filomena storm in 2021 that insisted that the snow was plastic. The purpose of this work is to analyze the instrumentalization of fake information as an expression of the information media crisis in the current context of disinformation. We set out four specific objectives: (SO1) to study the spread of the hoax through the media, (SO2) to analyze the construction of headlines in the news pieces, (SO3) to investigate the treatment of the h…

Buddhism, the Internet, and Digital Media : The Pixel in the Lotus

2016

Heterogeneity of traditional and digital media use among older adults : A six-country comparison

2021

The concept of aged heterogeneity has been associated with older adults' ability to adapt to the digital age without a systematic empirical analysis. We analyse retired adults' (aged 62 or more) use of traditional media and their digital equivalents in six countries. First, we ask whether heterogeneity in traditional and digital media use increases with age. Second, we study to what extent gender is related to this heterogeneity, and third, the country differences in the heterogeneity of media use in later life. We analyse the 2018 data (N = 5865) of the ‘Older audiences in the digital media environment’ survey using zero-inflated negative binomial models. The results provide partial suppor…

How Digital is Communication in Your Organization?

2006

Novel innovations in the area of digital media are changing the ways we communicate and organize. However, few practical measures exist for analysing the digitalisation of organizational communication as an intermediate factor in the initiatives to adopt new information and communication technologies (ICT). Building upon the genre theory of organizational communication, a categorization of communication forms, and quantitative measures we suggest such metrics and a measurement method. A case study applying them in an industrial organization suggests the method and metrics to be applicable for quantifying how new information systems affect to organizational communication as well as for antic…