Search results for "Digital"
showing 10 items of 3267 documents
La competenza digitale all’università per la progettazione di percorsi di Media Education Digital literacy at university to design Media Education
2015
La crescente digitalizzazione e globalizzazione dei media, l’ampia diversificazione dell’offerta mediale, con i problemi valoriali ed etici che essa pone, ripresentano e confermano le ragioni che fanno dell’educazione ai media un compito imprescindibile di chi si occupa di educazione. Con interventi educativi specifici e fornendo loro adeguati strumenti di valutazione e di autovalutazione, i futuri educatori vanno aiutati ad acquisire le adeguate competenze digitali necessarie per l’acquisizione della capacità di scelta autonoma e responsabile dei media che permetta loro di progettare percorsi di media education in ambito educativo. La competenza mediale sollecita la capacità di insegnanti …
Perceivability of Map Information for Disaster Situations for People with Low Vision
2019
Digital maps have become increasingly popular in disaster situation to provide overview of information. However, these maps have also created barriers for many people, particularly people with visual impairments. Existing research on accessible maps such as tactile and acoustic maps focuses on providing solutions for blind persons to be able to perceive the information digital maps present. For people with low vision, who often rely on magnifier, good contrast and good navigation support, current digital map solutions present many challenges. In this paper we have studied two types of digital maps and their related surrounding text in the home page of disaster applications. The study focuse…
Effectiveness of Article 102 of the Treaty on the Functioning of the European Union (TFEU) in regulating digital markets
2019
The effectiveness of Article 102 of the Treaty on the Functioning of the European Union (TFEU) in regulating digital markets is at doubt. Research has shown that due to advancement of digital markets and its specific characteristics, the impact on traditional standards is high, requiring modifications. This study aims to evaluate the effectiveness of EU competition law and demonstrate proposals to enforce the law more efficiently. By targeting the digitalization era, it asks: To what extent EU competition law, in particular Article 102 TFEU is effective in regulating digital markets? Based on a review of Article 102 TFEU, the European Commission’s decisions, the Commission’s Guidance, the C…
2021
Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…
The review of internet marketing use in Latvia's companies
2017
Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies. The survey was carried out with the assistance of telemarketing company (telephone interviews) among companies selected from Register of Enterprises LURSOFT. The analysis of survey results compared companies responses depending on the company size and turnover changes during the last three years. Various statistical indicators were used for this a…
Marketing automation supporting sales
2016
The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marketing when new customers are acquired. This has also created a need for automation to facilitate the distribution of targeted content. As a result of successful marketing automation more information of the customers is gathered and at the same time, the work of sales force will be facilitated due to a larger amount of information. Marketing automation is used to support sales in modern companies, and specialized companies are a…
ONLINE RECOMMENDATION SYSTEMS’ USAGE BY COMPANIES IN BALTIC COUNTRIES
2017
Global retailers are using sophisticated online recommendation systems (ORS) which enhance customers' loyalty towards the specific site. Online markets in Baltic countries are growing fast, but Baltic e-commerce sites are not using a wide enough range of eWOM tools. The aim of this paper is – to evaluate how eWOM through ORS is perceived and used by digital marketing specialists and e-commerce players in the Baltics. Research methods used were: literature analysis on ORS’s influence on consumer purchase decisions, and an expert survey and monitoring study. The research results revealed major barriers for advanced ORS usage in the Baltics, as they discovered a gap between experts' opinion an…
Educazione del carattere, letteratura per l’infanzia e stile di vita digitale. Un percorso di formazione iniziale degli insegnanti
2017
L’assunto teorico di partenza è stata l’importanza che i futuri insegnanti di scuola primaria siano in grado di sapersi orientare nel panorama contemporaneo della Letteratura per l’infanzia e acquisiscano le competenze metodologiche per progettare percorsi educativi per la formazione del carattere, centrati sulla lettura. Con la progettazione di pratiche innovative, attraverso l’uso delle tecnologie, ci siamo proposti di far individuare agli studenti i principi e le strategie per lo sviluppo del carattere negli alunni di scuola primaria attraverso la letteratura per l’infanzia, facendo riferimento in particolare al “Character Education Movement”. Il campione è composto da 170 studenti del I…
Hands On: incorporación de data sprints y digital methods en la docencia de marketing digital
2022
Este artículo recopila la experiencia acumulada durante 9 años en el diseño y ejecución de data sprints en el marco del Máster en Comunicación y Marketing Digital de la Universitat Autònoma de Barcelona. Con más de 90 proyectos distintos a sus espaldas, estas jornadas han sido un punto de encuentro para profesionales, académicos y estudiantes, posibilitando el intercambio de conocimiento y la transferencia de técnicas entre métodos de investigación del ámbito académico con la investigación aplicada al marketing digital. Al mismo tiempo, el formato data sprint facilita el conocimiento práctico y la adquisición de competencias comunicativas, organizativas y el proceso de resolución de problem…
Digital experience for the enhancement of cultural heritage. VR and AR models of the Valentin im Viertel farmhouse.
2019
Il saggio affronta lo studio del maso Valentim im Viertel attraverso la realizzazione del modello digitale utilizzato come strumento per la conoscenza dell’architettura della tradizione del Sud Tirolo. La metodologia adottata si basa sull’acquisizione dei dati rielaborati attraverso modelli VR e AR per la valorizzazione del patrimonio. This study deals with development of the farmhouse Valentim im Viertel digital model used as a tool for the knowledge of the South Tyrol traditional architecture. The methodological approach shows the acquisition of data and the use of VR and AR models for the enhancement of the cultural heritage.