Search results for "Discourse"
showing 10 items of 925 documents
Popularity-driven science journalism and climate change: A critical discourse analysis of the unsaid
2018
Abstract This study traces popularity-driven coverage of climate change in New Scientist with the special aim of identifying which aspects of the issue have been backgrounded. Unlike institutional communication or quality press coverage of climate change, commercial science journalism has received less attention with respect to how it frames the crisis. Assuming that the construction of newsworthiness in popular science journalism requires eliminating, or at least obscuring, some alienating information, the study identifies prevalent frames, news values and discursive strategies in the outlet’s most-read online articles on climate change (2013–2015). With the official statement of the World…
“A Shameless Ideology of Shameless Women”: Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan
2022
This study analyzes social media (YouTube) discourse related to Aurat March 2019, a women’s rights movement in Pakistan. Using a discourse analytical approach that draws on the premises of Positioning theory, the analysis reveals the following two major storylines from the data: “The women who stray from the path, and the men who will return them to it,” and “Islam under threat from the outside.” Social media platforms allow their users to express opinions in online spaces, often resulting in polarization and clustering of like-minded people in so-called echo-chambers. This study demonstrates how social media users actively participate in the discursive construction of the “other,” and how…
Banal Sustainability : Renewing the Cultural Norm of Not Wasting Food
2022
Recently food waste has been raised as a major sustainability problem: roughly one third of the food produced globally ends up lost or wasted. This article investigates how people attach meaning to food waste reduction, based on eight individual interviews conducted with people met at a consumer education event in Helsinki in 2017. It is shown how the traditional cultural norm of not wasting food is reproduced in discourse on thrift and frugality and renewed by research-based arguments from circular economy discourse and environmental and sustainability discourse. It is proposed that the interplay of discourses merge into what Lars Kaijser calls banal sustainability: the complicated issue o…
Between facts and norms: action research in the light of Jürgen Habermas's theory of communicative action and discourse theory of justice1
1998
Abstract An emphasis on democracy is typical of action research. Therefore, theories of modern democracy can be applied within the field of school development through action research. According to Jurgen Habermas, the promotion of democratic will formation requires the promotion of free and rational communicative action that is as free from manipulation as possible. Under ideal communicative conditions, consensus is achieved dialectically through the force of a better argument. The principles of rational argumentation have been developed in detail in Habermas's publications on discourse ethics and in The Theory of Communicative Action. He has recently developed his approach in a book entitl…
“Cute Goddess is Actually an Aunty”: The Evasive Middle-Aged Woman Streamer and Normative Performances of Femininity in Video Game Streaming
2022
In this paper the focus is on the representations of “middle-aged” or “aging” women streamers in western media. I analyze discussions in Western online media around a case of Chinese DouYu live-streamer. “Qiaobiluo Dianxia,” as her streamer name goes, became a topic in Western media after a glitch in her live stream revealed her to be a middle-aged woman, rather than young woman she was assumed to be. The discussions are analyzed with critical discourse analysis. It is argued that the aging bodies of women, both their presence and absence, should be read and understood through toxic gaming culture and geek masculinity and the hegemonic discourse they constitute.
Can ambivalence hold potential for fat activism? An analysis of conflicting discourses on fatness in the Finnish column series Jenny’s Life Change
2018
In 2017, a publicly funded, nationwide campaign called the Scale Rebellion set out to address fatness through body positivity and fat activism in Finland, with a fat woman named Jenny Lehtinen havi...
Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations
2017
International audience; In 1992, Sriramesh and White (1992) pointed to the importance of culture for public relations. Two decades later, public relations scholars had answered their call in force (e.g., Bardhan & Weaver, 2011; Carayol & Frame, 2012; Edwards & Hodges, 2011; Sriramesh & Vercic, 2012). Sriramesh and other PR scholars have criticized much previous public relations research for its focus on the work of Hofstede and cultural characteristics that are apparently common across countries (Sriramesh, 2009), rather than approaches which present culture as a social phenomenon on the level of the social group (Frame, 2012), or as a communication resource or tool-kit (Swidler, 1986). Sri…
Representing the Other in European Media Discourses
2017
This book deals with the construction of the ‘other’ in European media at a time when the recently expanded EU is facing new political, economic and social challenges. The aim of the book is to document the diverse discursive forms of othering, ranging from differentiation to discrimination, that are directed against various ‘other Europeans’ in both institutionalized media and such non-elite semi-public contexts as discussion forums and citizen blogs. Drawing on data from British, Polish, French, Czech, Italian, Hungarian, Spanish and Estonian contexts, the individual papers investigate how various social groupings – regions, nations, ethnicities, communities, cultures – are discursively c…
Análisis del discurso aplicado al aprendizaje de competencias comunicativas en el dominio del turismo
2017
This paper focuses on possible didactic applications of corpus linguistic analysis results. After having stated the theoretical frame around the concept of specialized discourses within a professional context, it is firstly argued that professional discourses use the same linguistic patterns than « general » discourse; hence, it is not necessary to acquire previous general knowledge before learning language for specific purposes (LSP). Secondly, this paper suggests that corpus linguistic can help to design the contents used for teaching communicative competences what is illustrated through the analysis of the pragmatic patterns present in a corpus made of "short stories". This corpus has be…
Design and Style of Cultural and Media Studies Textbooks for College Students
2014
This paper uses the conceptual framework of multimodal discourse analysis in order to investigate the dominant styles and designs in selected Cultural and Media Studies (CMS) university textbooks. For many EFL students who major in philology, CMS courses are obligatory and thus constitute a type of content and language integrated learning (CLIL). The data from a description and evaluation of four popular textbooks indicate that there is a discernible move away from traditional literacy towards visuality and orality in textbook design and style. This tendency is evident in the use of segmentation and listing in composition, dialogic layouts and informal registers in exposition and visual aid…