Search results for "Discourse"
showing 10 items of 925 documents
Framing the 26J: the discursive advertising strategy of Cs on Twitter in the 26J campaign.
2021
Este trabajo analiza la estrategia comunicativa de Ciudadanos para la difusión de sus spots en Twitter durante la campaña de las elecciones generales del 26 de julio de 2016. En la investigación se emplean técnicas de análisis cuantitativo y cualitativo, estas se basan en el modelo discursivo de encuadre de Gallardo-Paúls (2014, 2021) que aquí adaptamos, identificando categorías específicas del lenguaje audiovisual. Los resultados muestran, en primer lugar, que el empleo de Twitter para la difusión del spot electoral fue muy escaso. Por otra parte, la argumentación fundamental que preside la estrategia textual del encuadre fue mostrarse como el partido de la unión y el cambio. En el ámbito …
Dictating the boundaries of ab/normality: a critical discourse analysis of the diagnostic criteria for attention deficit hyperactivity disorder and h…
2017
In this article we report the findings of a critical discourse analysis of the diagnostic criteria for attention deficit hyperactivity disorder (ADHD) and hyperkinetic disorder (HD) in two clinical manuals – Diagnostic and Statistical Manual of Mental Disorders, 5th edition and International Classification of Diseases, 10th edition. We examine the actions (behaviors) that are said to indicate the presence of ADHD/HD and analyze what the inclusion of these actions reveals about the relationship between ADHD/HD, cultural knowledge, and values. Our analysis reveals that both manuals use subjective, value-laden language to construct a mentally ill individual in opposition to an unseen, supposed…
Quelques aspects de la contradiction et de la remise en cause dans le genre Letters to the editor
2001
Cette communication se fixe comme objectif de repérer quelques stratégies discursives de deux communautés de chercheurs et de comparer leur matérialisation linguistique dans un corpus de Letters to the Editor composé à partir de deux revues : The American Journal of Clinical Nutrition et de The Lancet. La stratégie de remise en cause est analysée comme le mode explicite ou implicite de la contradiction apportée à un fait scientifique établi. Ce discours, identifié comme un genre, se situe dans la logique de véridiction du discours scientifique. The aim of this study is to pick out a few discursive strategies in two research communities and to perform a comparative analysis of their linguist…
Using Corpus Linguistics as a research and training tool for Public Service Interpreting (PSI) in the legal sector
2017
Public Service Translation has for long been the ‘forgotten voice’ in PSI studies but it is arguably a valuable linguistic support for legal institutions and for training interpreters in the legal sector. Given that interpreters in the legal system in Italy often tend to ‘double-up’ as legal translators (to make a living) the line between the two is often hazy. Hybrid modalities like sight translation of legal and administrative documents is also a ‘borderline’ feature of these intertwined professions. The main aim of this paper is to describe how parallel and monolingual corpora can be used to train public service interpreters in double roles (translators, interpreters), namely by using co…
The representation of marginalized identities through language use : Study of Character Development in Ali Smith s Hotel World
2009
Käsittelen tutkielmassani kielen keinoja marginalisoituneiden identiteettien representaatiossa. Käytän aineistonani fiktiivistä tekstiä, jonka avulla selvitän menetelmiä, joita kirjailijan on mahdollista hyödyntää identiteettien kielellisessä representaatiossa halutunlaisen kuvan aikaansaamiseksi. Olen erityisen kiin-nostunut marginalisoitumisesta yhteiskunnan sisällä ja valtakulttuurin keskusten läheisyydessä. Haluan tutkielmallani kiinnittää huomiota erilaisuuden kulttuuriin sidottuihin esittämistapoihin ja toivon tuovani alan tutkimukseen tuoretta näkökulmaa käsittelemällä sosiaalista marginalisoitumista fiktiivisen represen-taation kautta. Tutkielmani aineistona toimii Ali Smithin roma…
Parantamisen varaa ilman et tarvii tehhä mittään : diskurssianalyysi triathlonharrastajien suunterveyskäyttäytymisen muutospuheesta
2017
Suunterveys on tärkeä osa yleistä terveyttä ja elämänlaatua. Suuren suosion saavuttanut kestävyyslaji triathlon tuo harrastajilleen vaativien harjoitus- ja ravitsemusmenetelmien lisäksi mukanaan haasteet suunterveydelle. Triathlonistien on todettu asettavan itsensä usein tiedostamattaan riskiin suunterveyden näkökulmasta, ja heillä on todettu olevan parantamisen varaa suunterveystottumuksissaan. Terveyskäyttäytymisen muutos on kuitenkin haastava prosessi. Muutospuhetta pidetään yhtenä merkkinä muutosprosessin käynnistymisestä. Tämän gradututkielman tarkoituksena oli tutkia ja tuottaa uutta tietoa siitä, miten triathlonharrastajat puhuvat suunterveyskäyttäytymisen muutoksesta lajin suunterve…
L’image des légumes
2017
Au sein du vaste champ de recherche qu’est l’alimentation, les légumes et les représentations qu'en ont les mangeurs ont été délaissés malgré la place importante qu'ils occupent dans les discours officiels depuis la mise en place en 2001 du PNNS. Dans un contexte de stagnation de leur consommation, il semble judicieux de tenter de comprendre quels en sont les freins. Notre hypothèse veut que les discours médiatiques sur le sujet, dans la lignée du discours des autorités publiques, présentent les légumes avant tout comme un aliment fonctionnel, dans un pays où le goût et le plaisir restent pourtant des piliers de la culture alimentaire. Pour mettre à l’épreuve ce postulat, notamment à traver…
‘It is important at this point to make clear that this study is not “anti-iPad”’ : Ed-Tech speak around iPads in educational technology research
2020
This position paper contributes to the field of critical educational technology (Ed-Tech) research by providing empirical evidence for the qualities of the phenomenon known as Ed-Tech speak. The research question, how does Ed-Tech speak in research articles about Apple's iPad contribute to promoting and validating the importance and utility of the iPad for teaching and learning, is addressed by applying critical genre analysis to investigate empirical research articles discussing the use of iPads in institutional education. As a result, four categories were formed: the self-evident importance of iPads, overgeneralization of references, the use of strong reporting verbs (to boost weak refere…
Markedsføring av kosmetiske inngrep – en kvalitativ analyse
2021
Background Marketing cosmetic surgery is an under-researched topic in a Norwegian context, even though problematic aspects of such marketing have been pointed out in several contexts. This study draws attention to how providers of cosmetic surgery market their services, whom they target and how they do so. Material and method Critical discourse analysis was used as a framework for a qualitative study of the marketing activity of 36 private clinics. The data material was collected from the Internet and newspapers, and consists of text, still photos and video clips. Results and interpretation The article identifies the following marketing strategies: The providers refer to customers as patien…
Conditional connection explored: the case of Sicilian cusà
2022
Abstract Stemming from a wh-question, the Sicilian marker cusà (cu sa ‘who knows’) expresses several epistemic meanings, which can also reach the realm of conditionality. The paper explores the discourse profile of cusà as it emerges from the analysis of diachronic data (from the eighteenth and nineteenth centuries) and present-day informal Sicilian, namely spoken Sicilian and present-day informal Sicilian as written by speakers on the web. These data suggest a possible path of development leading from the wh-question to new functions. We propose that the origin of this development can be explained in the light of the strategy of the “impossible question”, while the diverse functions of cus…