Search results for "Discourse"

A cognitive-based approach to President Obama’s educational discourse through the lens of his State of the Union Addresses (2009-2016)

2017

In order to gain a cultural understanding of the discourse on education used by President Obama, this article examines the source domains commonly used to refer to education in his State of the Union Addresses, from the time he took office in 2009 to 2016 when he will leave office. The study will proceed by applying insights from Conceptual Metaphor Theory (CMT), within the field of cognitive linguistics, supplemented by the Metaphor Identification Procedure (MIP) developed by the Pragglejazz Group. The source domains identified and discussed are: COMPETITION and ECONOMICS. In fact, the strong coherence in Obama’s speeches relies on the use of the story of competition as the concept that is…

'Different' and 'distinct' as markers of otherness: A corpus-driven study of the (re)creation of privilege in high standard hotels.

2020

The present study seeks to offer an understanding of how high-end hotel websites produce privilege, creating a sense of belonging and entitlement for their 4/5-star guests. The experience of tourism is intrinsically linked to embracing otherness, and as a reflection of this, hotel websites offer a characterization of cultural otherness in an attempt to make it resonate with the potential expectations of a socioeconomically privileged client. The study considers the question of what elements of experience of otherness the website will address, relying on a Critical Discourse Analysis perspective and drawing on Bourdieu's notion of habitus as related to lifestyle, difference and distinction. …

How hotel websites may discursively adjust to customer preferences using online criticism

2019

This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse framework (Hyland, 2008) applied to e-tourism genres (Suau-Jiménez, 2012, 2016). Four hotel websites, together with 200 corresponding negative reviews from TripAdvisor, were diachronically analyzed to identify common topics. Attitudinals were sough, being the core markers of online critiques, as well as boosters, acting as enhancing markers in hotel websites and paralleling criticized topics. Results…

A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.

2016

Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…

‘bien entendu’ vs ‘naturellement’: deux façons de désubjectiviser le dire

2011

Our study focuses on how the discourse markers (DM) participate in the construction of discursive alterity. In our approach, the DM builds, for an assertion, a guarantor with its own semantics, which is the semantics of the lexical element constituting the basis of DM. Naturellement and bien entendu build referential value which ”disempowers” the speaker as a guarantor of his words. This desubjectivation is realized differently in each case analyzed, and is determined by the semantic identity of the DM. In this article we analyze how the DM build modulated commitment of the speaker in his role as the guarantor, convened by the semantics of the DM in the ”disresponsibilization” of the speake…

Recognised but not Acknowledged: Searching for the Bad Leader in Theory and Text

2013

The aim of this article is to qualitatively explain different elements of bad leadership, especially elements relating to the leader her/himself. The study reported here consists of a literature review and an empirical analysis. The literature review covers the most important trends and theories, presenting scientific articles during the last 15 years. The aim of the literature review is to synthesize the core elements of the bad leader. The empirical analysis consists of three different analysis methods to one volume of Talouselämä (The Economic Life), a leading Finnish business magazine. Methodologically the study proceeds from content analysis via interpretative discourse analysis to cri…

Iästä johtamiseen : ikäjohtaminen ja eri-ikäisyys johtajuuden tutkimuskohteena

2011

Strategie podmiotu instytucjonalnego w powojennym dyskursie prawnoustrojowym

2020

The objective of this paper is to describe strategies used by the institutional subject in the legał and political discourse after World War II. The materials constituting the basis for this paper comprise representative texts for the above-mentioned discourse of this period, i. e. Bolesław Bierut’s report entitled On the Constitution of the Peoples Republic of Poland and presented at a session of the Constituent Sejm, and the preamble to the Constitution of the People’s Republic of Poland of 1952. The point of view of the institutional subject was not coincident with that of the collective subject - the whole of Polish society did not identify with the socialist State and its strongly cent…

Interpretation of the Concept Gender in Legal Discourse

2018

It is commonly accepted that the language of law is often considered to be a highly traditional and, to a certain extent, a conservative means of professional communication, which tends to be stereotypically viewed impenetrable by the layman. Various peculiarities of the language of law and the fact that many legal systems differ all over the world in terms of their origins and frameworks often make legal discourse difficult to comprehend. To communicate professionally, the English language for instrumental purposes is increasingly employed at international level. Considering the above stated, the present study aims at analysing selected areas of the language of law. More specifically, usin…

The challenges of Language: re-shaping legislative discourse(s) and text(s)

2015

Since the 1990s the discourse on the relationship between the EU and member states in the field of labour law has changed significantly and it has been increasingly supplemented by framework agreements between the EU and the actors involved in the labour law dialogue. From this point of view, the Green Paper on Modernising labour law invites member states, the social partners and other interested parties to participate in a consultation process and an open debate, in order to look at how labour law can help promote flexibility in conjunction with security, regardless of the type of employment contract. The aim of this paper is to explore how the labour law interactants re-shape their discou…