Search results for "EXPERIENCE"
showing 10 items of 1093 documents
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
2017
Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1,390 responses were analyzed using partial least squares structural equation modeling. Findings The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of CBE. Further, involvement, sensory brand experience and CBE jointly explain more than 50 per cent of the variance in brand …
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Brand love and positive word of mouth : the moderating effects of experience and price
2016
Purpose This study aims to test and extend Carroll and Ahuvia’s (2006) model on the antecedents and outcomes of brand love by examining the moderating effects of experience and price on the relationship between brand love and offline word of mouth (WOM) and between brand love and electronic WOM (eWOM). Design/methodology/approach An online survey was conducted on Facebook, which generated 342 valid responses. The data were analyzed using partial least squares-structural equation modeling. Findings The results mainly support the model by confirming that the self-expressiveness of the brand and trust are positively associated with brand love. No association between hedonic product type and b…
Roadmap on quantum nanotechnologies
2021
Quantum phenomena are typically observable at length and time scales smaller than those of our everyday experience, often involving individual particles or excitations. The past few decades have seen a revolution in the ability to structure matter at the nanoscale, and experiments at the single particle level have become commonplace. This has opened wide new avenues for exploring and harnessing quantum mechanical effects in condensed matter. These quantum phenomena, in turn, have the potential to revolutionize the way we communicate, compute and probe the nanoscale world. Here, we review developments in key areas of quantum research in light of the nanotechnologies that enable them, with a …
Quantum Mechanics as a Semantic Problem
2018
Physics, like all science, is grown out of a desire to understand the world. However, modern physics with its mathematical form has become increasingly removed from the world of everyday experience and visual imagination. In quantum mechanics it is impossible to visualize the reality represented by the theory. All we have is a consistent mathematical structure. Although the theory works perfectly well instrumentally, the question remains, how can the mathematics of the theory impart understanding? If we look at mathematics as a language, we are faced with the semantic problem: how does the language of mathematics acquire meaning? In an attempt to answer this question, I study Derrida’s earl…
Analogy experience of sound and speech : from perception to meaning
2018
Like any human experience, the relationship to sound calls for language, which contributes to engaging it in the lives of individuals and communities. Speakers, though, often claim to encounter special difficulties when talking about acoustic phenomena. Should this situation be attributed to the essential irreductibility of percept to speech, to possible deficiencies of language in the field of auditory experience or to the specificity of a situation in which speech, bound both by signans and signatum to sound, has to reactivate the semiotic process at its source? Highlighting the fact that talking about soundsalways means talking about our relation to acoustic phenomena, this study is base…
musical expressivity and languaje
2005
El artículo explora la dimensión semántica de la música ligada a su capacidad expresiva. Comienza contraponiendo la concepción absoluta de la expresión musical, propia del romanticismo, a la concepción representacional, característica de la Ilustración. A continuación, propone una explicación alternativa de la expresividad musical, basada en la última filosofía de Wittgenstein, que permite afrontar algunas dificultades planteadas por la estética romántica Abstract In this article we explore the semantic dimension of music in relation to its expressive faculty. First, we appose the absolute conception of musical expression of Romanticism to the representational conception, characteristic of …
Mesure du transport narratif dans le contexte d’une expérience de consommation transmédia
2018
This research offers a French narrative transportation scale measuring the experience of transmedia devices in the arts and cultural field. First, based on a literature review of the definition and measure of narrative transportation, a new scale is presented and defended. Second, a qualitative study is conducted. The dimensions of narrative transportation are confirmed and items are generated to measure it. Results from factorial analysis leading to a reliable and valid scale of narrative transportation lived by the cultural consumer through the use of a transmedia device are presented.
Impact of Adolescents' Perceived Self-Regulatory Efficacy on Familial Communication and Antisocial Conduct
1998
The present study tested the hypothesis that perceived self-efficacy to resist peer pressure for high-risk activities is related to transgressive conduct, both directly and through the mediation of open familial communication. Adolescents rated their self-regulatory efficacy, openness of communication with parents, and their involvement in delinquent conduct and substance abuse. Results of structural equation modeling confirmed that a high sense of efficacy to ward off negative peer influences was accompanied by open communication with parents about activities outside the home and by low engagement in delinquent conduct and substance abuse. Both the posited direct and mediated paths of inf…
An Empirical Study on Female Participation in Software Project Courses
2019
Gender issues in software engineering education are gaining research attention due to the desire to promote female participation in the field. The objective of this work is to enhance the understanding of female students' participation in software engineering projects to support gender-aware course optimization. Since 2015, we have investigated the participation of female students in terms of software engineering activities and team dynamics in a software project course that involves a real customer. We found that female students are more active with project management and requirement engineering, while they remain under-represented in highly complex or specific tasks, i.e. architecture wor…