Search results for "Econometric"
showing 10 items of 3780 documents
LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS DEL PAPEL MODERADOR DE LAS TIC1 1Los autores agradecen al Ministerio de …
2009
RESUMENEste trabajo se centra en el estudio de las TIC aplicadas a la función logística en el ámbito de las relaciones entre empresas, y pretende profundizar en el análisis de cómo afecta la presencia de TIC en la clásica cadena de consecuencias: Calidad Servicio → Valor→ Satisfacción→ Lealtad. El análisis SEM es utilizado para contrastar las hipótesis de los vínculos propuestos en presencia de alto/bajo nivel de TIC. El análisis de fiabilidad y validez de las escalas empleadas da resultados satisfactorios, y nuestras conclusiones confirman dicha cadena de consecuencias y subrayan la incidencia de las TIC en la descripción de estas relaciones.ABSTRACTThis paper focuses on the study of the I…
Assessing the Impact of Temporary Retail Price Discounts Intervals Using SVM Semiparametric Regression
2009
Although the marketing literature has found that temporary retail price discounts cause a significant sales increase, little is known about the specific characteristics of deals that influence the magnitude of the sales spike. In this paper, we analyse the impact of the length of temporary retail price discounts periods on the sales increase using scanner-store daily-sales data for two frequently purchased product categories: ground coffee (a storable category) and yogurt (a perishable category).Wedevelop a robust semiparametric regression model based on support vector statistical theory with several previously proposed predictors along with a daily time description. This model also makes i…
Transition towards a tourist innovation model: The smart tourism destination
2020
Implantation of the smart city model in intermediate tourist towns on their transition to becoming smart destinations involves an inescapable commitment to their habitat and improving the quality of civic life and the economy of cities through more sustainable and technologically advanced elements. Based on this work, the aim is to achieve an overview of the current smart cities paradigm from the standpoint of territorial interest groups, by analysing a tourist town on the Mediterranean coast (Gandia, Valencia) to diagnose its current status. The ultimate aim is to answer the question of whether these intermediate tourist cities are in a position to align themselves with the necessary requi…
Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha
2020
Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha, constitutes a key source for academics and practitioners willing to better understand how gender permeates marketing strategies, consumer experiences, public policy initiatives and marketing practices in general. The book includes 13 chapters providing different approaches from 26 academics showing that considering gender in Social Sciences research is much wider than just studying differences between men and women.
An International Perspective on the Moral Maturity of Marketers
2010
The value chain networks created by international marketers criss-cross cultures and jurisdictions across the globe. Some of these jurisdictions are plagued by inadequate institutions or behavioural traffic rules, which do not promote flourishing lives for affected parties. As marketers facilitate these exchanges, there is a temptation to take a limited view of one's responsibilities for possible adverse consequences of these exchanges. A primitive approach to responsibility would be an individual cost/benefit analysis of the sticks and carrots involved in the transaction and a move as close to the minimum requirement as possible. A more mature marketer may consider her own culture's conve…
The role of the brand in driving online loyalty for multichannel retailers
2015
Multichannel retailers offer shoppers the possibility to cross channels to complete their shopping process. Multichannel retailers, unlike pure online sellers, offer shoppers multiple contact points to experience the brand. Also, multichannel retailers can leverage the trust and attachment to their brands that has been built with their offline presence to drive customers to buy online. Our paper explores the role of the customer relationship with the brand, with variables such as brand trust, brand attachment and length of brand relationship, as drivers of loyal behaviours towards the online channel. We compare the impact of these variables with those of the technology acceptance model. Mul…
Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers
2015
Guided by the work of Samiee (1993. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs abou…
Networking and knowledge creation: Social capital and collaborative innovation in responding to the COVID-19 crisis
2022
This study empirically explores the role of social capital in creating collaborative innovation and collective intelligence and maintaining organizational sustainability in the unprecedented COVID-19 crisis. Data were collected from a sample of 289 managers, directors and heads of departments of top 50 manufacturing firms in Jordan and analyzed using Smart-PLS-SEM. The results indicate that social capital significantly impacts collaborative innovation, collective intelligence and organization sustainability during the COVID-19 crisis. They also reveal that collective intelligence significantly impacts collaborative innovation and organization sustainability. This study enriches the literatu…
Perspectivas teóricas usadas para el estudio de la responsabilidad social empresarial: una clasificación con base en su racionalidad1
2011
ResumenMediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero, identificar, revisar y sintetizar las teorías empleadas en la literatura para el estudio de la Responsabilidad Social Empresarial (RSE), exponiendo tanto sus preceptos fundamentales como las principales críticas a que se han visto sujetas. Segundo, se pretende establecer una clasificación de dichas teorías de la RSE basada en dos criterios: (i) la racionalidad predominante que subyace a cada una de ellas y (ii) la concepción del rol de la institución empresarial en la sociedad que defienden. Esta clasificación es una herramien…
Mecanismos de coordinación estructural, no estructural e informal: Propuesta y validación de escalas de medida
2008
RESUMENEl presente trabajo tiene como objetivo diseñar y validar escalas para medir diversos mecanismos de coordinación estructural, no estructural e informal. Los primeros están vinculados a puestos u órganos específicos, y nos referimos al diseño de redes, equipos de proyecto y desarrollo, y equipos de trabajo. Los mecanismos de coordinación no estructural sirven de complemento a los anteriores. En este grupo se encuentran la normalización de procesos de trabajo, de habilidades y de resultados. Por último, los mecanismos de carácter informal son el esfuerzo de socialización y la adaptación mutua. Tras la generación de una batería de 43 ítems, se han comprobado sus propiedades psicométrica…