Search results for "Edge"
showing 10 items of 3866 documents
DIGITAL MARKETING PERFORMANCE EVALUATION METHODS
2018
The share of digital marketing from total marketing spending is increasing fast year by year. Still the majority of companies admit that they are missing clear methods on how to evaluate (positive/negative) effects obtained using digital marketing. As this field of digital marketing is relatively new, there are no firm and widely recognized measurement methods resulting in marketing specialists being confused by an overwhelming amount and variety of different digital marketing metrics and large amounts of data. Therefore, the aim of this paper is to list the existing methods which could help marketers to evaluate their digital marketing campaign effectiveness and to discuss these methods’ e…
A Study into the Integration of ICT into a Business Management Course: Challenges and Achievements
2012
Nowadays, the Information and Communications Technologies (ICT) play an increasingly important role in education. Indeed, ICT are considered as very useful pedagogic tools, and multimedia resources are constantly being created, updated and shared by university members worldwide. This paper deals with a case of study exploring the way in which the integration of ICT impacts learning in the context of a business management course at the Universitat de València (UV), in Spain. The results of the study point out the need for academic staff and students to acquire the appropriate knowledge and to develop the skills required for an efficient and effective use of ICT in higher education. Keywords:…
Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador
2020
Resumen El objetivo de este trabajo fue analizar la incidencia del desarrollo sostenible sobre la cadena de efectos: valor percibido - capital de marca - lealtad. Para ello, se propone un modelo teórico de relaciones que se contrasta a partir de una muestra de 317 clientes de hiper mercados en Ecuador. Los resultados, aplicando una metodología exploratoria y confirmatoria, combinada con regresión por mínimos cuadrados parciales, mostraron que tanto las acciones de desarrollo sostenible como el valor percibido son pilares maestros sobre los que se puede apoyar la estrategia minorista. Ambas se muestran como variables clave por su naturaleza, en cuanto son multidimensio nales, y por su alcanc…
Co-creation for Digitalization: A Study of Co-creation in Norwegian Business Clusters
2020
Part 2: Fourth Industrial Revolution; International audience; There is a growing emphasis on digitalization in research and business practice. The rapid progress in digital technologies compel firms to innovate and transform their businesses. One way to improve the capacity to innovate and transform is to cooperate with others. However, there is a general lack of research on how co-creation among businesses can facilitate digitalization. This qualitative study explores how co-creation among businesses can stimulate and facilitate digitalization.We have investigated co-creation activities involving companies in business clusters. This paper reports from a study of three business clusters in …
From Organization Business Model to Information System: One Approach and Lessons Learned
2011
The system ISTechnology and lessons learned of its use in the business modeling and development of information systems are analyzed in the paper. The system consists of the meta-model and applications. The meta-model enables to define a platform independent business model of the organization. The applications provide the definition and interpretation of the business model. Interpretation of the business model provides functionality of the information system in the selected platform. The lessons learned confirm that the development and maintenance cost of information systems can be significantly reduced by use of the ISTechnology.
ERP and Organizational Misfits: An ERP Customization Journey
2016
Abstract Enterprise resource planning (ERP) projects are complex and resource demanding. Some ERP projects fail due to what is called ‘misfit’ between the adopting organization's business requirements and the ERP's functionalities. Existing literature has studied how ERP systems match to different organizations and have argued that there always exists a gap between the business rules embedded in the system, and the practices and processes that exist in organizations. Thus, tailoring might be an important procedure during ERP implementations, in which the ERP customization takes place in order to ensure the compliance with the organizations’ critical business processes and requirements. Via …
Preserved knowledge maps of countries: Implications for the organisation of semantic memory
2004
We describe two patients with selectively preserved knowledge of the category of countries. Following a series of cerebra infarcts, patient DB presented with severe perceptual impairment, including dense apperceptive agnosia, prosopagnosia, an topographical agnosia. Despite these deficits, he could effortlessly name countries from their outline maps. Patient WH, who suffered from semantic dementia, had severe naming and comprehension difficulties, with extremely sparse residual semantic knowledge. Remarkably, the category of countries was preserved. First, we argue that, for both patients, this category preservation occurs at a semantic level. Second, we discuss our findings in the context …
Tensile behaviour of anti-symmetric CFRP composite
2011
Abstract This paper addresses the response of a 17-ply anti-symmetric carbon/epoxy composite subjected to uniaxial tensile loading. Hashin ply damage model is adopted to describe the damage behaviour of the plies, whereas damage initiation and progression of the interfaces are characterised by mixed-mode cohesive damage model. Force-displacement curves obtained numerically and experimentally show good agreement. Results show that all laminae and interfaces experience the damage except laminae with 0o fibre. In addition, damage is concentrated at the tab and central regions of the tensile specimen. Edge delamination is observed in all interfaces.
Gaining or losing PhDs: What are the effects on firms' linkages with universities?
2023
PhD graduates can help companies transfer knowledge from universities to firms. Scholars have analysed the determinants of PhD recruitment by firms and its effects on their innovation activities. However, little is known about what happens when a firm loses employees with PhDs. The aim of this paper is to compare the effects on the relationships of firms with universities when these firms lose PhDs versus when they hire PhDs to work in R&D. These effects may be symmetrical or non-symmetrical depending on the abilities of firms to retain the connections and knowledge acquired by hiring PhDs. We consider four types of relationships: collaboration with universities, universities as a source of…
Vēstures un angļu valodas integrēta apguve 9.klasē
2019
Globalizācija ir daļa no mūsu dzīves mūsdienas un tās nozīme tikai palielinās. Satura un valodas integrēta apguve ir plaši atzīta ne tikai Eiropā, bet arī visa pasaulē jau no 1990-tajiem gadiem. Satura un valodas integrēta apguve ir ļoti populāra, jo skolēniem arvien vairāk nepieciešama angļu valoda, lai turpinātu savas studijas. Viņiem niepieciešamas angļu valodas zināšanas akadēmiskā akademiskā līmeni, lai sekmīgi turpinātu studijas un saprast dažādus jēdzienus, ko lieto viņu izvēlētajā priekšmetā. Jēdzienus neapgūst angļu valodas stundās. Satura un valodas integrēta apguve nozīmē aktīvu starppriekšmetu saikni. Skolēni mācās angļu valodu ne tikai angļu valodas stundās, bet viņi izmanto an…