Search results for "Elaboration"
showing 10 items of 45 documents
Cherish your loved ones – the role of the feeling of care and security in advertising
2014
Advertising practice makes use of emotional cues and addresses consumers' rising desire for social connection. Research has investigated emotions within advertising, but mainly focused on negative or positive emotions. Traditional academic approaches to the analysis of persuasion according to the elaboration likelihood model (ELM) tend to emphasize central processing and thus rational advertising cues. Moreover, the role of motivation within the ELM is underspecified. We introduce the Zurich Model of Social Motivation to the regulation of social distance and investigate the specific feeling of care and security. This feeling may serve as motivational component and emerge as persuasion instr…
The role of social trust in reward crowdfunding campaigns’ design and success
2021
AbstractTrust is critical for successful participation in online marketplaces. In crowdfunding, fundraisers seek to win the trust of potential supporters towards contributing to their projects despite risks of non-delivery or deviations from campaign promises. This study explores how cultural differences in social trust proclivities influence reward crowdfunding campaign design and success. Specifically, we analyze data about 700 campaigns from a relatively high social trust society (HTS) – Finland, and 700 campaigns from a relatively low social trust society (LTS) – Poland. We find that sharing campaign information via social media is positively associated with campaign success in both con…
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Advancing value-based selling research in B2B markets : A theoretical toolbox and research agenda
2023
Value-based selling (VBS) has become an increasingly important selling practice in contemporary business-to-business (B2B) markets, but currently most VBS studies are limited to exploratory and descriptive case studies. Therefore, the purpose of this paper is to develop a theoretical toolbox that provides a foundation for more theory-driven research on VBS and thereby advances both the theoretical and managerial understanding of VBS. Specifically, we consider equity theory, framing theory, mental accounting, social exchange theory, signaling theory, agency theory, game theory, and institutional theory in terms of their implications for VBS. We provide a brief overview of each theory and its…
Design of a multifunctionalizable BODIPY platform for the facile elaboration of a large series of gold(i)-based optical theranostics.
2018
A simple trifunctional BODIPY platform was designed. The high potential of this platform was validated via the elaboration of twelve optical theranostics. More specifically, we reported on the synthesis, the characterization, the photophysical properties, and the evaluation of the hydrophilicity properties of the different BODIPY derivatives, as well as a theoretical rationalization of the intriguing chemical behavior of some of them. The antiproliferative evaluation and confocal imaging of the different compounds in three human and murine cancer cell lines were performed and analysed, along with the measurement of gold(I) uptake in one cancer cell line via ICP-MS.
Instructors' Competence for Enhancing Quality of In-House Training in Maritime Education
2015
<p class="IATED-Affiliation">Improving instructors’ competence will enhance quality of maritime in-house training (IHT). The research question of this study was: what are the main features of a competent IHT instructor? A mixed-method study using interviews and a questionnaire was conducted among three groups of respondents: 1) safety managers, vetting and technical managers; 2) IHT instructors, and 3) seafarers (including masters, chief engineers, officers and ratings). Professionals of the field were involved in interpretation of results and in elaboration of the recommendations for enhancing quality of IHT.</p><p class="normal"> </p>
User participation in knowledge update of expert systems
1997
Abstract Applying the Elaboration Likelihood Model (ELM) of persuasion we conducted an experiment to examine the effect of participation of users in the design process on their acceptance of system recommendations and revision of their original decisions. Results of our study indicate that two different types of information processing occur when subjects are reviewing the expert system recommendations. 1. (i) For users who have a high perceived level of participation in updating the knowledge of the ES, ambiguity of the decision setting is the primary determinant affecting acceptance of the recommendation from the ES. 2. (ii) For users who have a low perceived level of participation in upda…
Analytical procedure elaboration of total flavonoid content determination and antimicrobial activity of bee bread extracts
2019
Sixteen ethanolic extracts were obtained from seven different bee bread samples. The total flavonoid content in the extracts was determined by aluminium-chloride method and was in the range of 8.3 mg/L ± 6.24% to 195.3 mg/L ± 1.35% and 28.8 mg/L ± 19.33% to 603.3 mg/L ± 4.64% with reference to quercetin and rutin, respectively. The relative standard deviations (RSD) for parallel measurements for the calibration curves of quercetin dehydrate and rutin trihydrate were in the range of 0.51% to 9.39% and 5.02% to 19.91%, respectively. The RSD for parallel measurements for the extracts with reference to quercetin dihydrate and rutin trihydrate were in the range of 0.23% to 11.64% and 4.64% to 19…
Review of RGB photoelasticity
2015
Abstract Automatic methods of photoelasticity have had a significant progress with the development of automatic acquisition and image processing methods. This article concerns RGB photoelasticity, which allows the determination of the photoelastic retardation using, usually, a single acquisition of the isochromatic fringes in white light by a colour camera. In particular, the article presents an overview of the main characteristics of RGB photoelasticity that is influence of the quarter-wave plate error, number of acquisitions, type of light source, determination of low and high fringe orders, methods for searching the retardation, scanning procedures, calibration on a material different fr…
Conditions de la légalité de l'élaboration d'un plan local d'urbanisme
2013
International audience