Search results for "Entertainment"

That German Stuff : Negotiating linguistic legitimacy in a foreign language classroom

2018

This qualitative case study of one German suburban high school classroom in the Midwestern United States examines how learners of German negotiate their linguistic legitimacy, which is defined as discursively constructed acceptance or validation for their language use. Specifically, it investigates how the students negotiated legitimacy for using their target language German in their classroom. Based on the premise that linguistic legitimacy is crucial for the maintenance and development of speakers’ languages, data was collected and analyzed from classroom recordings, semi-structured interviews, and participant observations. Findings revealed that, while English dominated the lessons as th…

Conscious Entertainment: Commitment in the Reggae Lyrics of Clinton Fearon and Protoje

2016

International audience; This article provides an analysis of the lyrics of Clinton Fearon and Protoje, two major figures of contemporary Jamaican popular music. They are consistently described as committed singers/songwriters and proficient lyricists in a context where reggae music and culture are seen as falling into the excesses of violence and “slackness.” A study of commitment in their respective last two albums will show that despite some contradictions, conscious reggae is still alive today.

Exploring translation strategies in video game localization

2012

This paper addresses the issue of video game localisation focusing on the different strategies to be used from the point of view of Translation Studies. More precisely, the article explores the possible relation between the translation approaches used in the field and the different genres or textual typologies of video games. As the narrative techniques and the story lines of video games have become more complex and well-developed, the adaptation of games entails a serious challenge for translators. Video games have evolved into multimodal and multidimensional products and new approaches and insights are required when studying the adaptation of games into different cultures. Electronic ente…

Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology

2012

PurposeThe purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies.Design/methodology/approachTo bring out the symbolic dimensions specific to these cultural sites, the methodology used is based on the analysis of photographic media.FindingsThe analysis reveals four main symbolic dimensions structuring these hybrid cultural offers: spectacularization, immersive character, ritualized character, and very intense merchandizing of the experience.Research limitations/implicationsThis analysis allows us to update a hybrid, complex and re‐sized form of cultural experience that goes beyond t…

Key factors of teenagers' mobile advertising acceptance

2013

PurposeThe purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance.Design/methodology/approachA proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling.FindingsFindings show that entertainment, irritation and usefulness are key drivers of teenagers' attitude toward mobile advertising. Moreover, perceived usefulness reduces irritation. The a…

Branded Entertainment

2017

Branded entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred (Moore, 2006). This hybrid message develops in an increasingly convergent environment in which editorial content and advertising content are blended (Shrum, 2004). This indirect approach to deliver brand messages is gaining momentum as a marketing communications tool to engage consumers with brand messages in a non-interruptive and entertainment context. By using branded films, advergames, and other advertainment-type genres, advertisers aim to enhance consumers´ brand perceptions, brand awareness, brand recall, and brand recogn…

Marketing de l'Art et de la Culture

2009

2e édition; International audience; Les organisations culturelles modernes ont besoin d'une démarche et d'outils marketing rigoureux adaptés à leurs spécificités. Cet ouvrage de référence poursuit un double objectif : éclairer le lecteur sur les caractéristiques du secteur et définir les enjeux stratégiques et outils opérationnels du marketing dans les principaux domaines des arts et de la culture (spectacle vivant, patrimoine, industries culturelles). Dans le secteur des arts et de la culture le marketing souffre d'un fort déficit d'image. Pourtant qu'il s'agisse de lancer des projets, de nouer des relations avec des partenaires, d'attirer et de fidéliser des publics, de démocratiser l'acc…

Mood Management Theory

2016

The transnational migration of mindfulness: a call for reflective pause in sport and exercise psychology

2021

Abstract Objectives Research on transnational migration has flourished in recent years, but the transnational movement of ideas, practices, and cultural norms, especially within the sport and exercise psychology community, has received scant attention. We explored the transnational migration of mindfulness to understand how the concept has been culturally adapted to fit the mainstream sport and exercise psychology research and practice. Method Sport-based mindfulness interventions, journal articles in Psychology of Sport and Exercise in 2008–2020, and sessions of the FEPSAC 2019 Congress were examined to reflect on the current positionality of mindfulness within sport and exercise psycholog…

A DYNAMIC PERSPECTIVE ON THE MINOR’S RIGHT TO SELF DETERMINATION: THE LESSON FROM THE CONVENTION ON THE RIGHTS OF THE CHILD (CRC) AND SOME PRACTICAL …

2019

This article aims to investigate the legal status of the minor with particular reference to the profiles of autonomy and determination. Specifically, it analyses the most significant provisions of the Convention on the Rights of the Child (hereinafter CRC) regarding the participation and the role of the minor in the society and the recognition - in terms of legally binding decisions related to his/her life - of his/her decision-taking powers.