Search results for "Ewing"
showing 10 items of 270 documents
Smartphone Usage Among Millennial in Finland and Implications for Marketing Segmentation Strategies: Lessons for Nigeria
2018
The study examines smart phone usage by millennials based on different criteria of operating system, Wi-Fi, text messaging, internet surfing and social media. The study used quantitative methodology and data were gathered with online questionnaires with 391 young smartphone users in Finland. The Millennial were clustered into five levels. The results reveal the prominent status of profiling in a developed market and how marketers in emerging markets can apply segmentation and targeting strategies using instant messaging, text messages, email, mobile app, gamification and social media based on the profile of each segment. Nigerian policy makers should adopt a framework to make smartphone aff…
How do brand personality, identification, and relationship length drive loyalty in sports?
2016
Purpose – The purpose of this paper is to extend brand identification theory to the sports team context by testing the direct and indirect effects of a sports team’s personality, sports fans’ identification with the team, and the effect of the length of fans’ relationship with a team on their loyalty to it. Design/methodology/approach – The authors conducted a quantitative study among ice hockey fans of one Finnish hockey team before play-off games. Data came from an online questionnaire generating 1,166 responses. Findings – The authors find that: first, identification with a team mediates the effects of brand personality on attitudinal loyalty and behavioral loyalty; second, brand person…
Learning by Viewing: cartoons as foreign language learning material for children‐‐a case study
1994
(1994). Learning by Viewing: cartoons as foreign language learning material for children‐‐a case study. Journal of Educational Television: Vol. 20, No. 2, pp. 93-109.
Educación familiar y mediación televisiva
2010
This article try to deal with the complex influence of television viewing in the process of socialization of children and adolescents, focusing our attention on the importance of the family as the mediator-educator agency of particular relevance. Once analyzed the basic theoretical assumptions, we deepened in reality under study by providing data about how the studied population lives television and what extent parental mediation influences and affects the process. The article concludes with some reflections and pedagogical suggestions which trying to help to the optimization of the educational reality.
Canopy Architecture Appraisal by Fractal Dimension of 'Flordastar' Peach Trees Grafted onto Different Rootstocks
2007
The objective of this research was to evaluate the modification of canopy architecture of ''Flordastar'' peach (Prunus persica L. Batsch) grafted onto rootstocks with different vigour, by the use of fractal dimension (D). The hypothesis was that different vigour rootstocks are able to modify the complexity of the branching pattern and that this effect can be assessed by a geometric parameter such as the fractal dimension (D) of the 2D projection of tree branching structure. The observations were carried out in a four-year-old experimental orchard of cv. ''Flordastar'' peach trees grafted onto Ishtara, Barrier, GF677 and MrS 2/5 rootstocks. On digital pictures of leafless, dormant peach tree…
Una nuova acquisizione iconografica per la ricostruzione della tribuna di Antonello Gagini nella Cattedrale di Palermo
2022
La recente digitalizzazione di un dipinto di anonimo siciliano nelle collezioni del Museo de Historia di Madrid e il suo inserimento nei database del patrimonio culturale spagnolo ed europeo ha consentito di riportare all’attenzione della comunità scientifica un’importante raffigurazione pittorica della tribuna di Antonello Gagini nella Cattedrale di Palermo. Dopo avere ripercorso le principali fonti documentarie ed iconografiche relative alla tribuna, viene qui presentata l’opera oggi a Madrid, che fornisce un prezioso riscontro alle fonti fin qui note.
Significance of the remotely sensed thermal infrared measurements obtained over a citrus orchard
1990
Abstract In this work we have developed a theoretical model that helps the interpretation of the remotely sensed thermal infrared measurements carried out over citrus orchards. A detailed analysis of the different factors which take part in the definition of the effective emissivity and temperature (observation height, viewing angle, type of soil, dimensions and separation between orange trees) is made. The model was validated under vertical observation in a citrus orchard during seven nights. In this situation we have determined that the model performs to an accuracy of about 1%.
22. Administering Face-To-Face Structured Questionnaires In Tourism Research
2018
Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
Public acceptance of semi-automated truck platoon driving. A comparison between Germany and California
2020
Abstract Platooning technology aims at achieving fuel savings by reducing the distance between two or more electronically coupled vehicles. This technology has recently been tested on public highways with heavy trucks in Germany and California. The objective of this study is to assess the level of acceptance among other road users as well as influencing factors of acceptance. An online questionnaire was administered in Germany and California with a total of N = 536 participants. They received information about truck platoon driving (level-1 and level-2 automation) and answered questions about their attitudes towards the technology as well as their behavioral intention to cooperate with the …
Non-conventional yeasts from fermented honey by-products: Focus on Hanseniaspora uvarum strains for craft beer production
2021
The increasing interest in novel beer productions focused on non-Saccharomyces yeasts in order to pursue their potential in generating groundbreaking sensory profiles. Traditional fermented beverages represent an important source of yeast strains which could express interesting features during brewing. A total of 404 yeasts were isolated from fermented honey by-products and identified as Saccharomyces cerevisiae, Wickerhamomyces anomalus, Zygosaccharomyces bailii, Zygosaccharomyces rouxii and Hanseniaspora uvarum. Five H. uvarum strains were screened for their brewing capability. Interestingly, Hanseniaspora uvarum strains showed growth in presence of ethanol and hop and a more rapid growth…