Search results for "Experience"

How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store

2023

In this qualitative study, we investigate how customers perceive QR codes enhancing their customer experience (CX) in the brick-and-mortar (B&M) store environment. Introducing QR codes to B&M stores is a part of the larger phenomenon of retailers creating omnichannel CXs by utilizing digital and cyber-physical elements in B&M stores. To collect data from real customers’ CXs, we displayed QR codes in a Finnish fashion brand’s B&M store and interviewed customers who had authentically visited the store. The QR codes displayed in the store were linked to a product information page on the brand’s online store, a brand ambassador’s Instagram posts, and an online survey. The data consist of 15 ind…

The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland

2023

Although omnichannel retailing has emerged as a popular research topic in academic research, there are still gaps in our understanding of this phenomenon. One such gap concerns omnichannel customer experience and particularly the cross-channel or spillover effects of how customer experience in one channel may affect customer behaviour not only in that specific channel but also in the other channels of the same retailer. In this study, we aim to address this gap by examining how customer experience in the offline channel affects customer behaviour in both the offline and the online channel, more specifically how in-store customer experience affects both brick-and-mortar store and online stor…

Kohti sensitiivistä musiikin opettamista : ammattitaidon ja opettajuuden rakentumisen polkuja

2012

Veedors, marquejadors, maestros : el valor de la experiencia en la carpintería medieval. El ejemplo valenciano

2014

En la carpintería medieval valenciana, la experiencia y la destreza eran dos nociones complementarias de la idea más amplia de pericia. La apreciación de este valor añadido hacía del experto una fi gura imprescindible en la corporación de ofi cios, a través de los diversos encargos de control e inspección arbitrados por los estatutos para asegurar la calidad en la factura y en la enseñanza desarrollada por cada maestro, así como en los exámenes de magisterio. El experto también estaba presente en las tasaciones periciales, en las que su juicio servía para certifi car la aptitud de la obra realizada por un colega o incluso valorar su intervención. En este artículo examinaremos la noción de e…

Graffiti as a Palimpsest

2018

Graffiti can be viewed as stories about embodied identities of the self and others which can be shared in intersubjective discourse, visual communication of varying content and motives, and utilizing specific technology and mediums. Graffiti’s palimpestuous nature, in its physical and symbolic forms of layering information, is present in production and perceiving graffiti. A creator and a reader of graffiti are both palimpsesting the work, acting as narrators of their own mental sheets. The concept of graffiti as a palimpsest can be exemplified for example in graffiti art where the interpretation of a work of art depends on the properties of the work, the perceiver and the social and instit…

Nuorten koettu terveys kyselyaineistojen ja ryhmähaastattelujen valossa

2000

User psychology of emotional user experience

2015

The cumulative effect of positive and negative feedback on emotional experience

2021

The cumulative effect of positive or negative feedback on subsequent emotional experiences remains unclear. Elucidating this effect could help individuals to better understand and accept the change in emotional experience, irrespective of when they or others receive consecutive positive or negative feedback. This study aimed to examine this effect on 37 participants using self-reported pleasantness and event-related potential data as indicators. After completing each trial, the participants received predetermined false feedback; they were then assessed on a nine-point pleasantness scale. There were 12 false feedback conditions categorized into three valence types. The positive type consiste…

Kokemuksia erityisestä sisaruudesta

2019

Aikuisten S2-oppijoiden kielenoppimisen kokemuksia selkomukautetun kaunokirjallisuuden parissa

2020

Artikkeli käsittelee oppimisen kokemuksia selkomukautetun kaunokirjallisuuden parissa kotoutumiskoulutuksen lukupiirissä. Aineistona ovat lukupiirien 24 osallistujan haastattelut. Haastattelut on tehty osallistujien toisella kielellä tai lingua franca -englannilla, ja niitä lähestytään fenomenologista ajattelutapaa hyödyntäen kertomuksina oppimisen kokemuksista. Kokemukset vaihtelevat yksilöllisesti, ja tärkeimmiksi merkityskokonaisuuksiksi nousevat sanat, kielen rakenteet ja kielenkäyttö. Kokemusten yksilöllisyyttä voidaan selittää sosiokulttuurisesta teoriasta käsin: vaikka selkomukautettu kaunokirjallisuus tarjoaa lukijalleen runsaasti kielellisiä affordansseja, tarjoumia, kukin lukija t…