Search results for "GAGE"
showing 10 items of 845 documents
Introduction au dossier Alimentation et médias
2020
Comme fait social total, l’alimentation constitue un objet d’études à la confluence de multiples sciences humaines et sociales, non coupées de sciences expérimentales comme les sciences du goût et de la nutrition. En prolongeant le trait, certains voient dans l’alimentation un «fait total de la société de communication planétaire» (Rasse et Debos), avec un regard anthropologique sur les formes de communication impliquées. Et s’il fallait se donner plus de charges et de responsabilités, au moment d’attaquer notre dossier sur l’alimentation, il ne serait pas moins essentiel de reconnaître combien elle touche au vivant, dans sa dimension biologique d’échange avec la nature et l’environnement d…
Alimentation et médias
2020
Through a wide variety of professions and personalities, food and gastronomy professionals are making their voices heard in the media. More than ever, they must respond to communication issues and put words to their practices, with the conviction that eating is a political, social and ethical act. Behind the media leaders, many actors are asserting their strategic positions and displaying a respectful awareness of people and the environment in order to live and think our food. How to define this commitment, under which horizon of values, which expressive and concrete forms. The notion of commitment is situated within an ecosystem of food life forms, with their social, economic, cultural and…
Consumer engagement and behavioral intention toward continuous use of innovative mobile banking applications - A case study of Finland
2016
This study tests the effects of users’ self-congruence and personal innovativeness on consumer engagement in the context of mobile banking (m-banking) and mobile payment (m-payment) applications. In addition, it examines the effects of engagement and perceived risk on continuous usage intention. We test our hypotheses with two convenience samples of users of m-banking and m-payment applications (total N=1516) using partial least squares structural equation modeling. The results show that a) selfcongruence positively influences all three types of consumer engagement, b) personal innovativeness has a small effect on cognitive processing and affection, c) affection and activation have a positi…
Rendere sensibile, rendere visibile. Le pratiche artistiche tra confini territoriali e disciplinari
2017
Ripensare oggi un futuro per le aree interne significa in primo luogo decostruire l’idea di perifericità e di marginalità cui esse hanno rimandato per un lungo periodo (Decandia, 2016). Una decostuzione che si compie adottando un nuovo sguardo, un ripensamento creativo e generativo dei territori in cui linguaggi sensibili e razionalità estetiche agiscono come dispositivi di trasformazione. Molte di queste aree sono oggi l’incubazione di un rigoglioso sottobosco in azione, terreni in cui pratiche artistiche e culturali agiscono facendo della perifericità il fulcro della sperimentazione. Attraverso l’arte contemporanea queste pratiche incidono nei territori innescando dei processi critici di …
Perceived Coach-Created Motivational Climates as Predictors of Athletes' Goal Reengagement: The Mediational Role of Goal Motives.
2021
Athletes have to face several challenges during the sport season, and one of them could involve dealing with unattainable goals. In these situations, being able to reengage in other goals as a form of goal adjustment and in response to contextual demands is adaptive. According to previous literature, some aspects of the athletes’ social context, such as coach-created motivational climates, could encourage more adaptive responses in athletes, and so it is possible that these climates would also promote athletes’ goal regulation and goal reengagement. The purpose of this study was twofold: to analyze whether athletes’ perception of empowering and disempowering climates were related to their g…
Engagement by lamination of autopoietic concentric interaction systems in games : a study of football and Pokémon GO
2018
The aim of this paper is to rethink games and game design within the theory of self-producing interaction systems. With this research, I seek to identify several dynamics of play and engagement elicited by games that, by extension, can serve as game design parameters. The research is oriented toward an analysis of football (soccer) and Pokémon GO within the context of Niklas Luhmann’s (2002/2012) theoretical framework of autopoiesis (i.e., self-producing interaction systems). The theoretical discussion of play situations in the two games reveals five concentric interaction systems through which games motivate play and engagement. These game dynamics are continuing simultaneous communication…
« Traduction verte »: le langage des tranchées et l’argot dans le roman graphique
2021
The translation of slang is a thorny issue for any translator. First, we define the object of study, the classic slang and the language of the trenches, to clarify the choice that pushes the authors of comics and graphic novels to privilege this language. We then discuss, on the one hand, the difficulties of translating this lexicon into Italian and, on the other hand, the possible translational strategies to be able to align, as faithfully as possible, with the style of the original text without transforming it; to do this, we have taken into consideration Tardi and Verney’s graphic novel Putain de guerre, Seif Eddine Nechi’s comic De plomb et de sang and Bagères and François’s graphic nov…
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
2019
The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a m...
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
2015
Customer engagement is a relatively new area in the marketing literature and academic research has only shortly studied the nature of customer engagement. Despite the slight research numerous work have recognized the growing attention of customer brand engagement and consequently Marketing Science Institute has listed it as one of its key research priorities. Another important research interest which highly affects to customers satisfaction and loyalty, is brand experience. The indirect effect of brand experience to the relationships between customer brand engagement and its consequences are insufficiently examined and therefore in this study brand experience is used as a moderator factor. …
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
2016
Customers´ paths to purchase are constantly developing due to digitalization. Online channels enable customers to guide their own decision processes more than ever. When understanding the complex buying journeys, companies can gain competitive advantage. Another current and interesting phenomena in the field of marketing lies in a fairly new concept called customer brand engagement (CBE). The nature of CBE has been studied to some extent, but further research is needed, especially on fluctuation, since most research focuses on observing CBE levels during a specific context and time. The aim of this research is to create insight into the customer decision-making process and CBE. The focus is…