Search results for "GPR"

showing 10 items of 1092 documents

Innovation and entrepreneurship in knowledge industries

2013

Abstract This paper summarizes the best papers of the Global Innovation and Knowledge Academy (GIKA) conference, which took place in July 2012 in Valencia, Spain. The Journal of Business Research hereby publishes a special issue entitled Innovation and entrepreneurship in knowledge industries. This special issue includes 22 papers and the editorial. All of them went through double-blind reviews and revisions. These papers contribute to various perspectives of innovation and entrepreneurship in different countries. Innovation is considered a specific instrument of entrepreneurship. The papers in this special issue cover a variety of topics in the area of innovation and entrepreneurship.

MarketingEntrepreneurshipComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industryPolitical scienceBusiness ResearchComputingMilieux_COMPUTERSANDSOCIETYPublic relationsbusinessManagementOpen innovationVariety (cybernetics)Journal of Business Research
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Beyond path dependence: Explorative orientation, slack resources, and managerial intentionality to internationalize in SMEs

2015

Abstract Managerial intentionality plays an important role in a firm's selection of its internationalization path. In relation to small and medium sized enterprises (SMEs), most studies focus on the individual traits that foster managerial intentionality without considering organizational-level antecedents. This study seeks to address this gap by focusing on two organizational antecedents: the firm's exploration and exploitation orientations, and its slack resources. The firm's orientations affect the application of different learning processes, including knowledge acquisition, information interpretation, and knowledge diffusion, and they shape the subjective norms prevalent in the organiza…

MarketingKnowledge managementComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industryAffect (psychology)Knowledge acquisitionManagementInternationalizationOrientation (mental)IntentionalityInformation interpretationSelection (linguistics)Business and International ManagementbusinessFinancePath dependenceInternational Business Review
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Organizational design as a learning enabler: A fuzzy-set approach

2016

Abstract In the literature on organizational learning, very few empirical studies attempt to show how organizational design can enable or hinder learning in organizations. This study uses a fuzzy-set technique (fuzzy-set qualitative comparative analysis: fsQCA) as an initial approach to analyzing different design variables and how they affect organizational learning. The results prove that the mechanical structures are suitable for organizational learning, especially in large companies. Furthermore, qualified workers should have autonomy to learn.

MarketingKnowledge managementComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industryComputer scienceOrganizational studiesOrganizational engineering05 social sciencesOrganizational commitmentOrganizational performanceManagementOrganization development0502 economics and businessOrganizational learning050211 marketingOrganizational effectivenessbusinessOrganizational behavior and human resources050203 business & managementJournal of Business Research
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Employee tenure and staff performance: The case of a social enterprise

2022

Abstract The literature on social enterprises has largely examined tradeoffs at the organizational level. In this study, we examine tradeoffs at the employee level. By analyzing the case of an Ecuadorian microfinance institution, we show that the tenure of social enterprise employees affects individual social and financial performance differently: the relationship between tenure and social performance is positive, whereas the relationship between tenure and financial performance is an inverted U-shape. Furthermore, our results suggest that social enterprise employees with the longest tenure are the least inclined to experience tradeoff tensions.

MarketingMicrofinanceFinancial performanceComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industrymedia_common.quotation_subjectAccountinglaw.inventionlawInstitutionCorporate social responsibilityBusinessSocial enterpriseOrganizational levelmedia_commonJournal of Business Research
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Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies

2015

Social media provide numerous possibilities for consumers and other stakeholders to voice their complaints about organizations in public. While this can damage the reputation of an organization, effectively handling complaints also bears considerable opportunities to win back complainants and to win over observers of the interaction. This study analyzes how large companies handle complaints on their Facebook and Twitter pages. Results reveal that the companies are not fully embracing the opportunities of social media to demonstrate their willingness to interact with and assist their stakeholders. Organizational responsiveness is only moderate, and companies often try to divert complainants …

MarketingOrganizational Behavior and Human Resource ManagementPlaintiffComputingMilieux_THECOMPUTINGPROFESSIONSocial networkbusiness.industryCommunicationmedia_common.quotation_subjectPublic relationsAction (philosophy)Response strategyContent analysisComplaintSocial mediabusinessPsychologyReputationmedia_commonPublic Relations Review
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An alternative view of relationship marketing: a framework for ethical analysis

1996

At present, a continuing widespread debate on the moral nature of business is widely recognized. However, it seems that the ethical evaluation of business practices is not very common in the area of relationship marketing. Analyses relationship marketing from the viewpoint of ethical theories. The theories applied are deontology, utilitarianism, virtue ethics, and emotivism. Reviews and analyses studies on relationship marketing issues in order to construct a framework for the ethical analysis of relationship marketing principles. Finally presents a framework for ethical analysis in the form of a constructive solution. Includes a model or code of business ethics for relationship marketers. …

MarketingReturn on marketing investmentComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industryPublic relationsQuantitative marketing researchMarketing mixMarketing sciencePublic Sector MarketingMarketing managementSociologyMarketingbusinessMarketing researchRelationship marketingEuropean Journal of Marketing
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2020

Abstract This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the super…

MarketingService (business)Consumption (economics)ComputingMilieux_THECOMPUTINGPROFESSION05 social sciencesContrast (statistics)Mobile musicContext (language use)0502 economics and businessSurvey data collection050211 marketingContinuanceExplanatory powerPsychologySocial psychology050203 business & managementJournal of Retailing and Consumer Services
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Quality of consulting services and consulting fees

2015

Abstract This study explores whether consulting service clients' degree of satisfaction can explain differences in consulting service fees to the same clients. By monitoring factors having a relationship with consulting fees as well as consulting service quality attributes, this study notes that client satisfaction with consulting team positively and strongly affects consulting fees. A dimension of consulting client satisfaction, which is not a consulting service quality attribute, is the factor that better explains consulting service pricing. This satisfaction dimension may allow consultants to charge higher fees through higher leverage while setting prices during contracting process. Clie…

MarketingService qualityLeverage (finance)ComputingMilieux_THECOMPUTINGPROFESSIONService marketCustomer satisfactionBusinessMarketingComputingMilieux_MISCELLANEOUSJournal of Business Research
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The entrepreneurial process: The link between intentions and behavior

2020

Abstract Entrepreneurship has been widely studied in recent decades, and it has been linked to other research areas such as social psychology. Remarkable contributions have combined these fields to explore how to predict entrepreneurial intentions. Building on previous research on the factors that predict students' intentions to start a business, this study explores the link between intentions and behavior. The aim is to ascertain whether university students have genuine intentions to start a business and see themselves as capable of doing so. This study draws upon Ajzen’s theory of planned behavior to examine the role of students' and/or prospective entrepreneurs' skills and capabilities. …

MarketingSocial psychology (sociology)EntrepreneurshipComputingMilieux_THECOMPUTINGPROFESSIONResearch areas05 social sciencesTheory of planned behaviorEntrepreneurial processStructural equation modelingTest (assessment)0502 economics and business050211 marketingPsychologyLink (knot theory)Social psychology050203 business & managementJournal of Business Research
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Conflicting values of ethical consumption in diverse worlds - A cultural Approach

2013

This paper examines the plurality of ethical consumption and aims to illustrate how consumers cope with its complexity in the context of everyday food consumption. This study seeks to outline the tensions that consumers inevitably face when pursuing ethical choices and to shed light on the various ways in which they solve these tensions in the rhythms of everyday life. The research applies Boltanski and Thévenot's theory of orders of worth as an interpretive framework. The research data has been collected from Finnish online discussion forums in which consumers debate various aspects of ethical food consumption. The analysis indicates that the participants in the discussions recognize vario…

MarketingValue (ethics)Economics and EconometricsEthical food consumptionSociology and Political ScienceSocial PsychologyComputingMilieux_THECOMPUTINGPROFESSIONFood consumptionEnvironmental ethicsContext (language use)tensionarkielämävalueArts and Humanities (miscellaneous)Ethical consumptionCultural approachSociologyBusiness and International ManagementSocial scienceEveryday lifeta512
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