Search results for "GiST"

Aprendizaje organizativo, innovación y propensión exportadora

2012

  En la actualidad, cualquier empresa debe afrontar el cambio tecnológico, la competencia internacional y unos mercados cada vez más exigentes. La innovación de productos y la exportación siempre han sido considerados factores clave de la competitividad de la empresa, pero el actual entorno competitivo les está otorgando un protagonismo fundamental. Este trabajo tiene por objeto esclarecer las conexiones entre la innovación de productos y la exportación y, además, destacar el papel desempeñado por la capacidad de aprendizaje organizativo a la hora de fomentar la creatividad necesaria para desarrollar nuevos productos que resulten atractivos en los mercados locales e internacionales

LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS DEL PAPEL MODERADOR DE LAS TIC1 1Los autores agradecen al Ministerio de …

2009

RESUMENEste trabajo se centra en el estudio de las TIC aplicadas a la función logística en el ámbito de las relaciones entre empresas, y pretende profundizar en el análisis de cómo afecta la presencia de TIC en la clásica cadena de consecuencias: Calidad Servicio → Valor→ Satisfacción→ Lealtad. El análisis SEM es utilizado para contrastar las hipótesis de los vínculos propuestos en presencia de alto/bajo nivel de TIC. El análisis de fiabilidad y validez de las escalas empleadas da resultados satisfactorios, y nuestras conclusiones confirman dicha cadena de consecuencias y subrayan la incidencia de las TIC en la descripción de estas relaciones.ABSTRACTThis paper focuses on the study of the I…

Three decades of subsidiary exits: Parent firm financial performance and moderators

2020

Abstract This study aimed to find important constructs and relationships among models of subsidiary divestment during the period from 1989 to 2018 using correlation matrices of 80 studies, the selection of which was based on six criteria. It revealed eight important constructs, namely firm innovativeness, environmental factors in the target country, type of experience, organizational characteristics, investment strategy, parent firm financial performance, subsidiary divestment, and the moderating effects of advertising intensity and product diversification. Furthermore, it shed light on seven relationships that should be considered in future attempts to assess parent performance related to …

Branded Entertainment

2017

Branded entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred (Moore, 2006). This hybrid message develops in an increasingly convergent environment in which editorial content and advertising content are blended (Shrum, 2004). This indirect approach to deliver brand messages is gaining momentum as a marketing communications tool to engage consumers with brand messages in a non-interruptive and entertainment context. By using branded films, advergames, and other advertainment-type genres, advertisers aim to enhance consumers´ brand perceptions, brand awareness, brand recall, and brand recogn…

Product placement in video games: The effect of brand familiarity and repetition on consumers´ memory

2017

Product placement in video games is gaining momentum as a means to target audiences in an indirect and engaging way. This research uses a 2 (high repetition vs low repetition) x 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers’ memory for brands placed in video games. Results suggest that consumers recall better familiar than unfamiliar brands placed in the video game and repetition increases recall for familiar brands. Results also suggest an interaction effect of repetition on brand recognition for unfamiliar brands but not for familiar brands. Managerial implications, limitations, and future research…

Antecedents and consequences of logistics value: And empirical investigation in the Spanish market

2010

Abstract In business practice and the academic study of logistics, the incorporation of concepts such as quality followed by value has been truly revolutionary. In addition, the use of information and communication technologies (ICT) has substantially modified the way inter-company relationships are managed. This has meant that logistics is no longer considered a routine, merely operational activity but a strategic variable which is a deciding factor in achieving customer satisfaction. There are, however, still a large number of companies which continue to ignore the differentiating potential of logistics and consider it to be a routine activity. Our contribution comes within the framework …

« Les marques de registre (marques diastratiques et diaphasiques) dans les principaux dictionnaires bilingues ».

2010

Assessing Online Collaborative Problem Solving Among School Children in Finland : A Case Study Using ATC21S TM in a National Context

2018

Online collaborative problem-solving tasks were piloted in five Finnish schools participating in the Assessment and Teaching of Twenty-first Century Skills (ATC21STM) project. Process stream data from online tasks were captured from 480 Finnish students who explored dyad problem spaces. The log file data were explored to identify indicative behaviours of collaborative problem solving (CPS), which were coded into a series of dichotomous indicators. The Rasch simple logistic model was used to analyse student performance across the social and cognitive dimensions of CPS. Analysis of the Finnish data indicated that the construct can be interpreted using a two-dimensional model, matching the fin…

GRASP & evolutionary path relinking for medical image registration based on point matching

2010

Image registration is a very active research area in computer vision. Image registration methods, aim to find a transformation between two images taken under different conditions. Point matching is an image registration approach based on searching for the right pairing of points between the two images. From this matching, the registration transformation can be inferred by means of numerical methods. In this paper, we tackle the medical image registration problem adapting a new advanced hybrid metaheuristic composed by the GRASP and the evolutionary path relinking algorithms, called G&EvPR. The experiments conducted in this work have shown the good performance of G&EvPR compared to similar a…

A new procedure to determine the rheological properties of RAP binder and corresponding bituminous blends

2017

Abstract In this paper, a new and simple approach to estimate the rheological properties of Reclaimed Asphalt Pavement (RAP) binder is proposed to overcome the limitations of the conventional extraction procedure. This method is based on Dynamic Shear Rheometer tests performed on mortars composed of RAP fine fraction and virgin binder, together with a new back-calculation solution. The properties of the bituminous blends of virgin and RAP binders are obtained with a modified Nielsen model. The Voigt model is then successfully used to estimate complex modulus and phase angle of the RAP binder from the properties of the back-calculated binder blend. This procedure would prevent the need of RA…