Search results for "Hf"

showing 10 items of 909 documents

Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context

2021

Purpose – This paper aims to explain the intention to use mobile phones for shopping based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT2) model in a developing country context, characterized by the mobile channel’s high growth rates. The research model analyzes perceived usefulness, perceived ease of use, social influence, facilitating conditions, and hedonic motivation on m-commerce usage intention. Design/Methodology/Approach – Data for the research were collected through a survey among mobile commerce users in Ecuador. We tested the model through partial least squares structural equations modeling (PLS-SEM). Findings and impli…

MarketingKnowledge managementUTAUT2 modelTAM modelbusiness.industryMobile commercedeveloping marketContext (language use)Marketing. Distribution of productsHF5410-5417.5TAM model; UTAUT2 model; mobile commerce; developing marketTAM model; UTAUT2 model; mobilna trgovina; tržište u razvojumobile commercebusinessGeneral Economics Econometrics and FinanceTržište
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Do firms benefit from interactions with public research organisations beyond innovation? An analysis of small firms

2021

Abstract In this paper we argue that there is an extensive number of studies examining how firms obtain new products from their interactions with scientific agents, but other type of benefits has been overlooked. Specifically, we add to previous literature by considering not only product innovation, but also exploratory (long-term) and exploitative (short-term) results. We administer a tailored survey to firms collaborating with the Spanish National Research Council (CSIC) and data was completed with secondary sources. Results based on a sample of 756 firms suggest that firms consider all types of result as moderately important to them. Moreover, we observe that small firms report higher be…

MarketingO31Economics and EconometricsO32HF5001-6182Product innovationStrategy and Management05 social sciencesContrast (statistics)Public researchSample (statistics)Pro-industry interactionSMEsBenefitsO36Research council0502 economics and business050211 marketingBusinessBusinessBusiness and International ManagementInnovation050203 business & managementIndustrial organizationEuropean Research on Management and Business Economics
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Zooming into firm’s location, capabilities and innovation performance: does agglomeration foster incremental or radical innovation?

2022

[EN] This study answers the question on whether areas of agglomeration or high industry specialization constitute supportive prone-to-innovation environments for the generation of radical innovation. By drawing on the CIS distinction between incremental vs radical innovation, we disentangle the effect of industry specialization on the occurrence of radical innovations, a phenomenon mostly overlooked. By analysing a large dataset of 3,602 firms from CIS and other geographic datasets, results show that a firm's location in high industry specialization areas primarily trims incremental but not radical innovation. Firms' internal knowledge bases do matter more for radical innovation to occur, r…

MarketingO31Economics and EconometricsO33HF5001-6182Strategy and ManagementR58EconomiaIndustry specializationORGANIZACION DE EMPRESASRadical innovationBusinessBusiness and International ManagementInnovation management
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New frontiers in tourism: destinations, resources, and managerial perspectives

2018

Kozak, M., Rita, P., & Bigne, E. (2018). New frontiers in tourism: destinations, resources, and managerial perspectives. [Editorial]. European Journal of Management and Business Economics, 27(1), 2-5. DOI: 10.1108/EJMBE-03-2018-066

MarketingOrganizational Behavior and Human Resource ManagementTourism destinationsStrategy and Management05 social sciencesDestinationslcsh:BusinessBusiness economicsTourism Leisure and Hospitality Management0502 economics and businesslcsh:Financelcsh:HG1-9999Regional science050211 marketingBusinessBusiness and International Managementlcsh:HF5001-6182050212 sport leisure & tourismFinanceTourismEuropean Journal of Management and Business Economics
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Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

2016

Purpose – The purpose of this paper is to assess customer perceptions of integration of marketing communications, brand awareness, and brand image in hospitality. Moreover, cross-cultural differences are considered when evaluating all the concepts, since national culture can have a considerable impact on customer behavior. Design/Methodology/Approach – After a literature review of the examined concepts, the results of an empirical study are presented and discussed. The empirical investigation was carried out by approaching 475 guests of upscale Croatian hotels. The SPSS software was employed for data analysis. Findings and implications – The results indicate that hotel guests assessed integ…

MarketingReturn on marketing investmentbrand awarenessMarketing mix modelingbusiness.industryintegrated marketing communications (IMC) ; brand awareness ; brand image: cross-cultural analysis ; hospitality marketinglcsh:Marketing. Distribution of productsBrand awarenessAdvertisingMarketing mixintegrated marketing communications (IMC)Brand managementMarketing managementbrand imagehospitality marketinglcsh:HF5410-5417.5BusinessBrand equityMarketingcross-cultural analysisMarketing researchGeneral Economics Econometrics and FinanceTržište
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¿Quién paga, quién gana? El caso de la venta del BdV

2016

ResumenEl proceso de venta del Banco de Valencia gestionado por el FROB duró 10 días. La venta se adjudicó a CaixaBank por un euro después de recibir 5.500 millones de fondos públicos. El informe de Oliver Wyman de 2012 motivó dicha reanudación. En él se estimaban unas necesidades de 1.846 millones en el escenario base, escenario que ha sido peor que el real.Este trabajo analiza el valor del BdV. Los resultados indican que el valor mínimo del BdV para CaixaBank es de más de 4.000 millones de euros. Sin embargo, no se ha podido determinar el porqué de esta diferencia. Diferencia reconocida en las cuentas de CaixaBank. Sin embargo, el precio pagado, un euro, después de un sacrificio muy impor…

MarketingValoración de empresasEconomics and EconometricsStrategy and Management05 social sciences050201 accountinglcsh:Businessddc:6500502 economics and businessG21G12G34Business and International Managementlcsh:HF5001-6182Company valuation050203 business & managementBanco de ValenciaCaixaBankEuropean Research on Management and Business Economics
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Accrual financial reporting in the public sector: is it a reality?

2014

Although modernization of governmental accounting has led to the implementation of accrual financial reporting, budgets in most continental european countries, including spain, continue to be based on cash or modified cash methods. Consequently, cash-based and accrual- based financial information coexist. this may create problems for the full implementation of accrual financial statements. this paper analyzes the differences in practice between the results disclosed in financial and budgetary statements under both bases of accounting in order to identify to what extent accrual accounting has been implemented and to verify whether budgetary and accrual- based financial figures are significan…

Marketingfinancial reportinglcsh:CommercePublic AdministrationSociology and Political Sciencecontabilidad de devengogobierno localStrategy and Managementlcsh:Businesscontabilidad del sector públicolcsh:Social Scienceslcsh:Hlcsh:HF1-6182reportes financieros.Accountingaccrual accountinglocal governmentPublic sector accountinglcsh:HF5001-6182
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¿Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil

2015

Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familiar fueron encuestados vía postal, respecto a tres grandes bloques de cuestiones: (i) actividad internacional desarrollada, (ii) resultados financieros alcanzados y (iii) indicadores de desempeño obtenidos. El análisis discriminante planteado para com…

Marketinglcsh:CommercePublic AdministrationSociology and Political ScienceFamily businessStrategy and Managementresultados empresarialeslcsh:BusinessManagementlcsh:Social Scienceslcsh:HInternationalizationlcsh:HF1-6182Accounting3 Ciencias sociales / Social sciencesInternacionalizaciónventajas competitivasBusinessTextile (markup language)lcsh:HF5001-6182Industrial organizationInnovar: Revista de Ciencias Administrativas y Sociales
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Internal employability as a strategy for key employee retention

2014

Las economías alrededor del mundo, en especial en países delsur de Europa, están sufriendo los paralizantes efectos de la extremadamentecompleja crisis económica y financiera. Este estudio examina el impactode ciertas políticas de recursos humanos enfocadas a incrementarla empleabilidad interna como un medio para retener a los empleados valiososy para promover la flexibilidad laboral dentro de la empresa, asícomo para incrementar las actitudes positivas hacia la ciudadanía organizacional.Se proponen la satisfacción y el compromiso como variables queintermedian la relación entre la empleabilidad interna percibida y la intenciónde abandonar la empresa y sobre el desarrollo de comportamientode…

Marketinglcsh:CommercePublic AdministrationSociology and Political ScienceStrategy and ManagementOrganizational Commitmentempleabilidad internaIntention to Quitlcsh:Businesssatisfacción laboralInternal EmployabilityJob Satisfactionlcsh:Social Scienceslcsh:Hintención de renunciarOrganizational Citizenship Behaviorlcsh:HF1-6182Accountingcomportamiento de ciudadanía organizacional.lcsh:HF5001-6182compromiso organizacional
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La calidad y el valor percibido en el transporte de mercancías en España y su importancia en la segmentación de clientes

2015

En el estudio académico de las actividades logísticas y específicamente del transporte de mercancías, se ha señalado la influencia de la calidad del servicio en la generación y percepción de valor, así como la importancia de estos dos constructos en el proceso de evaluación del servicio en este entorno particular. En este trabajo se pretende identificar y caracterizar segmentos de empresas que prestan servicios de gestión del transporte internacional de mercancías (transitarias), con base en el valor que perciben del servicio recibido de sus principales proveedores de transporte de mercancías. A través de la realización de un análisis factorial exploratorio sobre una muestra de 205 empresas…

Marketinglcsh:CommercePublic AdministrationSociology and Political ScienceStrategy and Managementmedia_common.quotation_subjectValor percibidoCATPCAlcsh:BusinessCATPCA.lcsh:Social Scienceslcsh:Hlcsh:HF1-6182Market segmentationAccountingValue (economics)3 Ciencias sociales / Social sciencestransporte de mercancíasQuality (business)BusinessMarketinglcsh:HF5001-6182media_commoncalidad del servicio
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