Search results for "HoReCa"
showing 3 items of 3 documents
Research on Unrealistic Optimism among HoReCa Workers as a Possible Future Hotspot of Infections
2021
As we are facing a new surge of the highly infectious delta variant of COVID-19, there is an urgent need for research to reduce the harm before this next wave hits. In the present paper, we present data that is alarming. We have found that HoReCa (hotels, restaurants, and catering services) workers, who are highly exposed to many new social interactions in close contact, present an unrealistic optimism (UO) bias: they perceive themselves as less at risk to this virus in comparison to others. From the literature, we already know that individuals holding this view are less involved in preventive actions and present more risky behaviors. In the face of the delta variant, this leads to the conc…
Attiecību kvalitātes ar vadītāju saistība ar darbinieka identifikāciju ar organizāciju un apmierinātību ar darbu HORECA nozarē Latvijā.
2021
Maģistra darba mērķis ir novērtēt attiecību kvalitātes ar vadītāju saistību ar darbinieku identifikāciju ar organizāciju un apmierinātību ar darbu HORECA nozarē Latvijā, kā arī sniegt priekšlikumus vadītāju un darbinieku savstarpējo attiecību kvalitātes uzlabošanai HORECA nozarē Latvijā. Teorētiskajā daļā raksturota HORECA nozare, apskatītas identifikācijas ar organizāciju, attiecību kvalitātes ar vadītāju, apmierinātības ar darbu teorijas, saistītās definīcijas un izvirzīti novērtējuma kritēriji. Empīriskajā daļā analizēta attiecību kvalitāte ar vadītāju, identifikācija ar organizāciju un apmierinātība ar darbu, noskaidroti ekspertu ieteikumi attiecību kvalitātes ar vadītāju celšanai. Atsl…
DISCOVER POTENTIAL SEGMENTS OF WINE SHOPS BASING ON SALES STRATEGIES BY CLUSTER ANALYSIS
2015
The HORECA channel is a very important for promoting high-quality wines. In fact, through this distribution channel, consumers can experience wines before purchasing, taste them also with foods and receive additional information. Market segmentation is very crucial for businesses; therefore specific criteria must be applied for a successful segmentation. In this study wine shop segmentation was carried out by explorative hierarchical Cluster Analysis in order to discover potential segments of wine shops and wine bars based on their sales strategies. Moreover, wine shop(s) role in dissemination of information about quality wines was investigated. A census was carried out in a selected Italia…