Search results for "Hyperreality"
showing 6 items of 6 documents
Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?
2019
International audience; Immersive concepts, games, participation, digitization ... many concepts that cultural institutions adopt to enlarge their audiences. Through these tools, reality, imagination and simulation, are mixing to give rise to a hyperreal offer. With the development of digital and multiple consumption behaviors, the analysis of the coherence between physical and digital channels is now a major challenge for museums. Based on 16 French museums case studies, this research proposes some solutions to the articulation of these channels in order to propose a coherent global experience.
Europe’s Peat Fire: Intangible Heritage and the Crusades for Identity
2019
Dissonances of ethnic nationalism have in Western cultural policy long been concealed by the universalist discourses of the international treaties on material heritage protection, as framed by the expansive heritage conservation apparatuses of the European nation states. Originally inspired by the 19th century romantic spirit of conservation, they became in the 20th century part of the modern, state-apparatus. Yet parallel with the European enlargements and new kinds of memory debates on the Holocaust and postcolonialism, these authorized heritage regimes have received more and more competition from a transnational counter-discourse on intangible cultural heritage. Like the earlier transfor…
The Hyperreal Gambler : On the Visual Construction of Men in Online Poker Ads
2017
Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use stereotypical imagery for establishing a shared experience of identification with the consumer, and since their role is to sell rather than to portray the realities of life, they often have an exaggerated and monolithic – or, hyperreal – way of representing gender. This article offers an analysis of the ways in which men are portrayed in the ads of Poker Magazine Finland in the volume of 2009 (a…
Imitation and Simulation of Number: Ancient Cosmos and Postmodern Hyperreality
2020
Hyperreality and Simulacrum: Jean Baudrillard and European Postmodernism
2017
The aim of this paper is to present and explore one of the most fundamental concepts of postmodernity, that is, Jean Baudrillard’s elaboration of the ideas of hyperreality and simulacrum that characterise today’s global consumer culture in which the image of the product is more significant that the product itself. Some attention has also been devoted to European postmodernism, Jean-François Lyotard’s concept of the postmodern articulated in his renown book, The Postmodern Condition, in particular, and the merging of high and popular cultures to form consumer culture of late capitalism.
Réalités (ou apparences ?) de l'hyperréalité : une application au cas du tourisme de loisirs
2005
Although hyperreality is not a subject commonly studied in marketing, it characterizes an increasing number of leisure and tourist places. In this article, we build a theoretical model to have a better understanding of this phenomenon in order to define it. This model as well as a study of leisure tourist universes help us to identify the attributes and commercial strategies that are used to create a hyperreal environment. We also explore the strategic opportunities and threats associated with developing hyperreality on commercial grounds.