Search results for "ISING"
showing 10 items of 1141 documents
Co-evolution between streaming and live music leads a way to the sustainable growth of music industry : Lessons from the US experiences
2017
While digitization of music, particularly streaming services, has gained increasing popularity, it has also led to a steady decline in the revenues of recorded music industry. This is causing strong concern regarding a potential collapse of the music industry comparable to other print media industries such as newspaper and book publishing. However, recent changes in the music industry initiated by a resurgence of the live music industry are giving rise to some expectations for the survival and growth of the music industry. The parallel paths of increasing popularity of streaming services and a resurgence of live music suggest that these two dynamics are working together in a co-evolutionary…
The Role of Reputation on Trust and Loyalty : A Cross-Cultural Analysis of Tablet E-Tailing
2018
The purpose of this article is to empirically examine the role of online retailer's website reputation on tablet commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was collected from Finland and Nigeria, using purposive and snowball sampling methods. This article uses Structural Equation Modelling and mediation analysis. The results reveal that the reputation of online retailer's website is not a direct determinant of loyalty for online shopping while trust colligates with ease of use. The effect of an online retailer's website reputation is stronger in Nigeria than in Finland and trust is a strong predictor of ease of us…
Potential Issues of Skin Fairness Creams TV advertisements in Pakistan
2010
The purpose of this study was to explore the potential product performance and social issues caused by Fairness creams Television advertisements in Pakistan. Qualitative data was gathered from the female university students and gilrs from low socio economic backgrounds in Rawalpindi (19-28 years, n=96) through twelve focus group interviews. Firstly; study results suggest that fairness creams television ads overstate the product benefits. Some respondents revealed face skin problems after the usage of fairness creams. Secondly; study findings suggest that roles shown in the commercials are potentially reinforcing and raising negative values in the society, show stereo type roles of the women…
"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
2014
Mainontaan suhtaudutaan usein melko välinpitämättömästi, eikä sen vaikutusta yhteiskuntaan ja maailmankuvaamme välttämättä huomata. Mainonnan rooli vallitsevien arvojen ja ihanteiden rakentajana ja ylläpitäjänä on kuitenkin merkittävä, sillä mainonnan avulla on mahdollista tavoittaa suuri määrä ihmisiä hyvin pienessä ajassa. Kohdemainonnan avulla mainonnan viestit kohdistetaan tietylle kuluttajaryhmälle, mikä mahdollistaa mainonnan tehokkaan räätälöinnin vastaamaan kohderyhmän arvoja ja maailmankuvaa. Tämän tutkimuksen tarkoituksena oli selvittää, millaista nais- ja mieskuvaa amerikkalaisille jääkiekon katsojille suunnattu kohdemainonta välittää. Aineisto koostui 107 mainoksesta, jotka esii…
Me, osteogenesis imperfecta, and my classmates in physical education lessons: a case study of embodied pedagogy in action
2017
Pupils with disabilities have been found to experience a narrower physical education curriculum and participate less frequently than pupils without disabilities. A lack of knowledge, skills, relevant experiences and confidence amongst physical education (PE) teachers has been said to contribute to these differential educational experiences. This article adds to the paucity of research that analyses the PE experiences of pupils with disabilities while, at the same time, evaluating embodied pedagogy as a tool for better preparing PE teachers for their role as inclusive educators. Specifically, the article aims to: (1) explore the PE experiences of a university student named Violeta who lives …
Social media communications and festival brand equity: Millennials vs Centennials
2019
Abstract The proliferation of live music festivals in Spain has involved for festival managers the need to differentiate their events, creating brand equity through marketing communications, especially in social media. Given the variability in the ages of festival attendees, the present paper aims at analyzing the moderating role of the generational cohort in the influence of social media communications on brand equity creation and its correlates. A personal survey has been conducted for a sample of 622 attendees of the main live music festival in Spain. Respondents have been asked about their perceptions of festival social media communications, the core variables of brand equity, overall b…
Is Facebook driving tabloidization?
2021
In highly commercialized media markets, newspapers must be present on social media whose logic favours user engagement, shareworthiness, and virality. This might foster increasingly tabloid-like reporting, but empirical studies on the actual effects on newspaper content are widely lacking. We investigate how far newspaper type (quality paper vs. tabloid) and distribution channel (print version, website, Facebook page) influences the degree of tabloidization of two newspapers’ political news. In a content analysis of political news articles of FAZ and BILD in their print versions, on their websites, and on their Facebook pages (n=2,441), we measure tabloidization on three dimensions (topic, …
To Eat or Not to Eat? A Short Path from Vegetarianism to Cannibalism
2018
Subjective reasoning and chemical composition are not the sole arbiters of our systems of alimentary taste; consumption of food is also defined by cultural orientation and other complex value systems. There are those who choose to consume only plant matter to respect the rights of animals, equally there are those who consume pets without a second thought. What informs these choices depends on how we understand our own place in the world, the values we attribute to the things that surrounds us, the relationships we maintain with our fellow beings and those with living things in general. It is in the space between those variable definitions that we find food taboos and the complex stories whi…
Understanding the price drivers of successful apps in the mobile app market
2016
In this paper, we take the perspective of app developers. Specifically, based on a sample of top paid apps from three major app stores, i.e., App Store, Google Play, and Blackberry World, we construct a hedonic price model to examine the role of relevant factors in price formation in the app market. Our results suggest a strong evidence of two-sided market effects. In fact, the lower price charged for apps operating as two-sided markets reflect the strategy of subsidising users, due to the positive cross-side externalities they exert on valuable third parties. Surprisingly, the effects of trialability, in-app purchase and mechanisms to build reputation are not significant in the context of …
Evaluating Multidimensional Prices in the Bundling Context
1999
Leasing offers, such as “... Jaguar XJ6 3.2, ..., down payment DM 22,325, DM 999 per month, 36 monthly installments...” or “... Audi A4 Avant, ..., down payment DM 15,000, DM 157 per month, repayment period 36 months, residual payment DM 5,000 ...”, have made regular appearances in advertisements for several years now. That offers of this kind are accepted by buyers of automobiles is confirmed by the leasing figures for German automobile manufacturers. Since the early 1990s, between 10% and 28% of all new automobiles have been sold under a leasing agreement, depending on the maker and the model series. The average leasing share for the automobile sector was approximately 23% in Germany in 1…