6533b856fe1ef96bd12b25d7

RESEARCH PRODUCT

Evaluating Multidimensional Prices in the Bundling Context

Andreas HerrmannMartin Wricke

subject

media_common.quotation_subjectDown paymentContext (language use)AdvertisingConsumer researchBusinessPaymentAgricultural economicsmedia_commonInterest rate

description

Leasing offers, such as “... Jaguar XJ6 3.2, ..., down payment DM 22,325, DM 999 per month, 36 monthly installments...” or “... Audi A4 Avant, ..., down payment DM 15,000, DM 157 per month, repayment period 36 months, residual payment DM 5,000 ...”, have made regular appearances in advertisements for several years now. That offers of this kind are accepted by buyers of automobiles is confirmed by the leasing figures for German automobile manufacturers. Since the early 1990s, between 10% and 28% of all new automobiles have been sold under a leasing agreement, depending on the maker and the model series. The average leasing share for the automobile sector was approximately 23% in Germany in 1995.

yearjournalcountryeditionlanguage
1999-01-01
https://doi.org/10.1007/978-3-662-09119-7_12