Search results for "ISING"
showing 10 items of 1141 documents
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States
2015
The primary goal of our study is to explore cross-national differences in attitudes and perceptions about product placements, after investigating measurement invariance. Our cross-national focus includes three countries that have not been compared previously: Finland, Italy and the USA, which differ significantly in terms of the evolution/maturity of product placement markets, regulatory structures and cultural contexts. Motivated by earlier studies, we investigate the cross-national measurement invariance of scales to measure four research constructs related to the product placement domain (attitude toward credibility of advertising, attitude toward advertising-in-general, attitude toward …
Perception of the Professional Knowledge of and Education on the Medical Technology Products among the Pharmacists in the Baltic and Nordic Countries…
2016
Article
Toiminnallista dramaturgiaa : kirjoittajan rooli devising-prosessissa kirjallisuuden ja oman kokemuksen valossa
2005
Selecting the special or choosing the common? A high-powered conceptual replication of Kim and Markus’ (1999) pen study
2022
Kim and Markus (1999) found that 74% of Americans selected a pen with an uncommon (vs. common) color, whereas only 24% of Asians made such a choice, highlighting a pronounced crosscultural difference in the extent to which people opt for originality or make majority-based choices. The present high-powered study (N = 729) conceptually replicates the results from Kim and Markus (1999; Study 3). However, our obtained effect size (r = .12) is significantly weaker than that of the original study (r = .52). Interestingly, given the globalization of mass media and the rapid economic progress of many Asian cultures during the last decades, a larger proportion of Chinese, but not American, participa…
"The world belongs to Charlie" : representation of women in Revlon's advertising
2018
Representaatiot mediassa vaikuttavat ajatuksiimme, arvoihimme ja käyttäytymiseemme. Kielenkäytön kautta media rakentaa ymmärrystämme esimerkiksi siitä, mitä on olla nainen tai mies. Mainokset ovat osa jokapäiväistä elämäämme ja sen takia tärkeä tutkimuskohde. Erityisesti meikkimainokset, jotka sisältävät usein kuvia naisista ja joiden oletettu kohdeyleisö ovat naiset, ovat tärkeää aineistoa naiskuvaa sekä naiseuden representaatiota tutkittaessa. Tämä kandidaatintutkielma käsittelee naiseuden representaatiota Revlonin meikkimainoksissa vuosikymmenten 1960 ja 2010 välillä. Hyödyntäen kriittisen diskurssintutkimuksen teoriaa, tutkielma tarkastelee, millaisissa rooleissa naiset nähdään mainoksi…
El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente
2010
AbstractInformation and communication technology (ICT) may represent a source of benefits for retailers. However, there is a debate in the literature on how ICT influences customer-supplier relationships. In addition, the evidence on the effect of age on consumer attitudes towards retail technological solutions is not conclusive. This paper proposes and tests a model to analyze the influence of retail ICT on consumer loyalty towards the retailer, as well as to assess the moderating role of consumer age on this relationship. As a result, customer assessment of retail ICT, together with perceived value, exerts a positive influence on consumer commitment and satisfaction, being the latter an a…
Retoriskās iezīmes veselīgās ēdināšanas uzņēmumu interneta reklāmas rakstos
2022
Retorisko iezīmju lietojums pārliecināšanas nolūkā tiek praktizēts jau tūkstošiem gadu. Pirmās teorijas par ietekmēšanas rīkiem tika zinātniski klasificētas Senajā Grieķijā, kad filozofi raksturoja, ko nozīmē runāt ētiski, loģiski un pārliecinoši. Līdz pat šai dienai šo filozofu darbs tiek uzskatīts par pamatu retorikas zinātnei. Retorisko iezīmju klātbūtne valodā ir dabiska un visuresoša, tomēr mūsdienās tā ir plaši pielietota prakse dažādās nozarēs, ieskaitot reklāmdošanu. Šī darba mērķis ir pētīt retorisko iezīmju biežumu un dažādību veselīgo ēdināšanas kompāniju tiešsaistes reklāmrakstos. Diskursa analīze apstiprina, ka retorisko iezīmju lietojums mūsdienu reklāmrakstos ir plašs, daudzp…
Uttalet i läroböcker i svenska som andraspråk från begriplighetsperspektiv
2020
I denna artikel studerar jag hur uttal presenteras i finska gymnasieläroböcker (n=10) i svenska som andra språk. Syftet är att undersöka vilka uttalsdrag som tas upp i läroböckerna och relationen mellan dessa drag och begriplighet. Metoden som jag använder är kvalitativ innehållsanalys. Prosodiska drag har ansetts ha en stor betydelse för begriplighet. Vad det gäller svenska är speciellt satsrytm viktig. Analysen visar dock att uppmärksamheten oftast fästs vid enskilda segment (språkljud) och ord. Uttalet av hela satser övas också men regler eller anvisningar om produktionen av prosodiska drag presenteras bristfälligt. Att ange explicita råd och att göra inläraren medveten har i tidigare un…
Processo di denoising per l'acquisizione di segnali di scariche parziali mediante trasformata wavelet discreta (DWT)
2009
Analysis of microtomographic images of porous heterogeneous materials
2015
In this work, we study the phases of image processing chain of microtomographic imag- ing in order to obtain reliable results while optimizing the time spent on denoising and segmentation. We consider that the decisions made at the early phases of the processing chain are most important and the selection made there essentially determine the overall quality of imaging process. We also compare here various denoising method qualita- tively, however, we think that the pure noise removal ability is not the only requirement for noise removal in microtomographic images. By proper denoising we can affect selec- tion of segmentation methods and, thus, also the quality of the analysis. Additionally, …