Search results for "ISING"

Io sono Gandhi, io sono Telecom. Intorno a uno spot istituzionale di Telecom Italia

2009

Cosa succede quando una marca dice “io”? E quando lo dice un testimonial? E se si dovesse trattare di un leader mondiale riconosciuto come Gandhi? Che differenza si pone fra discorso di marca e discorso politico? L’analisi dello spot della campagna “Se avesse potuto comunicare così” e “A voi comunicare” assume un ruolo di cartina di tornasole per i processi di costruzione dell’identità aziendale. Le due campagne pongono anche la questione del ruolo delle nuove tecnologie nel discorso di marca. Si riflette sul “dialogo” intorno agli spot della campagna e attraverso di essi fra la marca e la rete (comunità facenti riferimento al cosiddetto web 2.0). L’analisi quindi si costruisce come opportu…

Cat Cafés and Dog Restaurants

2018

Starting from the assumption that space is a language and that food is also a language, what we will try to show in this paper is how these two languages, together, carry specific concepts of animality. For this reason, we will focus on two different places of food consumption that place animals at the centre of their proposal and that in recent years have spread in urban environments: cat cafes, where cats are conceived as subjects to pet, endowed with a predominantly emotional value, and dog restaurants, where dogs are in fact the real restaurant clients.

Com afecta la crisi al sistema de Serveis Socials

2012

The economic crisis is affecting people and societies in a different way depending on their initial situation. As far as Social Services are concerned in the Valencian Community, an analysis needs to be made of this system as it was when the crisis first emerged. Its structure is deficient and involves overlaps, in which schemes have been replaced with individual assistance, payment of subsidies takes too long and in which subjective rights, stemming from the Personal Autonomy and Care for Dependency Law and the Law on Citizens' Guaranteed Income, are poorly applied. The values crisis precedes the economic and financial crisis, which is why any possibilities of facing up to these have to se…

Utilitarian Use of Social Media Services - A Study on Twitter

2018

This paper applies structuration theory (ST) and service dominant logic (SDL) as lenses to study different uses of information systems (IS). We argue that resources provided by IS may be combined and reproduced by appropriating them for different purposes than the design purposes of the IS. The study provides empirical data and analysis to showcase the use of resources for utilitarian purposes in the context of social media services (SMS). Through an analysis of sponsored tweets on Twitter, we show that users employ implicit and explicit resources for utilitarian outcomes. Our findings imply that users create their own service through appropriation of resources available in the social conte…

Extraction of event-related potentials from electroencephalography data

2009

Emetteur, récepteur et simulacre : questions d'affiches publicitaires

2014

This paper analyzes the concepts of simulacrum, adresser and adressee in the field of advertising. The latter is discussed in a semiotic and linguistic perspective. Inspired by the concept of semiosphere and other sociological perspectives, we study the simulacrum and its representation in the advertising discourse. To do so, we had to take into account the adressee of the advertising messages through intentionality and subjectivity issues, or, in other words, through the questions of interpretation.

Advantages of Hyaluronic Acid and Its Combination with Other Bioactive Ingredients in Cosmeceuticals

2021

This study proposes a review on hyaluronic acid (HA) known as hyaluronan or hyaluronate and its derivates and their application in cosmetic formulations. HA is a glycosaminoglycan constituted from two disaccharides (N-acetylglucosamine and D-glucuronic acid), isolated initially from the vitreous humour of the eye, and subsequently discovered in different tissues or fluids (especially in the articular cartilage and the synovial fluid). It is ubiquitous in vertebrates, including humans, and it is involved in diverse biological processes, such as cell differentiation, embryological development, inflammation, wound healing, etc. HA has many qualities that recommend it over other substances used…

Slow Populations and Tourism

2013

Our initial perspective is that the dynamics of territories and cities/towns that are tourist resorts (or aspire to being one) can be analysed from the point of view of the ‘population’ concept, dear to a certain trend in socio-spatial analysis. Our chapter concentrates particularly on those who, by need or will, pass through places without their own vehicle, but using collective or public transport, as well as walking or cycling, rather than by walker or wheelchair. These ‘slow populations’ enter into a relation with the places they visit or stay at, with the people who live there and the other tourists, following certain methods of which we suggest a sort of classification, aimed at a bet…

Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector

2022

The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…

The social significance of the Facebook Like button

2015

In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and p…