Search results for "ISING"

Mobile Banking Services Continuous Usage -- Case Study of Finland

2016

Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and continuous usage, and continuous usage and word of mouth. The frequency of usage of m-banking services and experience moderate the relationship between perceived value and continuous usage. We discuss the theoretical and managerial implications of the study results and present recommendations for f…

Consumer Acceptance and Use of Instagram

2016

This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to investigate factors affecting the acceptance and use of a social networking service (SNS) called Instagram. The UTAUT2 model is modified to better suit the context of SNSs by replacing the price value construct with self-congruence. Furthermore, we explore the effects of behavioral intention and use behavior on "user indegree" defined as the number of people who follow an SNS user. The results of the survey study largely support the hypothesized model in the context of Instagram. The findings contribute to previous knowledge by demonstrating the important roles of hedonic motivation and habit in co…

Supporting Institutional Awareness and Academic Advising using Clustered Study Profiles

2017

The purpose of academic advising is to help students with developing educational plans that support their academic career and personal goals, and to provide information and guidance on studies. Planning and management of the students’ study path is the main joint activity in advising. Based on a study log of passed courses, we propose to use robust, prototype-based clustering to identify a set of actual study path profiles. Such profiles identify groups of students with similar progress of studies, whose analysis and interpretation can be used for better institutional awareness and to support evidence-based academic advising. A model of automated academic advising system utilizing the possi…

Affective contents of cross-cultural audiovisual experience

2015

Audiovisual presentation of a product has a direct impact on the mental representation of an individual when interacting with a product. Companies produce audiovisual contents that can be used in different cultural environments as a way of having broader impact at a cheaper cost. But do video contents have the same impact in different countries? We addressed this question by using images and videos of Iittala products (Finnish design) with the goal of finding whether participants from two countries, Finland and Spain, appraised the designs similarly. We performed an experiment in which participants interacted with three audiovisual products depicting images/videos of the brand design. Throu…

Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing

2017

Although online shops represent convenient tools to buy and sell products, they do not offer as rich multisensory experiences than physical retailing offers. Audio-visual contents could provide dynamic multisensory information and offer more engaging experiences. However, to be successful, audio-visual contents need to be adjusted to the cultural characteristics of the users. This manuscript presents a study in which Spanish and Finnish participants interacted with audiovisual products depicting videos of the brand design. Through content analysis of participants' verbalizations, the authors identified categories and subcategories that defined the representation of the video elements and th…

Digital generations, but not as we know them

2019

The aim of this article is to see whether or not adolescents were the real leaders of the digital ‘revolution’ in the 1990s and whether they have sustained or even improved their position in the 2000s. The analysis is based on two surveys carried out in Italy, France, the United Kingdom, Germany, and Spain in 1996 ( N = 6609) and in 2009 ( N = 7255). The results show that the adolescents belonging to the first digital generation in 1996 were the most equipped with new technologies, although not the most intensive users. In 2009, the adolescents lost their position as the leading adopters and lagged behind youth and young adults regarding the use of new technologies and computer skills.

Welcome to M-Campus : raising awareness of skills and motivation through an electronic learning module

2004

La publicidad actual: retos y oportunidades

2012

El entorno publicitario ha cambiado considerablemente en los últimos años: nuevos medios y herramientas, nuevos soportes, nuevos comportamientos de los consumidores, nuevas necesidades de los anunciantes… Estos y otros factores del macro entorno están obligando a los agentes implicados en el sector publicitario a emprender nuevos caminos y estrategias con las que alcanzar de forma más eficaz sus objetivos. Las agencias de publicidad en concreto han tenido que evolucionar considerablemente en los últimos años para poder satisfacer unas necesidades crecientes de sus clientes. La optimización de recursos, incluidos los económicos, la especialización o la capacidad para ofrecer nuevos servicios…

Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

2013

Problem Transformation Methods with Distance-Based Learning for Multi-Target Regression

2020

Multi-target regression is a special subset of supervised machine learning problems. Problem transformation methods are used in the field to improve the performance of basic methods. The purpose of this article is to test the use of recently popularized distance-based methods, the minimal learning machine (MLM) and the extreme minimal learning machine (EMLM), in problem transformation. The main advantage of the full data variants of these methods is the lack of any meta-parameter. The experimental results for the MLM and EMLM show promising potential, emphasizing the utility of the problem transformation especially with the EMLM. peerReviewed