Search results for "ISING"
showing 10 items of 1141 documents
Using neurophysiological tools to investigate marketing communication elements in digital and extended reality contexts
2023
No hace muchos años, las comunicaciones de marketing, particularmente la publicidad, estaban restringidas a unos pocos medios. Estos medios restringieron las comunicaciones de marketing a espacios y tiempos predefinidos. Ahora, los medios digitales, incluida la realidad extendida, eliminaron esas barreras de espacio y tiempo, permitiendo a las marcas interactuar con los consumidores prácticamente desde cualquier lugar y en cualquier momento. El medio digital también transformó el papel de los consumidores en la comunicación de marketing: de meros espectadores pasivos a dadores activos de opinión y aportaciones. La comprensión de los efectos de estos cambios en las percepciones de los consum…
L'INFLUENCE DE L'INTRUSION PERÇUE SUR LES COMPORTEMENTS DE RÉSISTANCE AUX FORMATS DE PUBLICITÉ SUR INTERNET
2012
Drawing from the theoretical framework defined by Roux (2007), this research examines the relationship between perceived advertising intrusion (Anzieu, 1994) and manifestations of consumer resistance (Hirschman, 1970). The results show that the intrusion does not significantly affect the expression or intention to return to the website. However, it influences positively defection and negatively purchase intention of the product promoted in the ad.
The image of cruise ship holidays on Italian television: a comparative analysis.
2017
By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.
Contrattualistica sportiva
2010
Il lavoro analizza la disciplina del contratto di lavoro sportivo, del contratto di sponsorizzazione, del contratto di merchandising e del contratto di vendita dei diritti televisivi
El dinamismo conversacional: subsunción y feed-back. Carácter acumulativo de los elementos conversacionales
1992
Los estudiosos de la conversación coinciden en señalar el carácter especial de la relación que une a dos hablantes en un encuentro verbal. Nuestro objetivo en el presente estudio es profundizar un poco más en tales relaciones. Analizaremos, pues, algunos de los rasgos fundamentales a los que se subordina una toma de turno conversacional, como la relación que vincula al hablante y los oyentes, los canales de retroalimentación, la construcción colaborativa de los enunciados o la progresión acumulativa que caracteriza la información. Englobaremos todas estas cuestiones bajo el nombre genérico de dinamismo conversacional.
Auditoriju uzrunājoša leksika drukātajās reklāmās
2018
Mūsdienās reklāma ir kļuvusi par neatņemamu ikdienas sastāvdaļu. Tā tiek izplatīta dažādās formās un veidos, un sasniedz auditoriju caur dažādiem medijiem. Reklāmas efektivitāte ir atkarīga no vairākiem faktoriem, taču viens no svarīgākajiem elementiem katrā reklāmā ir valoda, jo pareizi noformēts un padots auditorijai vēstījums padara reklāmēto produktu iekārotāku un pārliecina patērētāju iegādāties tieši to. Šī bakalaura darba mērķis ir analizēt leksiku, kas tiek lietota kosmētisko līdzekļu reklāmās, pievēršot īpašu uzmanību vārdiem, kas piesaista auditorijas uzmanību un pārliecina cilvēkus iegādāties produktu. Pētījumā pielietotās metodes ietver sevī literatūras analīzi, drūkātās reklāma…
Entrepreneurship, gender and entrepreneurial fundraising through crowdfunding
2022
Esta tesis, que lleva por título “Entrepreneurship, gender and entrepreneurial fundraising through crowdfunding”, aborda el objetivo global de entender con mayor profundidad el proceso de creación de empresas y recaudación de fondos por parte del ecosistema emprendedor. Este objetivo se articula, desde un punto de vista teórico y práctico, a través de tres capas de análisis: primero, el entorno y su relación con la creación de empresas; segundo, las características y circunstancias de los emprendedores y su influencia en la creación de empresas; y tercero, la divulgación de información en las campañas de micromecenazgo y el éxito en la recaudación de fondos. A su vez, estas tres capas de an…
Finnish-Chinese intercultural negotiation : power positioning and search for common ground
2018
‘Rising China’ is a term that has come to refer to China’s march to being number one, the speed of its economic growth, and its investment around the world during last two decades. In Finland, government agencies have been established to promote investment, trade, and co-operation with China, while regional and local governments are also actively involved. Meanwhile, much of the world is now competing for the attention of China, so the power dynamic is tending to shift in favour of the Chinese. This developing context has been examined in previous studies primarily from the perspectives of politics, economics, and management studies. The overarching aim of this study is to investigate emerg…
Importance of Strategic Social Media Marketing
2017
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussio…
Temporal Denoising of Kinect Depth Data
2012
The release of the Microsoft Kinect has attracted the attention of researchers in a variety of computer science domains. Even though this device is still relatively new, its recent applications have shown some promising results in terms of replacing current conventional methods like the stereo-camera for robotics navigation, multi-camera system for motion detection and laser scanner for 3D reconstruction. While most work around the Kinect is on how to take full advantage of its capabilities, so far only a few studies have been carried out on the limitations of this device and fewer that provide solutions to enhance the precision of its measurements. In this paper, we review and analyse curr…