Search results for "Influence"

Latvijas influenceru darbība modes preču segmentā sociālajā portālā Instagram: auditorijas viedokļa analīze

2019

Bakalaura darba “Latvijas influenceru darbība modes preču segmentā sociālajā portālā Instagram: auditorijas viedokļa analīze” mērķis ir noskaidrot influenceru ietekmi uz auditoriju un kāda ir influenceru darbība Latvijā modes preču segmentā. Noskaidrot sociālā portāla Instagram nozīmīgumu influenceru ikdienā, attīstot savu zīmolu modes preču segmentā. Kā arī, noskaidrot, kāds ir auditorijas viedoklis, attieksme, un uzticība pret Latvijas influenceriem. Darba teorētiskajā daļā ir iekļauti sociālie mediji, sociālais portāls Instagram, jaunie mediji, jēdziens influenceris, mikro influenceri, influenceru mārketings un personīgā zīmola veidošana. Metodoloģijas daļā ir iekļauta daļēji strukturēta…

How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company

2017

Consumers buying behavior has changed dramatically due to the development of digital sales. This has led companies to change their marketing strategy to become more cus-tomer-oriented. Nowadays companies are increasingly investing to different kind of in-formation system technologies. However, there are major shortcomings in the use of these systems. Many executives feel that systems are conducive to effective work and help in resource allocation. To achieve these goals, it is necessary to understand system requirements and the resources available to users. Specifically, salespeople’s motivation to use CRM system is crucial factor in system utilization. CRM system is collaborative tool, whi…

Leisure-time physical activity in a Finnish twin study : genetic and environmental influences as determinants and motives as correlates

2013

Influenceru mārketinga ietekme uz zīmola uztveri skaistumkopšanas industrijā

2022

Bakalaura darba tēma ir „Influenceru mārketinga ietekme uz zīmola uztveri skaistumkopšanas industrijā.”. Darba mērķis ir izpētīt influenceru izmantotās mārketinga stratēģijas, veicinot skaistumkopšanas zīmolu atpazīstamību. Darba teorētiskā daļa sastāv no sadaļām par mārketingu un tā stratēģijām, digitālo mārketingu, sociāliem tīkliem un to mārketingu, influenceru mārketingu un zīmolu sociālo mediju mārketinga pasākumiem. Pētījuma metodoloģija sastāv no kvalitatīvām metodēm, kas būs diva veida daļēji strukturētas intervijas un kontentanalīze. Darbā tiks secināts, ka galvenokārt skaistumkopšanas zīmoli izvēlas influencerus balstoties uz viņu interesēm, par ko tiek veidots saturs, cik aktīvi …

From being ignored to engaging in dialogue : Young boys' narratives of children's participation in child–parent conflicts

2023

This paper examines children's opportunities to participate in everyday child–parent conflicts as revealed in young boys' fictional narratives. The data were collected from 19 boys aged 3–6 years using the Story Magician's Play Time method. Narrative analysis yielded four story types: ignored participation stories, parent-directed participation stories, child-directed participation stories and dialogical participation stories. The study illustrates that when considering children's participation in child–parent conflicts, differences between children in their opportunities to participate in resolving conflicts should be taken into account. The boys' stories draw attention to the importance o…

Need for closure moderates the break in the message effect

2016

Abstract Cutting the message into smaller portions is a common practice in the media. Typically such messages consist of a headline followed by a story elaboration. In a series of studies Dolinski and Kofta (2001) have shown that such a break in the message increases the effect of the information provided in the headline over that of a story which actually contained information inconsistent with that headline. A possible explanation of this effect, based on the concept of the need for cognitive closure, is presented in the article. The experiment shows the break-in-the-message effect is found mainly for participants with high need for closure but not for those with low such need.

Impact of Status and Meme Content on the Spread of Memes in Virtual Communities

2015

We examined the influence of meme consistency (vs. inconsistency) and intragroup status on the spread of memes in virtual communities. Prior research suggests that information consistent with the theme of the group is remembered better and that ideas threatening to the group identity are rejected. In addition, previous research shows that low-status group members mimic high-status members and communicate with them to seek information and approval. We analyzed social interactions among members of four online forums from January 1, 2010, to February 21, 2014. Contrary to our prediction, our results show that memes initiated by low-status members spread faster than memes started by high- or mo…

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

2019

Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media influencers among audience members. This study explores how positive and negative priming of sponsored content shapes the authenticity perception of the vlogger among its audience members. Four different manipulation conditions were constructed to study a U.S. based travel vlog on Qualtrics, with data collected via Amazon’s Mechanical Turk. A theory-guided content analysis of 211 open viewer responses was conducted to compare perceptions of authenticit…

The parental bond, resistance to peer influence and risky driving in adolescence

2014

The present study examined the relations between gender, the parental bond, resistance to peer influence, and risky driving. In particular, the mediating role of resistance to peer pressure in the relationship between parental bond and risky driving was examined. The moderating role of gender on these associations was also investigated. The sample comprised 322 adolescents (136 males and 186 females), aged from 16 to 20 years, who were living in northern Italy. Path analysis results showed that the maternal bond only indirectly influenced adolescents’ risky driving, via resistance to peer influence. On the contrary, the paternal bond was neither directly nor indirectly associated with risky…

Modelling the influence of landscape on pedestrian's route choices using a multinomial logit model

2007

ACTI; International audience