Search results for "Joint analysis"
showing 10 items of 32 documents
Conjoint Analysis as an Instrument of Market Research Practice
2007
The essay by the psychologist, Luce, and the statistician, Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies included in their survey in the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66…
A conjoint analysis of customers' preferences for e-banking channels
2021
Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…
Constrained Clusterwise Linear Regression
2005
In market segmentation, Conjoint Analysis is often used to estimate the importance of a product attributes at the level of each single customer, clustering, successively, the customers whose behavior can be considered similar. The preference model parameter estimation is made considering data (usually opinions) of a single customer at a time, but these data are usually very few as each customer is called to express his opinion about a small number of different products (in order to simplify his/her work). In the present paper a Constrained Clusterwise Linear Regression algorithm is presented, that allows simultaneously to estimate parameters and to cluster customers, using, for the estimati…
Crisis del Estado Social en Europa: efectos en la generación del constitucionalismo social en América Latina
2018
Crisis del Estado Social en Europa: efectos en la generación del constitucionalismo social en América Latina
 
 Resumen: En Europa el Estado social se está erosionando frente a una sociedad que por un lado está perdiendo la motivación, mientras que por otro intenta resistir. Fruto de la debilidad de las disposiciones del constitucionalismo social, el modelo europeo de Estado social experimenta un proceso de transformación del que puede salir absolutamente erosionado, o puede superarse a sí mismo a través de más democracia, una Constitución más normativa y la plena exigibilidad de los derechos sociales. En América Latina, la falta histórica de experimentación plena del Estado socia…
Investor Inattention to All-Cash Acquisition Announcements: A Joint Day-Time Analysis in the Spanish Market
2021
Prior studies suggest that investors have limited attention, which determines the speed with which information is incorporated into share prices and, in turn, affects the efficiency of the markets. Unlike other corporate events, the information contained in an acquisition announcement is generally less standard and more complicated to process. Therefore, investor inattention is less likely around this event. In this study we test the existence of investor inattention for a sample of all-cash acquisition announcements of listed and unlisted target firms released by listed Spanish firms from 1998 to 2018. Cash acquisitions allow us to control for the strategic behavior of overvalued companies…
Combined sensitivity to the neutrino mass ordering with JUNO, the IceCube Upgrade, and PINGU
2020
Physical review / D 101(3), 032006 (1-19) (2020). doi:10.1103/PhysRevD.101.032006
The Influence of Context-Based Complexity on Decision Processes
2011
In this chapter, we present an empirical study which investigates the influence of context-based complexity on decision processes.1 To determine context-based complexity accurately, we measure each subject’s preferences individually with two advanced techniques from marketing research: choice-based conjoint analysis (CBC, Haaijer and Wedel 2007) and pairwise-comparison-based preference measurement (PCPM, Scholz et al. 2010), rather than relying on less precise estimates of preferences. Furthermore, we use eye tracking to trace the process of information acquisition precisely. Our results show that low context-based complexity leads to less information acquisition and more alternative-wise s…
Dealing with Product Similarity in Conjoint Simulations
2001
One of the reasons conjoint analysis has been so popular as a management decision tool has been the availability of a choice simulator. These simulators often arrive in the form of a software or spreadsheet program accompanying the output of a conjoint study. These simulators enable managers to perform ‘what if’ questions about their market—estimating market shares under various assumptions about competition and their own offerings. As examples, simulators can predict the market share of a new offering; they can estimate the direct and cross elasticity of price changes within a market, or they can form the logical guide to strategic simulations that anticipate short- and long-term competiti…
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results
2000
It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).
A weighted logistic regression for conjoint analysis and Kansei engineering
2007
Customer needs for emotional satisfaction are increasingly being considered by product and service designers. While several existing methods such as conjoint analysis (CA), Kano model and quality function deployment support the translation of customer requirements into technical specifications, researchers are now working to develop methods aimed at integrating affective aspects into product design. Kansei engineering (KE) is a design philosophy that considers customer perceptions and emotions by adopting a multi-disciplinary approach. CA is a useful tool within a KE project. This article presents a methodology for conducting a KE project in early development phases. This methodology is bas…