Search results for "KNOWLEDGE"

showing 10 items of 3108 documents

Entrepreneurial competencies and motivations to enhance marketing innovation in Europe

2017

Global Entrepreneurship Monitor (GEM) country profile variables were analyzed using qualitative comparative analysis (QCA). This analysis identified which combinations of entrepreneurs’ competencies and motivations boost marketing innovation. Marketing innovation contributes to defining and reinforcing competitive advantages, goal setting, and business performance. The findings of this study can help policymakers design strategies to foster regional marketing innovation and economic growth.

MarketingEntrepreneurshipMarketing innovationKnowledge managementbusiness.industryQualitative comparative analysis05 social sciencesCompetitive advantageMarketing strategyMarketing management0502 economics and business050207 economicsMarketingMarketing researchbusinessGoal setting050203 business & managementApplied PsychologyPsychology & Marketing
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The practice-driven evolution of family business education

2007

Abstract Starting from Calder's dissertation in the early fifties, key developments in family business education are presented in a 130-item chronology. The emergence of the field is tracked to the demand from practitioners rather than the pull of scholarly inquiry. Causal evolutionary drivers of variation, selective retention, and struggle for survival, provide a framework for understanding the past and current status of the knowledge base for family business and hinting at future development. The critical role of infrastructure – family business centers and professional associations – is evident in the path dependent evolution and growth of the field. Although the last two decades have wi…

MarketingFamily businessbusiness.industryField (Bourdieu)Public relationsVariety (cybernetics)Competition (economics)Selective retentionKnowledge baseNew business developmentProfessional associationSociologyMarketingbusinessJournal of Business Research
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Where to acquire knowledge: Adapting knowledge management to financial institutions

2016

Abstract This research seeks to determine which sources of knowledge have the greatest effect on financial entities' knowledge acquisition and management. A review of the literature on knowledge management examines four key knowledge sources: Human resources, organizational management, technology adoption, and the business environment. The study performs pairwise comparisons of variables through the analytic hierarchy process (AHP), using a scale that captures the importance of each criterion, thereby simplifying the decision process. Results show that human resources and new technology adoption are the most effective sources of knowledge acquisition and management. Specifically, one of the…

MarketingFinanceKnowledge managementComputer sciencebusiness.industryKnowledge economy05 social sciencesKnowledge engineeringKnowledge value chain02 engineering and technologyProcedural knowledgeBody of knowledge020204 information systems0502 economics and businessOrganizational learning0202 electrical engineering electronic engineering information engineeringPersonal knowledge managementDomain knowledgebusiness050203 business & managementJournal of Business Research
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Dystopia deconstructed: Applying the triple helix model to a failed utopia

2016

This study analyzes the failure of a literary utopian system—Veronica Roth's Divergent—drawing from difference, which the divergent and the factionless represent. The analysis of the causes and consequences of difference from a socioeconomic perspective reveals a system that the triple helix model can improve. The adapted model based on cooperation and knowledge transfer adds two connections to the three main axes: Universities (Erudite), Government (Abnegation), and Industry (Amity), and gives the divergent a key role: inter-faction coordinators. Following a review of European migration policies, the study explores the creation of a new faction for the factionless. Regarding innovation, th…

MarketingGovernmentDystopiamedia_common.quotation_subject05 social sciencesPerspective (graphical)EpistemologyManagementUtopia0502 economics and business050211 marketingSociologyKnowledge transfer050203 business & managementTriple helixmedia_commonJournal of Business Research
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The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study

2013

Short message service (SMS) advertising refers to the transmission of advertising via mobile phones in the form of text-based messages (Haghirian, Madlberger, and Tanuskova 2005). Recent marketing research indicates that investigations on consumers’ attitudes toward SMS advertising are limited, and empirical examination of antecedents that negatively influence attitudes toward SMS advertising is even scarcer. As a consequence of this lack of knowledge, current practices of mobile advertising might be ineffective. This research examines irritation, privacy concerns, and intrusiveness perception as main factors that provoke a negative attitude toward SMS advertising. Using structural equation…

MarketingIntrusivenessShort Message ServiceSms advertisingbusiness.industryCommunicationmedia_common.quotation_subjectInternet privacyAdvertisingStructural equation modelingEmpirical researchPerceptionLack of knowledgeBusinessMarketing researchmedia_commonJournal of Interactive Advertising
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Depth and breadth of external knowledge search and performance: The mediating role of absorptive capacity

2015

Nowadays it is commonly accepted that exploiting external knowledge sources is important for firms' innovation and performance. However, it is still not clear how this effect takes place and what internal capabilities are involved in the process. We propose to open the black box between external knowledge search strategies, and innovation and performance by proposing absorptive capacity (AC) as the mediating variable. A sample of 102 biotechnology firms from Spain is used to test the proposed theoretical model through structural equation modeling taking the partial least squares approach. Results suggest that AC acts as a full mediator in the relationship between the depth of external knowl…

MarketingKnowledge SearchKnowledge managementAbsorptive capacityComputer sciencebusiness.industryProcess (engineering)Knowledge sourcesSample (statistics)businessStructural equation modelingIndustrial Marketing Management
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Servitization research: A review and bibliometric analysis of past achievements and future promises

2021

Abstract Manufacturing firms are increasingly adopting a strategy known as 'servitization' to add services to existing product-based offerings to stimulate additional revenue and growth. While the emerging research domain of servitization is mobilizing relevant knowledge across academic establishments, the present study aims to perform a comprehensive bibliometric analysis to organize the prior knowledge in this area, more importantly, highlights areas for future research. This study acknowledges important contributions from authors and organizations, as identified through analyses of citation chains and co-authorship networks. Next, a co-citation analysis of the prior literature is used to…

MarketingKnowledge managementBibliometric analysisbusiness.industry:Samfunnsvitenskap: 200 [VDP]05 social sciencesBusiness modelVDP::Samfunnsvitenskap: 200::Økonomi: 210Extant taxonTransformational leadershipContent analysis0502 economics and businessRevenue050211 marketingProduct (category theory)businessCitation050203 business & management
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Interorganizational network and innovation: a bibliometric study and proposed research agenda

2015

Purpose – This paper aims to explore the latent structure of the literature on interorganizational network and innovation as well as to map the main themes and empirical advances in this research stream. Design/methodology/approach – Using bibliometric coupling, the authors analyze the citation patterns in 67 management studies regarding innovation networks, published in ISI-journals from January 1996 to October 2012. Findings – The authors identify the conceptual orientations that studies share. Bibliometric analysis allows us to draw an overview of how this field of research has developed, recognizing in essence six main clustered research themes: networks as a framework that sustains fi…

MarketingKnowledge managementBibliometric analysisbusiness.industryInterorganizational networkResearch streamField (computer science)Empirical researchInnovation; Networks; Research methods; Business and International Management; MarketingInnovation Research methods Interorganizational NetworksSociologyNetworksBusiness and International ManagementLatent structureMarketingInnovationbusinessCitationSettore SECS-P/08 - Economia E Gestione Delle ImpreseResearch methodsJournal of Business & Industrial Marketing
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Mobile Application Diffusion and Success: An Interpretative Approach to Influential Factors

2018

The rapid evolution of mobile computing technology has been attributed to the increasing capitalizing by companies on this innovative business medium. The result of conformity between technology advancement and market demand increment for mobility has led to the development of different categories of mobile businesses in recent years. This research reviews the previous related literature to the subject and by deploying meta-synthesis as a systematic quantitative method; a generic model covering important factors contributing to mobile application diffusion is presented. The proposed comprehensive model consists of users' specifications, technical aspects and contextual factors in the first …

MarketingKnowledge managementComputer Networks and CommunicationsComputer sciencebusiness.industryStrategy and Managementmedia_common.quotation_subject05 social sciencesMobile computingConformityComputer Science ApplicationsManagement Information Systems0502 economics and business050211 marketingDiffusion (business)business050203 business & managementmedia_common
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Innovation at universities: A fuzzy-set approach for MOOC-intensiveness

2016

Abstract Typologies can be an adequate tool for analyzing the complex cause–effect relationships between innovation and the supply of university courses. This study presents a new theoretical perspective on causal core and periphery factors for MOOC-intensiveness in universities using fuzzy set Qualitative Comparative Analysis (fsQCA). The findings show how this new theoretical perspective allows for two different typologies. Different configurations lead to an outcome combination of different core and peripheral conditions building on internal, strategic, and external factors. However, the two configurations leading to the absence of the outcome simply refer to the absence of a strategic f…

MarketingKnowledge managementComputer sciencebusiness.industryQualitative comparative analysisPrestige05 social sciencesFuzzy setPerspective (graphical)Internal factor050301 educationOutcome (game theory)Core (game theory)0502 economics and businessMarketingbusiness0503 education050203 business & managementJournal of Business Research
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