Search results for "M-commerce"

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Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users

2007

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile affinity), demographics, non-store shopping previous experience (mail, catalogue, Television and Internet) and attitude to M-commerce and its influence on the M-commerce decision and (2) to identify key drivers of future M-commerce intention. We examined data from 606 personal interviews given to Spa…

Demographicsbusiness.industryConsumer behaviourMobile commerceExploratory researchMobile business developmentAdvertisingGeneral Business Management and AccountingComputer Science ApplicationsInternet shoppingAffinityM-commerceKey (cryptography)Distance shoppingThe InternetbusinessMobile usersConsumer behaviourJournal of Theoretical and Applied Electronic Commerce Research
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How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy

2020

The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers&rsquo

Geography Planning and DevelopmentTJ807-830Online grocery shoppingManagement Monitoring Policy and LawTD194-195online grocery shopping; situational factors 2019; global pandemic; consumer behavior; m-commerce; proportional odds version of the cumulative logit modelCompetitive advantageRenewable energy sourcesM-commerceSettore AGR/01 - Economia Ed Estimo Rurale0502 economics and businessGE1-350MarketingConsumer behaviourConsumption (economics)Service (business)Environmental effects of industries and plantsRenewable Energy Sustainability and the Environmentbusiness.industry05 social sciencesMobile commerceConsumer behaviorPurchasingEnvironmental sciencesProportional odds version of the cumulative logit modelSustainabilityGlobal pandemic050211 marketingThe InternetBusiness050203 business & managementSituational factors 2019Sustainability
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