Search results for "MARK"
showing 10 items of 10630 documents
The Need to Approach the Management of the Tourist Destination by the Central and Local Public Authorities in Romania
2017
Abstract In the medium and long term, priorities in the development of tourism aim to develop a complex tourist offer, making the most of the natural and anthropogenic resources existing in connection with the preservation of the environment and the heritage. On the long run, it will contribute to raising the living standards of the population, especially social categories with lower chances of reintegration into the labour market (people made redundant in industry, elderly people etc.). Implementation of the strategy at regional level must be achieved through an active partnership between Romanian public authorities, economic agents and private investors, with the involvement of the federa…
Open Service Innovation: The Case of Tourism Firms in Scandinavia
2016
Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which may affect the types of open innovation practice utilised during service innovation processes. Tourism services comprise a subset of services that is particularly distant from tangible products. Therefore, the exploration of how tourism firms utilise different types of open innovation practice offers a valuable opportunity to learn about the nature of open service innovation practices. Thus, this …
Developments on the International Hotel Chain Market
2018
Tourism is a mass phenomenon, and as a result, the number of accommodation capacities has increased enormously in recent years, especially in hotel groups, whether integrated or voluntary. Currently, a large part of hotel chains has subsidiaries around the world and covers major aspects of international tourism demand through their own distribution systems. Under these circumstances, this paper aims to analyse the global evolution of the main hotel chains, while also presenting performance issues, including average daily rate (ADR), and occupancy rate.
The promotion of tourism in Italian regions from a sensorial perspective: a website content analysis
2022
Recent tourism literature has identified the sensory dimension as key to understanding, planning and marketing tourist experiences. This paper aims to understand to what extent Italian regions consider the sensorial perspective in tourist communication, focusing the analysis on their institutional websites. We used the content analysis method considering two different periods to investigate the evolution of Italian tourism promotion. The results show that for all institutional websites, over time, attention engages only some of the five sensorial dimensions. That is, the communication does not appear balanced. Furthermore, the promotional communication in several regions is more oriented to…
Configurational theory in traditional manufacturing industries: a new model of high-performing small and medium-sized enterprises
2020
The goal of this study is to provide a model of high-performing small and medium-sized companies to address the new environmental challenges in traditional manufacturing industries. Adopting a configurational logic and following an inductive approach based on four high-performing firms, this paper provides new empirical evidence on how the steps followed by these firms are adjusted to the high-performance models prescribed by the literature. In doing so, it also offers a dynamic view of the interrelationships between the strategy and the new conditions of the environment. At a practitioner level, the paper illustrates which recipes are more appropriate to prescribe recommendations for a mor…
Traducir u omitir conectores y operadores. Simetrías/disimetrías, pérdida de la información
2018
This paper aims to contribute to the study of translation or omission of operadores and conectores in Italian and Spanish written discourse, through the analysis of a corpus extracted from the bilingual magazine Legioni e Falangi/Legiones y Falanges. (1940-43), a direct expression of an ideological and, therefore, pragmatic symmetry between two totalitarian regimes during the Second World War. Based on the case of comunque, I contrast the processes of transposition of this segnale discorsivo, revealing at the same time some syntactic and semantic (dis)symmetries between the original texts and their translation. Este trabajo pretende contribuir al estudio de la traducción u omisión de operad…
Using Corpus Linguistics as a research and training tool for Public Service Interpreting (PSI) in the legal sector
2017
Public Service Translation has for long been the ‘forgotten voice’ in PSI studies but it is arguably a valuable linguistic support for legal institutions and for training interpreters in the legal sector. Given that interpreters in the legal system in Italy often tend to ‘double-up’ as legal translators (to make a living) the line between the two is often hazy. Hybrid modalities like sight translation of legal and administrative documents is also a ‘borderline’ feature of these intertwined professions. The main aim of this paper is to describe how parallel and monolingual corpora can be used to train public service interpreters in double roles (translators, interpreters), namely by using co…
Diversification in evolutionary arenas - assessment and synthesis
2019
Abstract Understanding how and why rates of evolutionary diversification vary is a central issue in evolutionary biology and ecology. The concept of adaptive radiation has attracted much interest, but is metaphorical and verbal in nature, making it difficult to quantitatively compare different evolutionary lineages or geographic regions. In addition, the causes of evolutionary stasis are relatively neglected. Here we review the central concepts in the evolutionary diversification literature and bring these together by proposing a general framework for estimating rates of diversification and quantifying their underlying dynamics, which can be applied across clades and regions and across spat…
La transferencia entre un gran evento deportivo y la marca patrocinadora : la visión del visitante deportivo
2013
La presente Tesis Doctoral se enmarca dentro del turismo de grandes eventos deportivos, considerando la visión del visitante deportivo, entendido éste como excursionista y turista. La revisión de los modelos del comportamiento del turista deportivo y las teorías de patrocinio deportivo, permite el planteamiento de un modelo global de patrocinio deportivo que recoja las principales aportaciones de la literatura. De manera más específica, el eje del modelo se basa en los Modelos de Transferencia aplicados a la transferencia del valor percibido y a la transferencia de la experiencia. Se establece como hipótesis teórica que: Existe una transferencia evento-marca patrocinadora en términos de val…
Introduction: Localisation and the theoretical impasse?
2018
International audience