Search results for "MARKET"
showing 10 items of 5046 documents
Segmentando el mercado de internautas atendiendo a su nivel de afinidad: (I)fuerte, (II)medio y (III)débil
2017
Esta investigación pretende confrontar el Marketing con Causa con el Marketing de Afinidad. Para ello se descompone la audiencia de una campaña de Marketing con Causa viral en segmentos de internautas con distinto nivel de afinidad: i) fuerte (con experiencia previa de marca y de causa); ii) medio (con experiencia previa o de marca o de causa); iii) débil (sin experiencia previa ni de marca ni de causa). El objetivo es justificar la utilidad de este criterio como vía para optimizar el resultado de la comunicación segmentada. Con dicho fin, se ha estudiado un caso real planteado de forma experimental midiendo las actitudes de una muestra de 276 internautas antes y después de visualizar un sp…
Sociālo mediju ietekmētāju nozīme digitālajā mārketingā
2021
Šī pētījuma mērķis ir izprast sociālo mediju ietekmētāju nozīmi digitālā mārketinga produktos un pakalpojumos mūsdienu pasaulē. Apkopojiet atbilstošas zināšanas par sociālo mediju mārketingu un ietekmētājiem, kā arī sociālo mediju ietekmētāju lomu dažādu zīmolu un pakalpojumu veiksmīgā mārketingā. Izpētiet sociālo mediju ietekmētāju lomu zīmola attīstībā klientu interesēs. Sagatavotā aptauja galvenokārt sastāv no 15 jautājumiem ar atbilžu variantiem. Visi jautājumi tika izstrādāti, izmantojot kvantitatīvās analīzes metodes. Mans galvenais mērķis, veidojot anketu, ir efektīvi apkopot atsauksmes. Šīs analīzes pierāda, ka sociālo mediju ietekmētājiem ir milzīga ietekme uz mūsdienu tirgu, īpaši…
The transformation of the Russian defence industry
1995
TRADITIONALLY, THE DEFENCE INDUSTRY constituted the most powerful industrial lobby in the USSR, with an administrative structure at all the organisational levels where its interests could be affected. With a hierarchical and pyramidal structure, the different entities of the sector remained isolated from strictly civilian bodies. The strategic part it played within the organisation of the Soviet Union enabled the defence industry to manage a growing and important volume of resources; on the one hand, it had a special supply system which guaranteed regular high-quality provision of the most advanced technology in the country, as well as highly qualified human resources. On the other hand, th…
Fall and Decline
2014
Similarly as in case of trade marks, IGOs have their rises and falls depending on the intensity of their use, character of such usage, and the activity of interested persons. Also as with trade marks, rises and falls of IGOs are characterised in terms of the level of their recognition among consumers influencing the scope of their protection. For these reasons, IGOs may be protected insofar they are capable of fulfilling their function, i.e. to distinguish the geographical origin of goods and services in question. Only when a particular geographical designation fulfils that function of an IGO, it is possible to discuss its protection within any of the protection models of IGOs.
The Effect of Taper and Apical Diameter on the Cyclic Fatigue Resistance of Rotary Endodontic Files Using an Experimental Electronic Device
2021
The aim of this study was to analyze the effect of the taper and apical diameter of nickel&ndash
Contagion in Bitcoin Networks
2019
12 pages, 6 figures. Paper accepted in 2nd Workshop on Blockchain and Smart Contract Technologies (BSCT 2019), workshop satellite of 22nd International Conference on Business Information Systems (BIS 2019); International audience; We construct the Google matrices of bitcoin transactions for all year quarters during the period of January 11, 2009 till April 10, 2013. During the last quarters the network size contains about 6 million users (nodes) with about 150 million transactions. From PageRank and CheiRank probabilities, analogous to trade import and export, we determine the dimensionless trade balance of each user and model the contagion propagation on the network assuming that a user go…
Disentangling the dynamics of social assistance: A linked survey—Register data cohort study of long-term social assistance recipients in Norway
2020
Social assistance is a means-tested benefit that is supposed to be a short-term, temporary economic support. Understanding why some individuals are in repeated or continuous need of social assistance is thus of obvious policy relevance, but the dynamics of social assistance receipt remain poorly understood. In 2005, a survey among long-term recipients of social assistance in Norway collected data on (a) childhood disadvantages, (b) health status, (c) health behaviors, (d) psychological resources, and (e) social ties, in addition to basic sociodemographic information. This rich survey data has been linked with tax register data from 2005–2013, enabling us to explore the detailed characterist…
Dominance and leadership in research activities: Collaboration between countries of differing human development is reflected through authorship order…
2017
Introduction Scientific collaboration is an important mechanism that enables the integration of the least developed countries into research activities. In the present study, we use the order of author signatures and addresses for correspondence in scientific publications as variables to analyze the interactions between countries of very high (VHHD), high (HHD), medium (MHD), and low human development (LHD). Methodology We identified all documents published between 2011 and 2015 in journals included in the Science Citation Index-Expanded categories’ of Tropical Medicine, Infectious Diseases, Parasitology, and Pediatrics. We then classified the countries participating in the publications acco…
China Spillovers: New Evidence from Time-Varying Estimates
2017
The recent ârebalancingâ of Chinaâs economy has raised concerns that the countryâs growth slowdown may have large global implications. This note looks at this issue by analyzing the effects of Chinaâs growth shocks on the output of other countries and how these effects have changed over time. Estimates indicate that the magnitude of Chinaâs spillovers has steadily increased during the last two decades, but remains yet limited. Spillovers are larger in neighboring (Asian) countries and in emerging markets and developing economies. Trade linkages remain main transmission channels. In addition, a negative shock in China has (marginal) positive effects for net commodity importers wh…
Intellectual Structure of the Belt and Road Initiative Research: A Scientometric Analysis and Suggestions for a Future Research Agenda
2020
China’s Belt and Road Initiative (BRI) has attracted increasing attention worldwide since its inception in 2013. Although the research is fast increasing in terms of publications, there is a lack of knowledge about the intellectual structure, research trends, and appropriate theories underpinning. Using bibliometric data from 1583 articles from 2013 to 2019 in the Web of Science and Scopus databases, we used bibliometric techniques and scientometric analyses to identify and analyze the intellectual structure, hotspots, and emerging trends in this field. We identified 18 clusters that we categorized into three groups for thematic discussion. Research gaps and future research directions were …