Search results for "MARKETING"
showing 10 items of 3224 documents
Emotion Tracking
2020
Previous literature has examined the significance of emotional consumer experiences increasingly pursued by consumers. However, the current knowledge of emotional responses in real-time and real-world consumption settings is still limited. Emotions have previously been measured with observation, self-report, and physiological methods. Digitalization and technological development have, however, advanced these methods as individuals now engage in various self-tracking practices. The chapter introduces emotion tracking as an additional means for measuring emotions. One application, the Emotion Tracker®, was tested by students (n=19) who tracked their emotions (n=617) related to various consume…
Social Value Co-Creation
2017
Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders. Theoretically, this chapter provides a unique and fresh perspective to the concept of CSR, as it aims at applying, within the Service-Dominant (S-D) logic mindset, the value co-creation happening within a social setting. It adds backing through an empirical study taken mixed qualitative approach in effort to establish a concrete foundation for the interpretation of insights t…
Revolving doors: are they valued in the Spanish stock market?
2016
Purpose The purpose of this paper is to examine the effect of political connections in the value of companies listed on the Spanish stock market. Design/methodology/approach The authors study two issues on this topic: the impact on the company value of the appointment as director of an ex-politician through an event study; and the long run stock market performance of companies with political connections. The authors employ a sample of listed firms in the Spanish stock market for which the authors collected data about their political connections. The authors perform the study during a wide period (1996-2011), comprising four legislatures. Findings The results show that from the market persp…
Differences and similaritites between corporate governance principles in Islamic banks and Conventional banks
2017
Abstract The purpose of this paper is to present the some differences and similarities between corporate governance principles in Islamic banks and conventional banks by paradigmatic diversification. Since Corporate governance in Islamic banks is a social phenomenon in Islamic societies, the paper uses social theory paradigms (functionalist, interpretive, radical humanist and radical structuralist) to compare between corporate governance in Islamic banks and conventional banks. This paper demonstrates that mainstream corporate corporate governance theories are not a law of nature but a social construct.
School Bike Sharing Program: will it Succeed?
2020
Abstract Encouraging active and sustainable transport modes in order to limit the excessive use of cars, as well as reducing pollutant emissions and creating livable urban environments, has become one of the priorities for policymakers in recent years. The introduction of innovative systems increasingly being introduced in modern cities, such as bike sharing, can certainly contribute to the spread of cycling and thus allow a radical change in the mobility habits of their citizens. This can be especially true for high-school students who are often otherwise accompanied by their parents with private cars. This article aims to assess the influence that a bike sharing program for students has o…
Code-share connectivity within global airline alliances – How much potential is utilized?
2017
Abstract This paper analyzes the code-share connectivity of carriers from the three global alliances: Star Alliance, Sky Team and oneworld. We generate 2-leg online and code-share connections to evaluate the existing connectivity. Additionally, we generate all potential interline connections between members of the same alliance that are not yet supported with existing code-shares and analyze what share of the potential connectivity remains unused. We find that code-share connections account to about one-fourth of the total number of international connections offered by alliance members. 73% of those code-share connections are with partners from the same alliance, 6% with carriers from compe…
The impact of scrappage programmes on the demand for new vehicles: Evidence from Spain
2018
Abstract We evaluate the impact of the Spanish car scrappage programme introduced in May 2009 on short-run car purchases. The scrappage programme was simultaneously discussed and implemented and was therefore exogenous to the consumers. We analyse the effect of this programme on household new car purchase decision and household expenditures. The results show that the scrappage programme increased the probability of buying a new car but decreased the mean expenditure devoted to the purchase of this new vehicle. We also evaluate the effect of financial aid on household welfare. Our best estimate of the welfare gain related to the scrappage programme is very similar to the aid of €1000 offered…
Estimating the Demand for New Destinations for a Regional Airport Based on Its Catchment Area
2020
Abstract Estimating accurately demand both at market and company level for specific goods and services can be considered a necessity for every organization. Traditional demand estimation methods may not be relevant for estimating the demand for new destinations to be introduced by a regional airport. The present paper proposes to fill this gap and to develop the demand estimation literature by presenting a novel demand estimation method. Two research objectives are developed in this regard: (1) determining the catchment area of Sibiu International Airport (a regional airport in Romania) for destinations operated by competitor airports and not by Sibiu International Airport and (2) estimatin…
The Current and Future Role of Carsharing in Palermo: Analysis of Collected Data and Results of a Customer Satisfaction Survey
2018
In recent years many cities, both in Italy and abroad, have adopted Sustainable Urban Mobility Plans, in which one of the key action is the developing of the sharing mobility. The aim of the paper is to define the role that carsharing plays in Palermo today and it will play in the future, thanks to the adoption of new strategies, such as the introduction of the free-floating system, and transport demand orientation policies, such as the increase in the parking fees for private cars or the expansion of the ZTL. The average user profile of carsharing in Palermo has been identified through a customer satisfaction survey and the potential demand of carsharing in Palermo has been studied using G…
Healthy but risky: A descriptive study on cyclists’ encouraging and discouraging factors for using bicycles, habits and safety outcomes
2019
Abstract Transportation is a necessary process that requires not only adequate means, but also individual choices. And apparently, the recent boom of alternative modes of transportation has substantially changed people’s perceptions of cycling, as well as the reasons why they decide to use a bike. Nevertheless, people identify some motives that encourage this use together with the perceived risks and the discouraging factors which affect the choice of using a bike, thus making it important to explore all these elements in the light of the empirical evidence. The objective of this study was to explore and describe the encouraging and discouraging reasons behind the use of bikes among cyclist…