Search results for "MOTIVATORS"
showing 5 items of 15 documents
CORRELATION ANALYSIS FOR TOURISM HEDONIC AND UTILITARIAN MOTIVATORS IN THE DECISION MAKING PROCESSÂ
2013
For centuries, the marketing concept claims that organizations must forecast and satisfy consumer needs if their goals are to make profit and develop a connection with their customers. The marketing concept plays a vital role because consumers have a variety of choices and lately, they are better educated, with eagerness in spending and they are capable to shop around much more in order to purchase everything that satisfy their needs and expectations. In this line of ideas, this study examines correlations between consumer motivators to buy a tourism package.
CONSUMER BEHAVIOR IN TOURISM AND THE INFLUENCING FACTORS OF THE DECISION MAKING PROCESS
2013
Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.
Kolm tegelast poola naljades
2012
Teesid: Kaesoleva artikli eesmark on kirjeldada poola anekdoote kolmest tegelasest, ning anda ulevaade nende ajaloost ja muutumisest. Keskendutakse kolmese ulesehitusega naljadele, mille sisu on muutunud etnilisest ametitega seonduvaks. Artikkel puuab vastata kesksele kusimusele, kui universaalsed voi kultuurispetsiifilised on sellised naljad. Folkloorne ja globaalselt levinud ettekujutus numbri 3 tahendusest pakub samuti huvitavaid sissevaateid kolme tegelasega anekdootide olemusse. Kirjeldatakse stereotuupseid juhte, kus erinevate rahvuste esindajad kaituvad oodataval moel, ning analuusitakse konealuste anekdootide erinevate aspektide – etniliste, poliitiliste, seksuaalsete, loogiliste ja…
User Expressions Translated into Requirements
2010
Grounding the development of mobile and ubiquitous services on actual needs and behaviors of users, rather than on designers’ intuition, is a well-established tradition. However, gathering data about users in different contexts usually results in large amounts of data that have to be analyzed and translated into requirements. This crucial activity and its outcome are often shaped by the preconceptions of the developers or researchers. Despite this subjectivity, the translation process is seldom transparent. The aim of this paper, therefore, is to contribute to the field by presenting a process for translating user expressions into needs and later into requirements using Reiss’ taxonomy of h…
The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
2013
To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision context. Consumer researchers have increasingly begun to investigate consumer choice based on distinctions that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes. Consumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least partly driven by emotional desires rather than cold cognitive deliberations. This research approaches fac…