Search results for "Market share"
showing 10 items of 40 documents
Weighted Evaluation Framework for Cross-Platform App Development Approaches
2016
Cross-platform app development is very challenging, although only two platforms with significant market share (iOS and Android) remain. While device fragmentation – multiple, only partly compatible versions of a platform – has been complicating matters already, the need to target different device classes is a new emergence. Smartphones and tablets are relatively similar but app-enabled devices such as TVs and even cars typically have differing capabilities. To facilitate usage of cross-platform app development approaches, we present work on an evaluation framework. Our framework provides a set of up-to-date evaluation criteria. Unlike prior work on this topic, it offers weighted assessment …
Diversification and performance in the mobile app market: The role of the platform ecosystem
2019
Abstract We examine the effect of app developers' product line diversification decision on their performance and shed light on whether the type of platform ecosystem (open versus closed) where they commercialize apps influences this effect. We compare the revenue performance of diversified and specialized developers in Apple's App Store and Google Play. We show that in the Apple's App Store (closed platform) diversified developers always display lower performance than their specialized counterparts. In Google Play (open platform) diversification is beneficial in categories where diversified developers have predominant market share, whereas it is detrimental in categories dominated by specia…
Dealing with Product Similarity in Conjoint Simulations
2001
One of the reasons conjoint analysis has been so popular as a management decision tool has been the availability of a choice simulator. These simulators often arrive in the form of a software or spreadsheet program accompanying the output of a conjoint study. These simulators enable managers to perform ‘what if’ questions about their market—estimating market shares under various assumptions about competition and their own offerings. As examples, simulators can predict the market share of a new offering; they can estimate the direct and cross elasticity of price changes within a market, or they can form the logical guide to strategic simulations that anticipate short- and long-term competiti…
Industry specialization and audit fees: a meta-analytic approach
2015
Purpose The purpose of this paper is to provide a comprehensive review of the literature that links auditor’s industry specialization (AIS) and audit fees (AFs) in order to clarify the puzzle of published results and provide overall conclusions that would help in future research. Design/methodology/approach To achieve this goal, the authors applied meta-analysis techniques in order to summarize, quantify and evaluate the published data related to the association between AIS and AF. Findings The meta-results are more robust when the proxy for AIS is the audit firm’s market share above 20 percent or the audit firm is jointly the national and city leader. For US-based studies, results are hom…
The economic impact of audit failures
2022
This paper examines the economic consequences associated with an audit failure in the field of statutory auditing services, by analyzing changes in the audit firm’s market share around the time of the investigation process undertaken by the Spanish Public Oversight Board. We explore the variations in audit market share by applying the difference in differences method to a treatment group of 70 sanctioned audit firms and a matched control group of 70 non-sanctioned audit firms. The period of analysis covers the years from 1999 to 2015. Our results show that the sanctioned audit firms suffered a significant decrease in their relative number of clients. Moreover, this measure of market share d…
The sicilian cooperative system of wine production: the strategic choices and performance analyses of a case study
2020
Purpose The purpose of this paper is to verify whether, besides the traditional organisational models mainly implemented by wine-making cooperatives, more modern and hybrid organisational forms can be profitably applied within an increasingly competitive wine market. Design/methodology/approach The study outlined in this paper deployed a mixed method. Specifically, an archived analysis, a survey and a descriptive case study (including visits, interviews and documentary analysis) were the methodological techniques used in this study, which were “in series but integrated” between themselves. In this paper, the landscape of Sicilian wine cooperatives is described by collating and processing d…
The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
2013
Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market…
Cosmetics Brand Equity Formation in Awareness of Latvian Consumer
2021
Creation of strong brand and increment of brand’s equity in the market is main goal of business. Usage of brand equity concept allows brand owners to sell branded products at higher price, gain greater market share, better promote products in the market, penetrate in market more easily, acquire more loyal consumers, improve effectiveness of marketing communications and enlarge product lines more successfully. Therefore for last 20 years brand’s equity conception, that consists from financial and consumer perceived brand’s equity, has become increasingly actual. It is also important task for brands in Latvian cosmetics market, because market itself is strongly saturated, highly competitive, …
The dynamics of Italian competitive positioning in the Mediterranean Bluefin tuna industry
2020
The bluefin tuna or Thunnus thynnus is one of the widely recognised fish species since ancient times. Italy is the most important players in the international arena, however, the introduction of a system of total allowable catches and other measures established by the International Commission for the Conservation of Atlantic Tunas, has deeply changed the competitive positioning of Italy. The aim of this study is to perform an analysis of the comparative advantage of Italy by using the relative trade advantage index. Findings reveal that Italy has gained a competitive advantage in the Maltese market and has suffered a loss of the historical competitive advantage in the Japanese one. Results …
La reputación como ventaja competitiva sostenible
2019
En los actuales contextos globalizados, las empresas se encuentran en una búsqueda incesante por diferenciarse. La oferta de bienes y servicios en general ha crecido, tanto en cantidad como en calidad. A tal grado se produce este fenómeno que, si la empresa no encuentra una buena razón (y la comunica correctamente) para ser elegida por los consumidores, se condena a perder mercado y/o rentabilidad. Las tradicionales fuentes de ventaja competitiva se encuentran sobreexplotadas. Además de presentar problemas con su sostenibilidad. En principio, es necesario definir la reputación corporativa y diferenciarla de otros conceptos con los cuales se relaciona. Con esta base, se procederá a referirse…