Search results for "Marketing strategy"
showing 10 items of 120 documents
Economic specialization and diversification at the country and regional level: introducing a conceptual framework to study innovation policy logics
2018
While there has been a shared understanding that innovation policy is about rendering institutional change, there has been an emerging interest in identifying the institutional logics underlying in...
EXPLORING THE OBSTACLES OF LATVIAN FOOD COMPANIES EXPORT TO CHINA
2016
As we know, China is the biggest trader in the world. European Commission has revealed that China has become the European Union (EU)`s second largest trading partner behind the United States, and EU is China`s biggest trading partner. This situation just proves the necessity of making good partnership with China, which is especially needed for such a small country as Latvia. The main export fields for Latvia are wood, metal, electrical devices and minerals. As the population of China is growing very fast, leading to more than one billion people in 2016 (increased for more than 41 million in last six years), the food market is in need of more and more products. Of course, Chinese market may …
Bricolage in the marketing efforts of a social enterprise
2016
Purpose The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise. Design/methodology/approach The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for the research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports. Findings The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address…
Possibilities of using chatbots in digital marketing strategy of Latvian companies
2021
: Companies are willing to retain the gained consumers' attention, and the ways to achieve it include, for example, improving consumers' experience and increasing their engagement. In a competitive environment, the companies need to think about how to effectively develop a digital marketing strategy that meets the requirements of a digital consumer. A chatbot is a computer program that can be created with artificial intelligence and gives organizations the opportunity to create new points of contact with the audience, keep their attention, and promote sales. The objective of the research is to study the possibilities of using chatbots in digital marketing strategy of Latvian companies. In o…
Vulnerability to climate change and adaptation strategies of local communities in Malawi: experiences of women fish-processing groups in the Lake Chi…
2016
Abstract. In recent years, research on climate change and human security has received much attention among policy makers and academia alike. Communities in the Global South that rely on an intact resource base and struggle with poverty, existing inequalities and historical injustices will especially be affected by predicted changes in temperature and precipitation. The objective of this article is to better understand under what conditions local communities can adapt to anticipated impacts of climate change. The empirical part of the paper answers the question as to what extent local women engaged in fish processing in the Chilwa Basin in Malawi have experienced climate change and how they …
Regenerative Medicine as an Emergent Cluster in Tampere Region
2015
[EN]: Clusters are important for regional economies and emergent clusters are in a key position, as a means of adding more diversification to the current economic activity by involving new technologies and industries. Science-based industries may be the most promising in this regard since they are encouraged to develop and enhance the economic imaginaries of territories under the umbrella of radical innovations or in the name of broadening the current economic model based on mostly traditional industries. Regenerative medicine (RM) could be an example of these so-called emergent clusters. Regenerative medicine is highly dependent on academic research, which means that local territories must…
La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites
2011
Nous examinons dans cet article comment des directeurs de PME agroalimentaires à fort ancrage territorial s’approprient la notion de développement durable et l’expriment dans leurs stratégies marketing. Nous examinons successivement leur vision du lien entre développement durable et performance, l’impact des caractéristiques environnementales sur leurs pratiques et les limites qu’ils perçoivent à cette volonté d’intégrer la durabilité dans leur stratégie au moment de sa mise en œuvre. Au-delà de l’argument commercial, la durabilité apparaît comme un levier intéressant du projet d’entreprise et de la mobilisation des salariés. Néanmoins, la démarche comporte aussi des limites.
Diversification in evolutionary arenas - assessment and synthesis
2019
Abstract Understanding how and why rates of evolutionary diversification vary is a central issue in evolutionary biology and ecology. The concept of adaptive radiation has attracted much interest, but is metaphorical and verbal in nature, making it difficult to quantitatively compare different evolutionary lineages or geographic regions. In addition, the causes of evolutionary stasis are relatively neglected. Here we review the central concepts in the evolutionary diversification literature and bring these together by proposing a general framework for estimating rates of diversification and quantifying their underlying dynamics, which can be applied across clades and regions and across spat…
Essential oil crops for sustainable agriculture - A review
2009
Multifunctionality and diversification of farming systems, integration of agricultural practices both inter se and with the non-agricultural productive systems operating on the territory, biodiversity safeguards, and reduction in off-farm inputs, are key factors for all modern development strategies in agricultural areas. Such issues are valid worldwide, but are especially true in areas in which the cultivation of the more widespread and “classical” crops is constrained by factors of varying degree and importance. In Mediterranean areas, where many environmental and economic factors often reduce rural areas to marginal conditions, the search for new crop opportunities has become one of the …
Evolución de la oferta exportable en Santander, Colombia 2000-2012: Un análisis a través del índice Herfindahl Hirschmann
2016
Este documento tuvo como objetivo analizar la evolución de la oferta exportadora de Santander entre el año 2000 y 2012, revisando los patrones de concentración o diversificación. Para ello utilizó como metodología el cálculo del índice de Herfindahl-Hirschmann. Los hallazgos encontrados establecen que la oferta exportable se ha concentrado por lo que las políticas diseñadas para promover la diversificación de producto no han tenido los efectos esperados y es necesario el diseño de nuevos lineamientos para tal fin.