Search results for "Marketing strategy"
showing 10 items of 120 documents
Differences and similaritites between corporate governance principles in Islamic banks and Conventional banks
2017
Abstract The purpose of this paper is to present the some differences and similarities between corporate governance principles in Islamic banks and conventional banks by paradigmatic diversification. Since Corporate governance in Islamic banks is a social phenomenon in Islamic societies, the paper uses social theory paradigms (functionalist, interpretive, radical humanist and radical structuralist) to compare between corporate governance in Islamic banks and conventional banks. This paper demonstrates that mainstream corporate corporate governance theories are not a law of nature but a social construct.
Unravelling biodiversity, evolution and threats to conservation in the Sahara-Sahel
2013
Deserts and arid regions are generally perceived as bare and rather homogeneous areas of low diversity. The Sahara is the largest warm desert in the world and together with the arid Sahel displays high topographical and climatic heterogeneity, and has experienced recent and strong climatic oscillations that have greatly shifted biodiversity distribution and community composition. The large size, remoteness and long-term political instability of the Sahara-Sahel, have limited knowledge on its biodiversity. However, over the last decade, there have been an increasing number of published scientific studies based on modern geomatic and molecular tools, and broad sampling of taxa of these region…
Marketing strategy, social responsibility, and value chain in the agri-food system
2020
The agri-food sector has changed significantly over the years, moving from a simple production system to a more and more industrialized one. For agents/operators involved in this sector, ensuring product quality and environmental externalities has become the key point to gaining a competitive advantage. In this context, corporate social responsibility (CSR) fits perfectly. This study analyzes the influence of CSR practices on the economic performance of a random sample of 130 agri-food companies in Italy. The results of an analysis of multiple linear regression models show that the economic performance (measured through value added and income) of agri-food enterprises seems to be influenced…
MARKETING PARADIGM: TRANSITION FROM MC TO IMC
2012
A major change is occurring in marketing in general and also marketing communication (MC) due to the digital revolution and increased sophistication of consumers. In the paper the authors state that because of the prevalence of this marketing trend the systematization aspects of marketing communication integration and new marketing communication methods/approaches in the theoretical level declare about their urgency for better interpretation of marketing communication structure in marketing practice. In the authors’ opinion it is important to respond to this paradigm shift with enhanced integration and correct use of MC in order to maximize marketing efficiency. Integrated marketing communi…
Aerobic Metabolism: Benefits from an Oxygenated World
2010
In the preceding chapter, we have emphasized the dangers that the advent of dioxygen presented to the existing anaerobic organisms, and the ways they evolved to deal with the problems. However, this is only part of the story and were it to have ended here, we and the world we know would not exist. What happened instead was quite remarkable; for life seized upon an opportunity presented by the presence of free dioxygen to become many-fold more efficient in extracting energy from foodstuffs. As we shall see, this aerobic, oxidative metabolism opened in turn a multitude of new opportunities for growth and diversification.
Expanding Horizons: The 3rd European Alternative Finance Industry Report
2018
The 3rd Annual European Alternative Finance Report presents the most comprehensive analysis of the status of alternative finance industry in Europe, covering more countries, alternative finance models, as well as industry trends and developments than was available in its predecessors. Much effort has been placed on data quality verifications and clarifications in an ongoing productive and collaborative dialogue with all platform informants and research partners. Here, we wish to acknowledge their invaluable contributions, without which this report could not have been written. Overall, the data collected shows that 2016 saw European alternative finance doubling its volumes from 2015, and con…
Variation and change in English resultative constructions
2010
AbstractThe system of English resultative constructions is in a state of flux characterized by variation between two of its most prominent competitors,way-constructions as inShe worked herwayto the topand reflexive structures as inShe worked herselfto the top.Although this competition has occasionally been addressed in the literature (cf. Jackendoff, 1990:213; Kirchner, 1951:158; Salkoff, 1988:54ff.), the present findings reveal that the long-standing rivalry between these structures has resulted in an increased use of theway-construction at the expense of reflexive structures. In addition, the coexistence ofway-constructions with semantically overlapping reflexive structures eventually cul…
How does serendipity affect diversity in recommender systems? A serendipity-oriented greedy algorithm
2018
Most recommender systems suggest items that are popular among all users and similar to items a user usually consumes. As a result, the user receives recommendations that she/he is already familiar with or would find anyway, leading to low satisfaction. To overcome this problem, a recommender system should suggest novel, relevant and unexpected i.e., serendipitous items. In this paper, we propose a serendipity-oriented, reranking algorithm called a serendipity-oriented greedy (SOG) algorithm, which improves serendipity of recommendations through feature diversification and helps overcome the overspecialization problem. To evaluate our algorithm, we employed the only publicly available datase…
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
Street food in Palermo: Traditions and market perspectives
2022
Street food protects and promotes the history and tradition of a place. The origin of street foods largely relies on the cultural and natural landscapes that surround the environments where they are prepared and sold. Street food illustrates a culinary heritage that is embedded in the ways of life of people, both residents and visitors. Drawing on a qualitative study, the researchers conducted ten interviews with street food vendors in the city of Palermo (Sicily, Italy) in order to understand this growing phenomenon in urban environments of the Mediterranean, where the street food also brings the customers to ancient times. Results show the strategy of the entrepreneurs as street food vend…