Search results for "Measurement"
showing 10 items of 2918 documents
Cyberbullying among Adolescents: Psychometric Properties of the CYB-AGS Cyber-Aggressor Scale
2020
The present study aims to analyze the psychometric properties of the revised version of the Adolescent Cyber-Aggressor scale (CYB-AGS). This scale is composed of 18 items that measure direct and indirect cyberbullying. A cross-sectional study was conducted using two independent samples of adolescents. The first sample included 1318 adolescents (52.6% girls) from 12 to 16 years old (M = 13.89, SD = 1.32). The second sample included 1188 adolescents (48.5% boys) from 12 to 16 years old (M = 14.19, SD = 1.80). First, to study the psychometric properties of the CYB-AGS, exploratory factor analysis was performed on Sample 1. Results indicated a two-factor structure: direct cyber-aggression and i…
Closing the sensing-reasoning-actuating loop in resource-constrained WSANs through distributed symbolic processing
2015
Many issues in creating complex applications for pervasive environments are primarily due to the effort required to integrate perception, reasoning and actuating tasks in an efficient and homogeneous way, especially when the underlying infrastructure consists of wirelessly networked embedded devices. To mitigate the complexity of the actual implementation, satisfactory programming paradigms supporting the integration and coordination among heterogeneous devices are required. In this paper we show how a distributed symbolic processing approach that is particularly suited for resource constrained devices, such as the nodes of a Wireless Sensor and Actuator Network (WSAN), may be apt to the pu…
The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies
2011
The stature of marketing communications function is under a threat within the firms. As the board of management tends to demand the profitability of all business activities, marketing practitioners have for a long time been unable to credibly show the link between marketing communications actions and financial value. Fortunately, the digitalization has offered new insights and opportunities to make the marketing communications actions more measureable. “Everything can be tracked” is an often heard slogan when speaking of monitoring web users’ online behavior facilitated by web analytics software. However, it is questionable how well this slogan fits the marketing communications of Business-…
Greening the balanced scorecard
2010
Environmental management issues have received an increased amount of attention in recent years, as have various performance measurement systems (PMS) such as the balanced scorecard (BSC). However, implementation of these systems is challenging due to the differences found amongst the companies and users of PMS. This study investigates how the presence of particular supporting factors served to facilitate a PMS change that incorporated environmental measures. Utilization of extant change models enables us to investigate different change factors like advancing and hindering forces, momentum, and the leaders of change. We found two models appropriate for investigating environmental management …
Mecanismos de coordinación estructural, no estructural e informal: Propuesta y validación de escalas de medida
2008
RESUMENEl presente trabajo tiene como objetivo diseñar y validar escalas para medir diversos mecanismos de coordinación estructural, no estructural e informal. Los primeros están vinculados a puestos u órganos específicos, y nos referimos al diseño de redes, equipos de proyecto y desarrollo, y equipos de trabajo. Los mecanismos de coordinación no estructural sirven de complemento a los anteriores. En este grupo se encuentran la normalización de procesos de trabajo, de habilidades y de resultados. Por último, los mecanismos de carácter informal son el esfuerzo de socialización y la adaptación mutua. Tras la generación de una batería de 43 ítems, se han comprobado sus propiedades psicométrica…
The use of Web analytics for digital marketing performance measurement
2015
This study proposes that the benefits gained from marketing performance measurement are determined by how an organization exploits the metrics system under specific circumstances. For this purpose, the authors review performance measurement literature and apply it to the use of Web analytics, which offers companies a metrics system to measure digital marketing performance. By performing an in-depth investigation of the use of Web analytics in industrial companies, the study shows that an organization's efforts to use marketing metrics systems and the resulting outcomes cannot be understood without considering the reasoning behind the chosen metrics, the processing of metrics data, and the o…
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
2017
Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1,390 responses were analyzed using partial least squares structural equation modeling. Findings The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of CBE. Further, involvement, sensory brand experience and CBE jointly explain more than 50 per cent of the variance in brand …
Marketing or methodology? : Exposing the fallacies of PLS with simple demonstrations
2023
Purpose Over the past 20 years, partial least squares (PLS) has become a popular method in marketing research. At the same time, several methodological studies have demonstrated problems with the technique but have had little impact on its use in marketing research practice. This study aims to present some of these criticisms in a reader-friendly way for non-methodologists. Design/methodology/approach Key critiques of PLS are summarized and demonstrated using existing data sets in easily replicated ways. Recommendations are made for assessing whether PLS is a useful method for a given research problem. Findings PLS is fundamentally just a way of constructing scale scores for regression. PL…
Rejoinder: fractures in the edifice of PLS
2023
Purpose This study aims to provide a response to the commentary by Yuan on the paper “Marketing or Methodology” in this issue of EJM. Design/methodology/approach Conceptual argument and statistical discussion. Findings The authors find that some of Yuan’s arguments are incorrect, or unclear. Further, rather than contradicting the authors’ conclusions, the material provided by Yuan in his commentary actually provides additional reasons to avoid partial least squares (PLS) in marketing research. As such, Yuan’s commentary is best understood as additional evidence speaking against the use of PLS in real-world research. Research limitations/implications This rejoinder, coupled with Yuan’s comm…
ALD thin ZnO layer as an active medium in a fiber-optic Fabry–Perot interferometer
2015
Abstract A novel optical fiber sensor of temperature using a thin ZnO layer fabricated by atomic layer deposition (ALD) is demonstrated for the first time. The thin ZnO layer was grown on the face of a standard optical telecommunication fiber SMF-28 and operates as a Fabry–Perot interferometer sensitive to temperature. The interferometer characterization was made in the temperature range extending from 50 to 300 °C with resolution equal to 1 °C. The output signal was analyzed by measurement of the shift of the maxima in spectral pattern. The sensitivity of temperature measurement is about 0.05 nm/°C. Furthermore, very good linearity of the sensor was achieved with correlation coefficient R2…