Search results for "Meme"
showing 10 items of 101 documents
"I saw you" (Towards a theory of pragmemes)
2004
Présentation du Réseau de recherche et d’innovation sur la transition socio-écologique
2014
National audience
La falta de reproducibilitat de la investigació: L'estadística com a legitimació del resultat
2014
La investigació científica es legitima mitjançant la replicació dels seus resultats, però els esforços per replicar afirmacions enganyoses exhaureixen el finançament. Ens centrarem en una d’aquestes errades: els resultats de proves estadístiques que ofereixen falsos positius a causa de l’atzar. Els mètodes estadístics clàssics confien en un p-valor per a ponderar les proves enfront d’una hipòtesi nul·la, però les proves d’hipòtesis bayesianes ofereixen resultats més fàcils de comprendre, sempre que hom puga especificar distribucions a priori per a la hipòtesi alternativa. Descriurem noves proves, les UMPBT, tests bayesians que ofereixen una especificació per defecte de les alternatives a pr…
Meemit ja viraalimarkkinointi : viraaliefektin saavuttaminen sosiaalisessa mediassa
2016
Termin meemi alkuperä on Richard Dawkinsin alkuperäisessä teoksessa The Selfish Gene (1976), jossa meemit määriteltiin kulttuurillisena vastineena geeneille. Yli kolmekymmentä vuotta myöhemmin, termi on nyt Internetin takia ajankohtaisempi kuin koskaan. Meemejä ja memetiikkaa on hyödynnetty myös markkinointiin, ja aihepiiri on varsinkin viraalimarkkinoinnin kannalta olennainen, sillä meemien tutkiminen ja memetiikan teorioiden hyödyntäminen voi helpottaa viraalimarkkinoinnin ilmiöiden ymmärtämisessä. Viraalimarkkinoinnissa tavoiteltava ‘viraaliefekti’ tarkoittaa viruksen kaltaista leviämistä, mikä on selkeässä yhteydessä meemien leviämiseen. Syitä menestyneiden Internet-meemien leviämiseen …
Meme marketing: How marketers can drive better engagement using viral memes?
2022
Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological contribution by examining viral memes, exploring the antecedents (i.e., content-related factors, customer-related factors, and media-related factors), consequences, and moderating factors using a mixed-method approach. The study presents a holistic framework for creating viral memes based on the perceptions of customers and industry stakeholders. Four quantitative studies (i.e., a lab experiment, an online quasi-experiment, an event study, and a brand recall study) validate th…
Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018
2020
Due to Instagram’s growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of the party Vox. Insofar as he is the Spanish politician with the highest number of followers on Instagram, the aim here is to analyse how he uses this social network in order to identify possible strategies that justify his growing number of followers. In the analysis, special attention was paid to aspects that might have contributed to the (self)presentation of Abascal and the promotion of his pa…
L'épée d'Onnen (Groningue, Pays-Bas), de la tourbière aux rayons X
2022
The Onnen sword was found in 1896 while exploiting a peat bog, about 1.5 m deep. It is a so-called “antennae” sword, named after the spirals at the top of the pommel and it dates back to last phase of the Bronze Age (ca. 9th century BC). The Groninger Museum now curates the sword with inventory number 1896/I 4. Although this sword is already mentioned in the archaeological literature, it was never correctly published. Its recent study in the cultural heritage agency of The Netherlands gives us a good opportunity to make a detailed presentation as well as to investigate its production techniques to discuss its possible origins.