Search results for "Metaphor"
showing 10 items of 271 documents
Tēlainas valodas elementi TED prezentācijās
2020
Šī bakalaura darba mērķis bija atklāt, kāds ir iemesls, kāpēc epiteti, metaforas un hiperbolas tiek izmantotas TED prezentācijās, kas tālāk iedalās kādu epitetu un metaforu veidi tika izmantoti šajās prezentācijās, un atklāt, kad šie trīs specifiskie tēlainas valodas elementi tiek izmantoti. Izpētot šī pētījuma teorētisko daļu, kas sastāvēja no vairāku autoru sniegtajām definīcijām, tika secināts, ka šie trīs tēlainas valodas elementi publiskajās runās veic ievērojamu lomu, pievienojot tēlainību, vērš uzmanību un izplata informāciju. Un pēc daudzu TED prezentāciju videoierakstu novērošanas, divdesmit no tām tika izvēlētas tālākai izmeklēšanai, kur kļuva skaidrs, ka visi no tiem ietver vairā…
Ar veselību saistītas metaforas rakstos par ekonomiskiem jautājumiem
2018
Konceptuālo metaforu teorija izsaka iespējamību par universālu metaforu eksistenci dažādās valodās. Bakalaura darba mērķis bija identificēt veselības metaforas rakstos par ekonomikas jautājumiem angļu un latviešu valodā un noskaidrot kā tās konceptualizē ar ekonomiku saistītas problēmas. Pētījums ir balstīts uz konceptuālās metaforu teorijas. Metaforu identifikācijai kontekstā tika izmantota deduktīvā metode un izpētīja tās no kvalitatīvās un kvantitatīvās perspektīvas. Tika atklāts, ka visbiežāk sastopamākās veselības metaforas bija problēma ir slimība/traucējumi un uzlabojums ir ārstēšana/atveseļošanās ar metaforiskajām izpausmēm ‘vājums’ un ‘atveseļošanās’. Rezultāti atklāja, ka veselība…
Metaforu lietojums mārketinga blogos
2016
Šī pētījuma mērķis bija analizēt metaforu veidus, kas ir izmantoti mārketinga blogos, noteikt to izmantošanas mērķi mārketinga blogu ierakstos un noteikt avota un mērķa domēnus, kurus var atrast identificētajās metaforās. Pētījuma metode bija diskursa analīze. Rezultāti liecina, ka visplašāk izmantotais metaforu veids blogu ierakstos ir konceptuālās metaforas; kam seko “tradicionālās” metaforas, taču tās izmanto retāk. Mērķa domēni, kas tiek skaidroti, izmantojot metaforas, ir saistīti ar mārketinga terminoloģiju; avotu domēni, kas visplašāk tiek izmantoti paskaidrojumam ir daba, dzīvnieku/cilvēku uzvedība un ceļojums. Metaforas izmanto mārketinga blogos, lai izskaidrotu konkrētu mārketinga…
Machiavellego rozumienie dobra i zła
2015
Niccolo Machiavelli’s way of understanding the notions of good and evil rely on his theory of the origins of communities, according to which their basic structure is build around the figures of founders. Communities are kept alive by the constant effort make by their members to take care of common good and practice of crafts of peace. Forces opposed to the founders and disarraying the social life can be described as the figures on the continuum stretched between traitors, as Brutus or Judas, and lazy-bones or cowards, parasiting on the fruits of common labor. This way of understanding the good and the evil has its roots in the age of Athenian Enlightenment – in the conception of virtue ethi…
Metaphorical GIFs and humour online: the case of “when” posts on Tumblr
2021
International audience; “When” posts have now become a staple of microblogging platforms such as Twitter, Tumblr or Facebook. They consist of two things: a verbal caption opening with “When” followed by an assertive clause describing a situation of life on the one hand, and a static or moving image presenting a visual elaboration of the situation described in the caption on the other hand. “When” posts rely on the striking relationship between what the caption describes and what the image shows. In the case of the posts selected for the present study, this relationship is metaphorical: the caption and the image, which are juxtaposed without mediation, act respectively as a verbal tenor and …
Das Flüchtlingsproblem in ausgewählten Pressediskursen - gleich oder ungleich?
2020
This article presents the results of the analysis of three sets of texts concerning the issue of refugees in various periods of history. Their subject matter concerns Eastern refugees from the former German territories, the so-called refugees from GDR (East Germany) and modern international refugees. The purpose of this article is to find answers to the following questions: 1. How is the refugee problem linguistically expressed in the selected collection of texts? 2. What characteristics do newspapers give to refugees and how are they judged? 3. What differences and similarities can be observed in the description of the issues concerning refugees based on the selected collections of texts?
Templi, case ed eloquenza. Alcuni appunti sull'impiego di metafore architettoniche tra Cicerone e Tacito
2016
This paper is focused on the presence of some metaphorical images, in Cicero’s and Tacitus’s rhetorical texts, taken mainly from the architectural language. Such presence, usually into a wider allegorical imagery that includes images related to the home and to the temple, becomes constant in the Roman rhetorical treatises. On the other hand, when these images emerge frequently in the Aper’s speech in the dialogus de oratoribus, we may notice that they show a radical change in the eloquence, in its function and in its social perception.
La raza como problema filosófico en los escritos de Nietzsche
2020
The article aims to elucidate the role played by “race” in Nietzsche's writings. Nietzsche’s concept of “race” is analyzed and interpreted together with his lexicon of the transformation of the human being and his critique of culture. The concept of “race” is studied together with other adjacent concepts and similar ideas such as the treatment of the Jewish question, his criticism of nationalism, the figure of good Europeans, the metaphor of the blond beast, the human types and the thought of breeding. It is concluded that “race” has an unquestionable physiological and evolutionary character, but through the process of incorporation (Einverleibung), culture and morals intervene in a fundame…
The body fables in Babrius, Fab. 134 and 1 Corinthians 12: Hierarchic or democratic leadership in crisis management?
2021
Body metaphors and body fables were frequently used in ancient discourse for social communities and politics. This article will examine a body fable by the Greek fabulist Babrius (Babrius, Fab . 134) that has been overlooked in research so far. It shows a remarkable similarity to 1 Corinthians 12 through the use of central terms such as σῶμα and μέλος or personified speaking body parts such as an eye and head. Even if no literary direct dependence is claimed, the text, which was written at about the same time as 1 Corinthians, sheds light on Paul’s understanding of the body fable. It becomes apparent, however, that the rhetorical function is fundamentally different in the two texts. Whilst …
Altruisme et modèle métaphorique
1993
This article addresses the relationship between economics and biology from the specific methodological perspective of concept transfers. To understand in what way biological theories may prove useful for the study of economic problems, we define, with reference to the work of some philosophers of science, a methodological tool which we call the "metaphorical model". This instrument is then used to elucidate some aspects of Becker's model on altruism as well as the reasons why his analysis has not been considered in the end to be fully convincing or relevant.