Search results for "Mobile business development"
showing 4 items of 14 documents
Exploring End-User Reactions to Variations in the Value Proposition of Value Services
2009
Value services are most often innovations where endusers have little or no experience from using the service. Designing business models for such services is a challenging task including the design of value propositions that are perceived and interpreted through end-users’ complex value assessments. This study presents the results from a study of end-user value assessments of value proposition variations for two value services – mobile VoIP and multi play services. The study suggests a method for investigating end-user reactions to value proposition variations and presents the effects of these variations on attribute perceptions and value drivers. The main contribution of the study is method…
Mobile Search - Social Network Search Using Mobile Devices
2008
During the last years progress in Web search engines has been made to the point that relevant information can be reached easily most of the time. However very little empirical research has been carried to study Web search in highly dynamic social network environments composed of mobile devices. The aim of this work was therefore to investigate novel approaches that took advantage of the social network environment inherent to mobile peer-to-peer paradigm. The work focused mainly on the development of a prototype for mobile search concept. The prototype was built on top of Drupal content site management system. This study suggests that the methods presented can be a complement to traditional …
Electronic Commerce Transactions in a Mobile Computing Environment
2002
Internet E-commerce has been flourishing for the last few years, especially with the advent of World Wide Web. Mobile Electronic Commerce (MEC) has started recently to appear in the scene. It exploits the advantages of Internet, mobile computing and mobile communications in order to provide a large number of advanced services to mobile users. The potentials of MEC are enormous while related technical, business and legal issues become more complicated. The goal of this chapter is to present and discuss problems and identify requirements associated with the trading and billing of tangible and intangible goods in a mobile environment where mobile handheld devices are used for conducting the tr…
Mobile Electronic Commerce: Emerging Issues
2000
There are many definitions for Mobile Electronic Commerce (M-Commerce). We define M-Commerce as any type of transaction of an economic value having at least at one end a mobile terminal and thus using the mobile telecommunications network. The Wireless Application Protocol (WAP) plays an important role in m-commerce by optimizing Internet standards for the constraints of the wireless environment and thus bridging the gap between Internet and mobile world. Mobile Network Operators can play a major role in m-commerce by being strategically positioned between customers and content/service providers. In this paper we investigate the roles the operator can play in m-commerce and discuss respecti…